St. Mathews Home for Senior Citizens
About Mathews Home
Mathews Home is a luxury retirement cum old age home that has been specifically designed for seniors who wish to live peaceful and luxury life after retirement. This place is also meant for the parents of NRI or those who have lost their partners and forced to live alone. The idea of luxury retirement homes is unique but it was facing admission problems as the program was costly and cannot be easily afforded by all.
They hired us to help them gain admissions to their luxury retirement homes. We thoroughly studied their concept first, then designed the conversion based marketing strategy focusing more on the class of society, NRI’s and retired persons based on their affordability.
Mathews Home started receiving enquiry calls and also obtained a few admissions through our initial marketing campaign. They also received exposure in the form of brand awareness, organic search with a noticeable decrease in the cost per lead.