How to Find The Best Digital Marketing Agency in The Middle East?

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The Middle East’s remarkable business growth draws people from across the world, especially ambitious entrepreneurs. Are you a Malayali looking to start or already running a business in Dubai, Kuwait, Qatar, Bahrain, Saudi Arabia or any other middle eastern city? If so, you might not know that the Middle East is home to some excellent digital marketing agencies. No matter if you run a startup or a big company, having the right digital marketing strategy can really help your business grow online. Choosing the right digital marketing agency in the UAE isn’t always easy. Many agencies promise great results, so how do you pick the best digital marketing agency in middle east for your business? This choice matters, whether you own a small restaurant or a growing company.

Did you know you can work with someone from your own community? You can find experts who understand the market and speak your language, making communication much easier.

Hello, I’m Anish Vijayan, a digital marketing strategist at Graffiti9 Digital Marketing Agency. In this article, I’ll help you understand how to choose the right agency for your business, what benefits to expect, and what services are available.

Why does your business need a digital marketing agency in the Middle East?

In the modern world, where everything is available online, whether you are looking for a household item or a new team member for your company, it’s just a click away. So, businesses are also taking a step forward and leveraging digital marketing.

Everybody knows that Dubai, Kuwait, Qatar are some futuristic cities in the Middle East where things are implemented in advance. In this scenario, why does digital marketing take a back seat? Seriously, digital marketing is not a magic where things may turn to your side overnight; one needs to understand the core of it and very strategically make an actual working plan for the business. Talking no further, let me drive you to the advances of digital marketing in the Middle Eastern Region. 

Brand online visibility

The famous entrepreneur BILL GATES says, “If your business is not on the internet, then your business will be out of business”. 

Source – https://bloggerspassion.com/

I truly agree with this statement, no matter how wonderful and useful a product/service you have launched in the market, if you are not available online you may miss your potential customers. Digital marketing helps your brand to reach your target market. You can target social media platforms like Facebook, Instagram etc. where users are most active, you can also leverage SEO & Local SEO to improve the online visibility of your brand.

If you want to know how Local SEO can help your business click here to read our article. 

Attract the right audience

A market is a huge place where different types of products/services can be sold. When the products are different, so do their consumers. For instance a LAPTOP, it is used by a student and also by an experienced techy guy. The product is same but the usage is different, on the basis of usage the configuration differs and the cost also. So, for the same product the targeted audience is different. Digital marketing allows you to get in touch with your target audience and help to convert them into sales.

So, use digital marketing wisely!

Convert visitors into customers

In the above point I have already mentioned this. The idea is when you hit your exact target market the chances of getting more sales increases. Why? Because you are serving your product to the audience who are actually looking for it. 

Imagine – You just started a fiber glass manufacturing business, to improve brand awareness and sales you are running some ads on social media and google but without setting an audience. Your ad will be visible to everyone, even to those who are not aware of this type of business or to those who are not interested in this service. You will end up losing time, money and effort.

First understand your customers and then reach them to convert them into business.

Benefits of digital marketing are not limited only to these points, it is way beyond. 

Steps to find the right digital marketing agency

I guess now you have got some idea how digital marketing can help your business grow and why you need it. Now let’s talk about how to find the right one. As per the recent stats approx 90% of small businesses use some form of digital marketing. Before starting it is important to know certain steps to find the right digital marketing agency for your unique business needs.

You must be wondering why it is important right? Because every business is different and their requirements too.

• Know your needs – Before you contact any digital marketing agency, make sure their services truly match your ambitions. Take time to define what your business needs most, so you can confidently choose the agency that fits. And remember, outlining your budget from the start will make the hiring process smoother and more effective.
• Define goals – Whether you are opening the doors to a brand-new business or unveiling an exciting product, your goals will look different. Focus on building brand awareness for your business, while a product launch calls for spotlighting the product itself and capturing new leads. Set your sights on the right target before you begin.
• Check their grip on UAE market – The results of digital marketing vary on several factors, including geographical location, preferences of customers, customer behaviour, etc. Before hiring, check if they are familiar with the UAE market, because customer behaviour changes from location to location.
• Services they provide – Check on the services they have. I would suggest that you don’t go to those who claim themself “alrounder”. These kinds of agencies usually give average results; instead, going for specialists who are experts in certain fields will surely give you exceptional results and play a crucial role in your business growth.
• Check their plans – Ask for their marketing plans and inclusions. Digital marketing companies generally have marketing packages like silver, gold, or platinum. The cost of these packages varies depending on the services included. Select the plan that fits within your budget and requirements.
• Check testimonials – Existing customers are the true and authentic promoters of business. So, when you plan to hire an agency, check what their existing customers say about their services.

Benefits of hiring a digital marketing agency in the Middle East from Kerala, India

Suppose you are from Kerala and have shifted to Dubai to start a new business. Since the location is new, you don’t know much about people in this area, so searching for the best digital marketing agency online can be challenging. It would always be beneficial to rely on someone who is from your own country and shares the same language.

1. No language barrier – Since you and your hired agency are from Kerala, you both will share the same language. I personally believe that if language is not a problem, then it is easier to share your ideas and implement them effectively.
   • Here at Graffiti9, we have several clients from the UAE who are Malayalis. Our communication is always spot on, and so are our results.
2. Lower cost – Digital marketing companies in Kerala, India usually charge less as compared to the agencies in Dubai. Indian companies provide substantial cost saving to its clients without compromising on quality of work. This created a win-win situation for both.
3. Pool of talent – India is a growing market even in terms of digital marketing. As per stats India produces a good number of digital marketers annually in different fields like SEO, PPC, Social media, content marketing and so on. So, understand your needs and hire accordingly.
4. Hire specialists – Indian digital marketing agencies possess specialists, like you can hire SEO specialists, content creators, PPC experts and so on. Having someone expert in their field always proves to be a better investment rather than going for someone who does everything. Because an expert in a particular field knows about the latest tools and techniques which can always help you to yield best results.
5. Peace of mind – Having someone who shares the same language and belongs to the same location always gives you positive vibes, peace of mind and it is easier to trust them too.

Graffiti9 – Your ultimate marketing partner

Now, let me introduce you to the “Graffiti9 Digital Marketing Agency”. Started back in 2007, Graffiti9 is one of the best digital marketing agencies in Kerala, India. The agency was started with a vision to cater small businesses in Kerala. But now after serving many clients across India and abroad Graffiti9 is stretching its arms to serve the Middle Eastern market too.

Graffiti9 is a conversion based digital marketing agency that means we don’t just help in branding or lead generation, we help our clients to convert the leads too. 

Confused? Let me explain by a live example.

Real scenario – We have a client “Labour India School”. They hired us to generate leads for their new academic session. We studied the brand, did research on the market, found a marketing gap and crafted a customized strategy. The client liked our approach and we implemented it. The lead flow started and it was good, but the client complained that leads are not getting converted. At this time we took a step forward and collaborated with their sales team.

We requested the client to share the voice recording of their sales team. From there we understood that the ads were not properly reaching the right audience, then we optimized our strategy and kept a tight tack on calls. Most agencies don’t take this pain. But we believe to help our clients in the best possible way. 

Services we provide

Unlike other agencies who specialized in one or two fields, Grafiti9 offers a full range of digital marketing services. Each department is under the control of an experienced professional followed by sub team members. So that we can concentrate on different projects simultaneously without compromising on the quality. 

We follow a certain process associated with each service. Before committing anything to the client, first we study the business, we understand the problem, market research, competitor analysis and so on. Here is the list of services we offer – 

1. Organic SEO
2. Local SEO
3. Social media marketing
4. Facebook marketing
5. PPC
6. Content marketing
7. Website development

Our Team

Graffiti9 consists of a team of hardworking and creative minds. In this fast moving world where everything is running we also have to sharpen our skills from time to time. Our team keeps themselves updated in the terms of using the latest digital marketing tools and craft unique strategies to meet the requirements of our clients.

Let us meet my team – 

1. Digital marketing strategists
2. Content creators
3. Social media managers
4. SEO specialists
5. Developers
6. Graphic designers and more

As I always say that we create unique strategies for each client, you must be wondering is it that important? Well yes,where most agencies work on the same pattern our team believes that market trends keep changing then why not our strategies. It is very evident that whatever is working today will not work tomorrow, so keeping our clients ahead from their competition, strategy upgradation regularly is must.

Our Middle Eastern Clients

Till here you might have got an idea of who we are and what we are capable of. If you are from Kerala and run a business in the Middle East and are now planning to hire a digital marketing agency let me introduce our existing clients from the Middle east.

Generative Design Solutions Middle East (GDSME)

GDSME is an IT company based in UAE and have presence in Kuwait, Qatar, Bahrain & Saudi arabia who are the resellers of engineering softwares like Solidworks, CATIA, V-Ray and so on. We have been working for them for the last 4 years. I am very much delighted to say that our client is very much happy & satisfied with our services

Check out how we helped GDSME –

Grand International Company

GIC is a 30 years old company located in the Middle east. They are the authorized Autodesk gold partners and have offices in Kuwait, Qatar & KSA. Graffiti9 is helping them with its advanced SEO & Local SEO services.

SPK Auditors & Accountants

SPK is also a Dubai based auditing firm. We helped them with our multiple services like local SEO, social media marketing & facebook marketing. Working with SPK is a whole different experience for us where we learned so much about this industry.

SpaceRack International Services LLC

SpaceRack is one of the  leading suppliers of storage systems including pallet racking, mezzanine systems, shelving systems, cantilever racking and other accessories used in warehouses, back stores etc. in UAE.

So, you see we are not new to the Middle eastern market. We have good knowledge of this market and so far we have also served in different sectors. All our existing clients are from Kerala and running a successful business in Dubai. We helped them with our advanced digital marketing services.

Our Indian clients

Not just in Dubai we have good grip in Indian market too, with an experience of approx 17 years we have served many clients in different sectors like –

1. Education sector
2. Automobile sector
3. Old age home
4. Resorts & hotels
5. Travel agencies
6. Water treatment service providers
7. Wedding planners 
8. Pest control service providers and so on.

Client testimonial

Conclusion

In my closing statement I would like to say that if you are planning to hire a digital marketing agency from Kerala, don’t hesitate to move forward with Graffiti9. We have a proven track record of serving UAE clients. At Graffiti9 we always take extra steps & efforts to give 100% results to our clients.

FAQs