Covid19 has shaken the world economy. Businesses are facing huge losses, and small ones have been adversely affected. Some of them have even cleaned out completely as they failed to cope up with the current situation. If you own a small business and you could see it not running well, then you need help!
The biggest challenge for businesses at this time is to retain its existing customers as building new customer line is nearly impossible in this risky situation. Study shows that the existing customers of your business tend to spend 33% more than the new customers. It is five times easier to retain an old customer than acquiring a new customer in terms of cost. So, it would not be wrong to mention that retaining existing customers will be helpful for reducing the COVID effect on your business.
COVID has affected not only the businesses but also the consumers. They are finding difficulty in shopping, paying high costs and also compromising on certain aspects. So, COVID has created a middle ground for both buyers and sellers. It’s the right time for small business people to act wisely and do something get them as well as their consumers out of this COVID trouble. Let’s check out some suggestions or proven strategies to retain your existing customers and recover from this tough time.
7 Proven Strategies For Small Businesses
Stay in touch with your existing customers through social media platforms, WhatsApp, or email.
Interact with your existing customer regularly and in this manner, meet new customers.
Get your business online and showcase your products/services online.
Offer different payment methods like online payment, COD, Paytm, GPay, etc. so that they can enjoy cashback and special offers.
Create audio and video manuals of your important products so that customers can understand your product range in detail and know their usage well.
Make the best use of delivery methods like home delivery, workplace delivery, etc. or make an alliance with any good delivery service provider.
Follow all these suggestions immediately or hire an experienced agency that can help you in doing this for your business.
Do you need help in retaining your existing customers and bring your business online? Get in touch with us today!
Is your area affected by coronavirus? Is Covid19 is affecting your business? Do you want your business to reach your consumers without violating social distancing rules? Get your business digital!
Yes, getting your business online is the only way to struggle with this difficult COVID time. Let’s find out how you can maintain your business sales by getting online with social distancing.
Target your future customers with Facebook ads. It is the easiest way to promote any new or old business as you just need to target your customers based on their location, demographic, and profile information. No expert knowledge required. All you need to do is create and run campaigns using easy-to-use self-service tools, and track their performance with clear reports. No matter what kind of audience you want to reach, you will find them easily through Facebook ads.
Google My Business (GMB)
Create your free Business Profile, and let’s get connected easily with customers across Google Search and Maps. You can post photos, videos, reviews and offers to your profile to show your customers how your business is unique, and why they should choose you. Google My Business page is important for local businesses as it will allow your customers to connect you through clicks, calls, bookings, followed by your Business Profile.
Google Ads is an easy way to advertise your business online and connect with your customers. Get yourself served when your customers are searching for you and pay only when someone clicks your ad or calls you. Set a budget that works for your business and create smart & easy ads. This will definitely pay you positively.
Organic Social Media Marketing
Promote your brand, post, social account, or overall business through organic social media use without spending a single penny to “boost” content. This marketing technique will help you create brand awareness through social channels without fronting the money. People trust organic search results more than the paid ones. So, you can use it as a fast and efficient customer care and service tool.
Different Shopping Options
Give your customers different easy and attractive shopping options on your website or social pages. Give them all kinds of purchasing ease so that they can end up buying something from you. Offer them help at every step of buying to avoid bounce back.
Home Delivery Services
Providing home delivery without charging extra or on minimal charges could be helpful. No matter what you offer, you must provide doorstep delivery as customers expect this from every business.
Covid-19, a global pandemic is taking a toll on the lives of human beings. It has also affected small business owners as a result, some of them have taken a backseat while others are forced to take radical decisions to continue operating. They all know it well that the current situation could risk the future of their business. Many have witnessed the economic impact of Covid-19 as they have already seen a reduction in customer demand and the rest of them are not confident about the financial future of their business.
Consumer behaviour has changed a lot across the world over the course of this pandemic and lockdown situation. Several small manufacturing units, retailers, and shop owners had to shut down their businesses due to lockdown which has led to a near halt. They have lost money, customers, and investments in this crisis.
But this pandemic has changed the “preferences” of the consumers which could be better defined as behavioural changes in shopping. Now, people will not prefer venturing into the streets or shopping malls with the same carefree and reckless gusto as before. They prefer online channels to shop and home deliveries to avoid risking their health. There has been a surge in the use of online channels and the trend will definitely escalate once the lockdown is completely lifted.
How Small Businesses Should Make A New Start In The Critical Phase Of Pandemic?
After wide-sweeping shutdowns, governments in many countries look to start relaxing strict measures. It’s time again for small businesses to think wisely and find out how they will adapt and move forward safely and sustainably.
Lockdown has made people familiar and used to one thing, i.e. the internet. Our country’s total internet consumption has increased by 13% after the lockdown was implied. Though consumer purchase intent has remained the same, but their shopping methods have changed a lot. They now prefer shopping online. If they have to visit brick-and-mortar shops, then 71% believe in maintaining social distancing at the physical shops. They now prefer only those service providers that give an option of shop online or maintain proper hygiene or home delivery system at their shops. Lastly, online shopping has become a topmost priority.
If the businesses have to survive and thrive, then they have to be flexible and adaptable to consumers’ new and evolving needs. You need a proper plan or you can take the help of the marketing experts to carefully insight what may need to change about your business.
Considering the fact that the Internet is on the boom, businesses should consider every opportunity that could benefit them. No need to feel downhearted as a true businessman finds its way no matter how hard the situation is. It’s never too early or too late. It’s the time and you have to do your best to bring your business on track without ignoring safety measures.
How You Can Get The Things Going For Your Business?
Get in touch with your customers and communicate them how you have changed your shopping policies considering the current situation into the account. Inform them how you have made it easy for the consumers to shop from their premises. Also, tell them the protective measures that you are following to make sure your brand store, shop, or business site absolutely safe for their visit. This is applicable to the manufacturing units as well to convince their clients. They have to bring confidence to their clients that we are ready to handle this pandemic as well as new orders in a responsible manner.
It is very rightly said that we are presently living in a digital world. In a similar manner, the marketing for business has also caught the digital fever. Thus, digital marketing has become almost a mandate for the businesses in the recent times irrespective of their type and size. Search Engine Optimisation which is better known as SEO is one of the most popular channels of digital marketing owning to the wide range of benefits that it offers. A good and effective SEO of the website plays a vital role in enhancing the credibility of the business So, it is recommended that all of the businesses should necessarily opt for SEO services for getting fruitful results. Here are a few interesting and quite essential statistics to help you understand the importance of SEO for business.
93% of the online experiences of the users begin with a search engine.
Most of the people searches regarding their problem or its solution online. So, here they get suggestions which are released by some brands and they prefer to get in touch with that particular brand and hence the online experiences start with search engines.
Google currently holds about 90.1% of the total market share of search engines that is Google and Google Images followed by YouTube which is also owned by Google, then comes Yahoo, Bing, and Amazon.
Currently, Google holds about 90.1 percent of the total search engine marketing so it becomes extremely important to optimise for Google.
81% of the people perform some or the other types of online research before finally making a large purchase.
Most of the people do different types of online researches before making purchase. So, it is essential to have enough content that too properly optimised in the form of testimonials, case studies etc. related to the product or service available online for the searchers.
About 47% of the consumers view around 3 to 5 pieces of content created by a company before talking to any salesman from that company.
Always keep in mind that content is the king and thus new content pieces should be updated regularly that is not only SEO friendly but also engaging for the consumers to read.
75% of people never scroll past the first page of the results displayed by the search engines.
There are a huge percentage of people who won’t go to the second page of the search engines which means that the content as well as the website must be well optimised to display on the first page of the Google search results.
61% of the internet users do a research on a product online before making a purchase.
The business owners should provide a good and detailed description of their products but keeping in mind the SEO friendliness of the content.
Leads so generated from the search engines have a close rate of 14.6%, while on the other hand, the outbound leads such as cold calling, direct mail etc. have a close rate of 1.7%.
The leads generated through search engines have greatest conversion rates as compared to other outbound leads like direct mailing, cold calling etc. Here the searchers while searching for a product or service, they know about the brand that offers the same and directly contact the brand which ensures high conversion rates.
About 70% to 80% of people ignore the paid search results and choosing to only click on the organic search results.
Most people click on organic search results rather that paid search results thereby indicating the importance of SEO.
The bounce rates increase by 50% if the website takes 2 seconds extra to load.
Check on the performance of the website so that it loads quickly thereby reducing the bounce rates.
The rates of conversion fall by about 12% for every extra second that it takes for the website to load.
For the effective increasing of the conversion rates, make sure that the website loading time is decreased.
57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
About 57 percent of the marketers put strong marketing effort on SEO to generate leads because leads generated through SEO is much more qualified than leads generated through other marketing initiatives.
The first position on Google search results has a 34.36% clickthrough rate for desktop and about 35% for mobile. (HubSpot, 2018)
Work on the SEO of your website to ensure that it is able to grab the first position on the Google search results.
50% of the visitors are more likely to click a result if the brand appears multiple times in the results of the search engine. (Search Engine People, 2018)
The SEO of the website should be as such that it appears several times on the results of the search engines so as to improve the click through rates.
The leads so generated from SEO have a 14.6% close rate as compared to only 1.7% for the outbound leads such as print advertisements and others. (Search Engine People, 2018)
SEO is able to generate convertible leads more efficiently as compared to the other modes of marketing.
51% of the smartphone users have discovered a new company or product at the time of searching on their phone. (HubSpot, 2018)
About 51 percent of smartphone users come in contact with the unknown brands or companies at the time of searching on their smartphones which clearly indicates the importance of SEO as well as mobile optimised websites.
About 60% of the smartphone users say that they have discovered a new company or a product when conducting a search on their smartphones. (Google, 2018)
About 60 percent of smartphone users have discovered new brands or companies at the time of searching on their smartphones thereby indicating the importance of SEO as well as mobile optimised websites.
“Local SEO is the most important facet of digital marketing that serves to promote your business visibility on location-based searches. It is imperative to the local businesses especially for those who have physical stores or provide a particular service in a particular locality. Through local SEO, you can make your business, its products or services reachable to the people who are searching for it at that locality.”
Here I’ve listed 29 statistics from real data that support the significance and need of local SEO for businesses. Let’s discuss them and find out what your customers love to do and not to while searching for any service or product locally.
Voice search currently accounts for 10% of total searches.
Local Voice Searches currently accounts for 10%! Voice search radically improves user and by the year 2020, most of the online searches will be made through voice search. Make sure your customers should find you through this search method on Google. For this, get your business listed on the Google (especially local businesses).
72% of consumers who perform a local search visit a store within 5 miles of their current location
Consumers who search for local business generally prefer nearby stores or business places. 72% of them prefer visiting a store which is within 5 miles of their current location.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
61% of mobile searchers contact nearby businesses and prefer going to their physical shops or stores, if they have mobile friendly website.
88% of consumers trust online reviews as much as they trust personal recommendations.
More than 88% of consumers first check online reviews of a particular business before they contact them. They trust online ratings and reviews more than personal recommendations.
86% of people look up the location of a business on Google Maps.
Make sure your business location is listed on Google Maps because 86% of people check your exact location on Google Maps, checkout the distance and direction to reach you through maps.
78% of location-based mobile searches result in an offline purchase.
Those consumers who search through location based mobile searches perform offline search by personally visiting your store or shop. The percentage of such consumers is more than 78%.
18% of location-based mobile searches result in a sale within one day.
18% of location based mobile searches result in a sale within 1 day. Visitors who visit your website and are local residents are expected to act instantly and decide their purchase within a day.
46% of all Google searches are looking for local information.
Most of the Google searches are performed for local business. These searches are performed by more than 46% of people who search for local information on the Google.
97% of people learn more about a local company online than anywhere else.
People get to know more about local businesses through online searches. 97% of people learn more about any local company through its website than anywhere else.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
People who search for local businesses through their mobile devices, 88% of them either call or visit the searched business within 24 hours.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. Your website should be responsive and adaptive to different mobile devices and their respective platforms so that customer can easily access and move towards conversion.
By 2021, mobile devices will influence more than $1.4 trillion in local sales.
Experts believe that mobile devices will definitely make major contribution in local sales in future. They expect that mobile phones will influence more than $1.4 trillion local sales by 2021.
18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.
18% of local Smartphone searches for local businesses are directed towards purchase within one day, whereas only 7% of non local searches through smartphones led to a sale.
78% of location-based mobile searches result in an offline purchase.
78% of location based mobile searches result in an offline purchase. This is due to business information & contact details shared on the web. People prefer visiting store or shop personally & perform offline purchase.
Near me or close by type searches grew by more than 900% over two years.
Searches using keywords “Near me” or “Close by” has been seen a growth of more than 900% over 2 years. This shows the significance of local SEO.
72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.
72% of computer or tablet users & 67% of smartphone users want to see ads that are customized to their city or zip code. They want local ads to be displayed only.
By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.
Location based coupons can lead to 9916% increase in revenue through mobile phone. You can distribute or award your customers location based coupons that they can use to perform purchase through their mobile phones which could lead to increased income.
Local searches result in purchases 28% of the time.
28% of the local searches ends in purchases.
Search result information will send 70% of consumers to a physical store.
It is important that you must share complete information about your business on search engines like contact information, address and listing on Google map so that your potential customers can reach your physical store without any difficulty. It has been found that 70% consumers are send to a physical store after they check your business information on the web.
92% of searchers will pick businesses on the first page of local search results.
92% of search engine users prefer businesses that rank on the first page of the local search results. Therefore, never underestimate local SEO and perform it rightly so that you cannot miss any of your visitors who could convert into customer.
4 in 5 consumers use search engines to find local information.
4 in 5 consumer use search engines to find any local information. You must list your business on all search engines and make sure it ranks well on all of them.
Searches using keywords “open” or “now” or ” near me” has been seen a growth of 200% .
46% of all searches on Google are local.
46% of searches for a product or service on google is with local intend.
56% of consumers shop equally online & offline.
56% of customers do their purchase online and offline(equally) .
Online advertising will be 70% larger than TV advertising by 2020.
By the year 2020, online advertising will exceed TV advertising by 70%
Position 1 of local search rankings get 24.46% of all clicks.
Position 2 of local search rankings get 13.38% of all clicks.
Position 3 of local search rankings get 10.12% of all clicks.
Local listings after the 6th ranking position each get less than 2% of the clicks.
Business on position 1 of local search rankings gets 24.46% of all clicks. Position 2 gets 13.38% clicks and Position 3 gets 10.12% clicks. Each local listing that comes after 6th ranking position gets less than 2% of clicks.
97% of consumers use internet when researching local products/services
To do research on a local product or service, 97% of consumers use help of internet.
Are you wondering why your website costs you clients?
Surely, there are some astonishing reasons behind this.
In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won’t cost you marginal conversions.
If any of the issue listed here sounds familiar to you, I’ glad I can help you with this blog.
Let’s dive right in….
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave
You might have thousands of visitors every day on your website, but if your sales hardly budge upwards, then it’s a problem
Your website goal should be to convert a one-time visitor into a customer. The site should be designed for convincing visitors in 0.05 seconds to stay longer.
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor's site instead
If your visitors have to experience difficulty while browsing, find navigation and resolution problems, then they are unlikely to return your website.
88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours
Local businesses generally get their maximum leads from the same city. When people search for them or for a business related to them on mobile devices, they get all the details through the web. It is always important to register your business on search engines & share your contact details clearly every where possible so that your prospects can reach you effortlessly.
57% of internet users say they won't recommend a business with a poorly designed website on mobile
55%internet users never recommend a badly designed and difficult to access website to anyone. In appropriate website design will always create snag your pathway to success.
How this is going to affect your business?
Customer recommendations are really important. A satisfied customer/visitor is the best marketing channel for your business promotion, but an unsatisfied or angry visitor could prove devastating for your business success.
38% of people will stop engaging with a website if the content or layout are unattractive
What information you have shared on your website, words used, its tone and seriousness have a great significance. Apart from this, the way you have presented your business information on the website also contributes in engaging visitors. 33% people stop visiting your website and engaging with your business if the content and layout is unattractive.
88% of online consumers are less likely to return to a site after a bad experience
Visitors who have first bad experience with your website will never return back and 88% of the internet users agree to this. User experience & satisfaction is all that matters for the customers. This is key to gain confidence & trust of the visitors and turn them into customers.
39% of people will stop engaging with a website if images won't load or take too long to load
Most of the visitors simply bounce back if your website lacks attractive images or if images take too long to load. As already mentioned, visitors show patience for just 5 seconds. If your website would take more than that to load and display what it has, then it’s not good for your business.
75% of consumers admit to making judgements on a company's credibility based on the company's website design
75% of people believe that they judge the credibility of any business through its website. A good & engaging website with all important element right in the front of customers definitely brings sense of satisfaction. It helps them trust your business & move further with next step, i.e. purchase.
70% of small business websites lack a Call to Action (CTA) on their homepage
70% individuals agree to this that CTA on the homepage or page of their interest always pushes them to the next step. On the other hand, lack of CTA sets them confuse how to move further. As a result, either they bounce back or struggle finding CTA.
Mobile devices are projected to comprise 63% of global internet use by the end of 2019
People prefer using mobile websites and the percentage of mobile users will increase by 63% by the end of 2019. This means your business website should be responsive and mobile-friendly so that they can desktop like experience and ease of browsing it.
A study found that 94% of negative website feedback was design related
94% of negative feedbacks are related to website design. Visitors get annoyed when they witness designing problems in any website and they share their resentment through negative feedbacks or reviews.
Nearly 8 in 10 customers would stop engaging with content that doesn't display well on their device
8 out of 10 customers never like to read content on the website if it is not available in a readable format. They don’t want to spend time in zooming in & out to read what is there on your website. They expect content to adjust according to the screen size & resolution of their device.
83% of mobile users say that a seamless experience across all devices is very important
Customer expects your business website should adjust according their mobile device and its operating system. More than 83% of the users expect to have seamless browsing & navigation experience as per their device.
Average smartphone conversion rates are up 64% compared to desktop conversion rates
You must target smartphone users and create a separate mobile friendly version of your website and make sure it is apt in order to satisfy the visitors. This is important as there are more conversion through smartphones than desktops/laptops.
Once on a company's homepage, 86% of visitors want to see information about that company's products/services
Visitors visiting your website first land on your homepage where they expect to know a little about you and your story, but more about your products, services, prices & special offers. Always serve the important & useful information on the homepage.
Once on a company's homepage, 64% of visitors want to see the company's contact information
If your visitors are convinced and want to proceed further with the purchase, but have some doubts to clear, they expect to have some contact information like phone number, email or Skype id so that they can contact instantly and confirm their purchase.
Once on a company's homepage, 52% of visitors want to see 'about us' information
As already mentioned, you must include a little about your company and its achievements (if any). But introduction should be brief keeping main focus on company products & services.
47% of website visitors check out a company's products/services page before looking at any other sections of the site
Your website’s products services page should be up-to-date, reader friendly and must have all the information related to the product/services and CTA to convert visitor into buyer quickly.
44% of website visitors will leave a company's website if there's no contact information or phone number
It is so vital with a company website to have clear contact information with valid phone number.
Here is the top companies in the city that have gained immense reputation through their services and excellent customer support.
Graffiti9 digital marketing agency
Web Soul Technologies
Web India Solutions
Oleo Tech Solutions
Its Developers & Marketers
Indeed, you cannot hire each one of them, but I can help you choose the best one through a brief introduction about each one of these companies.
1. Graffiti9 Digital Marketing Agency
Graffiti9 is one of the most reputable digital marketing agency in Kottayam that was established in 2005. They offer web design, web development, digital marketing, SEO, social media marketing and PPC services. They have enormous experience and knowledge of handling clients from small and medium businesses in India and abroad.
They have experienced team that work very hard to design unique business strategies which could help their clients’ businesses by increased sales and revenue. They follow the latest market trends & perform market research, create advanced digital marketing strategies, and use industry tools for better results.
Websoul Soft Technologies is a professional web designing and web development company Kottayam that offers a full facility for designing a website at a reasonable price. They are committed to ensure the highest quality standards with the changing customer needs.
Building Number # 2/359A Rubberboard P.O,Kottayam Kerala ,India Pin- 686 009
It is a Global Consulting and Information Technology Services Corporation based in Kottayam, Kerala, India. The company has potential and experience in development of complex solutions for its customers – implementation of concepts for data security, corporate and virtual private networks, databases and software development.
Vayaskara Lane, Star Jn., Kottayam, Kerala – 686039
Tisser is a group of talented professionals who fulfill your IT needs. They strongly that it’s a competitive sphere and remain best is not an easy task. Tisser Technologies can assure 100% satisfaction on your product
Search Engine Optimization
Google Ads & SMO
Second floor,Excel Tower,Star Junction, Kottayam-1, Kerala, India
Oleotech is a professional web designing and development company functioning since 2010. The company is promoted and managed by a team of experts from the different streams of Technology and Management.
Thekkumkattil Building Good Shepherd Road, Kottayam 686001
It is a web & graphic designing and Marketing Company based in India. They combine an innovative approach to creative projects with strong design sensibility and a focus on business strategy, providing our clients with the best results possible.
Domain & Space
Kayathil Building, Kumaranalloor, Kottayam, Kerala, India
Guidelines to choose the best Company for your Purpose
There is no rocket science involved in choosing a right company for your business requirement. You need someone whom you think can take the responsibility of your business, but you need a support that can do justice to it.
Here’s how to select the best company for your requirement.
Based On Services Your are looking for
Here I’ll explain how to hire on the basis of the services you are looking for your business:
Web design: If you need a basic website only, then you might hire any company for the purpose. But if you like to expand your business, then you need the service of a professional agency. They will share your ideal customer insights from the market, that can be use for better customer experience both online and offline.
SEO: For SEO services, it is always better to look for a professional SEO company with good track record and team. They must be capable to handle on-page, off- page as well as technical SEO.
Social Media Marketing: For perfect SMM must have a team of designers, developers, video & photo production and copywriters. Also your SMM team must be masters on quality website design and CRO (conversion rate optimization) as traffic generated by SMM is get converted into business through websites.
Digital Marketing: Always check the company experience & their case study . They must have hands on experience on industry standard tools and expert team to handle complex digital marketing process.
Custom Software Development: If you want to get software developed for your business, always prefer a company from the list that has past experience on developing a software products.
Based on the Growth Stage of your Buiness
Are you establishing a new business?
Hire company that can share you present marketing insights and capable to suggest the best solution based on the current market demand, present status of your business and your budget-of course.
Do you hold an already established company?
The company you choose must have capability to take your sales graph upwards by applying marketing techniques.
Is it a well established and reputable firm?
Then the company must have enough experience on maintaining the exiting reputation, and engaging your customers through different channels. Find a company which can give a fresh appearance to your old business every time. I believe, a complete digital marketing company can best suit your business needs.
Hiring a company from your “near – by location” is the best decision as meeting the team personally and making them understand what you want to do with your business always prove helpful. Moreover, you can have periodic meetings and personal interactions if the agency is nearby.
If you don’t know what needs to be done for strong online presence or what are the issues that making your online existence lag behind in the competition, then you can choose an agency that offer almost all kinds of services like web designing & development, SEO, social media marketing, PPC, Content marketing and many more. Such a comprehensive service provider can help you, definitely!
Are you the principal of a reputable school ? Do you think you are doing your best to get maximum admissions every year? Are you sure that your primitive marketing efforts giving you justified results? Or a school manager? Or a school owner?
I believe they are not! You might be getting a few new admissions every year, but that is not enough! You might get more admissions on spending the same amount on marketing, but “digital marketing”.
We are living in a digital era where everything is getting over the internet. Your school marketing strategies and efforts should also need to be digital. “Digital Marketing” is the latest version of advertisement and promotion. This new way of marketing will help you survive in the competition initially, and later make your place followed by a sure-shot win in the future.
Here I suggest you several important components of digital marketing which need to be covered while performing online marketing process. You need to understand the meaning and significance of each one of them to take maximum benefits. These components include:
Creating a school persona is an important step. In your case, persona means identifying your target audience depending upon the quality of your school. Understand the pain points of the parents/students and ways to motivate them to get/take admissions. Serve them with information on how your school environment can become beneficial to their children. Prepare marketing materials based on this and plan your admission campaign.
Design A Website For Your Visitors
Create a nice website, but before that, find out how a website can help you get more admissions. You will get inquiries, sign-ups and even phone calls if you are present over the Internet. You must create an informative website that is easy to navigate and mobile responsive at the same time. It must load quickly and give all required information that parents generally search on school websites.
When it is about marketing then there is always content that works as a life support system of every marketing strategy. Periodic updates in the form of content, images, and videos will boost your credibility in search engines. Moreover, it will help parents to know you more, activities you generally involve your students in and how your school could be the best choice for their kids.
Keywords play a most important role in your marketing efforts. You must know your target keywords and perform SEO based on those keywords so that parents can easily find your school website when they put a specific keyword. For example, “CBSE Schools in Kottayam”. This is an important way to increase traffic to your website.
Conversion Rate Optimisation (CRO)
All the website visitors might not get their kids admitted in your school. You might get huge traffic, but all the visitors are not your customers. To get conversions, it is important to have Conversion Rate Optimization with clearly defined workflows or target them to take action.
You have to be active on social media platforms with periodically updated contents in the form of texts, posts, infographics, audios, videos, etc.
Identify Your Customers’ Touch Points
These are the places from where your potential customers’ decision making may get influenced. This could be Google, social media platforms, or just a review platform of your business. Identify all these channels and upload relevant information about your brand on each one of them.
PPC campaigns are the most recommended ways to send the products and services to maximum people and attract potential customers among them.This may be Google or social media. You need an experienced and skilled PPC team that can read customer mind and actions and spend wisely on ads.
Next step is lead generation and nurturing. Bring them to website uploaded with quality content. Use landing pages addressing their problems and providing them apt solutions.
The most recommended way to engage your potential customers with your brand. Email automation & website automation are the best ways to do this.
Live chat or personal touch
This is the best way to handle a prospect that comes to the website. This has to be interactive so that your potential customer will get attracted to your brand and open ways for easy conversion.
Define which actions of the customers are your conversions. This may be in different ways:
A campus visit: This is possible only if you have in house counselors so that they will convert a student who visits your campus.
Admissions: A student taking admission. You can get avail service of digital agencies who undertake responsibility of admissions.
Importance of Mobile Accessibility
“Everything you share on your website, in fact even your website should be mobile optimized. People mostly access mobile devices to check any information. Therefore, your website should be mobile responsive. It should be convincing with high speed, good quality score and UX design elements”
All these things won’t work out overnight. For successful conversions, well-defined strategies require implementation and optimization period of min 6 months to one year.
Now you must have understood the significance of digital marketing for better promotion of your school. Apart from this, you will need an experienced marketing agency that can take this responsibility and perform all the important tasks on your behalf.
Digital marketing is just the online marketing of your products and businesses using the latest digital technologies, mostly on the internet also including mobile phones, display advertising, and any other digital medium. People in this digital are so advanced technologically that most of them own smartphones, laptops, or tablets linked with the internet, which is highly imperative, or probably a necessary requirement. This clearly portrays the scope of digital marketing and its relevance. Digital agencies significantly improve your brand awareness and lead generation through all possible digital channels.
Anish Vijayan here, from Graffiti9, wishing you a great time ahead, sharing some key information regarding the conversion principles of a good digital agency.
The basic functioning of a sales funnel includes the acquisition of leads, conversion to customers, and retaining them for further business transactions. It is important to note that the funnel has a universal structure, and good agencies can ideally personalize each and every step of the funnel fit exclusively for your business purposes.
Acquisition of traffic
The acquisition is the primary step to conversions, making people visit your website. Digital agencies make use of popular channels like SEO, paid advertising, social media channels, influencer marketing, email marketing, content marketing etc. to acquire more quality traffic to your business. The first step is to make the customers familiar with your brand, punch your values, and make them how important is your brand in their lives.
Digital agencies not only help you for converting the leads but also to do it most efficiently by optimizing the conversion rates. It is of high importance that the conversions are not identical to the purchases for every case. Reliable digital agencies are good at maximizing the rate of conversions through a process called Conversion Rate Optimization. It keeps your business irresistible for the prospects utilizing some of the on page elements like easy navigation, appealing content & design, compelling call to action along with a systematic CRO process.
The Equation for revenue
Let’s talk about a hard and fast sort of rule for obtaining revenue. Feeling skeptical? It really works! Yeah, a promising one. Let me jump into that-
Traffic x Conversion Rate x Price = Revenue
This confirms that just a minute increase creates a huge impact on your revenues. Analytics shows that conversion rate optimization processes are highly promising when coupled with A/B testing.
Not all the leads at the awareness stage are ready to convert. Lead nurturing is the marketing tactics, digital agencies to follow those dropouts, make use of their interest to your brand, make them feel special & revisit to transcend through the funnel and push them out. While planning the strategies, they take into consideration the critical role of leads in customer purchase cycle and customer lifetime value.
Focusing on lifetime customer value, digital agencies pay enough attention to completely satisfy the existing users. Complete customer satisfaction can certainly lead to extended purchase which in turn leads to advocating your products. Just grow your revenues!
Today, SEO is one of the hottest topics of interest among business owners. But, what SEO really means to businesses?
SEO or Search Engine Optimization is the process of increasing the visibility of your website on search engine result pages.
Business people are always forward thinking. Irrespective of the size of business, every business owners of today choose digital marketing services to compete with their competitors. SEO is one among different online marketing services, which is not only beneficial but a necessary marketing tool for compelling brand awareness and sales generation.
To rank higher in the search pages, your website must have these two elements:
Well – structured website
Website content relevant to both visitors and search engines
If you think about SEO, hiring an experienced SEO agency will be the best option. Because SEO is a team work and the agency expertise can help you optimize website structure in a manner to rank high and generate sales.
Improve the chances of getting more clicks and leads when you appear high on a Search Engine Results Page. Enhance your online visibility and divert more quality traffic towards your business to be on par with the current marketing trends. Bypass the competition in the market through user-friendly SEO websites and ensure high quality information for your visitors. Take your business to the next level with a strong digital presence and new customers.
Get more Quality Traffic
It is important to get quality traffic rather than huge traffic. Improve your customer base with SEO and stay competitive. Once you start getting targeted traffic, it will enhance conversions and improve your ROI. SEO Improves the relevance of your website and make it most suitable for the large customer base.
Increased conversion rate
Search Engine Optimized sites are user-friendly, they load faster, and are highly responsive. 9 out of 10 people use the internet to shop today, all these are critical factors to improve the probability of visitors transforming to your loyal customers, returning visitors, subscribers, and brand advocates. Data-driven SEO approach makes it quantifiable, real-time and there is endless scope for promising improvements.
Enhanced Customer Engagement
Make them feel excited to be with you! Let them be keen to hear “what’s next?” from your business. An SEO website is user-friendly and impacts the buyer cycle, making the most out of it to express the dependability of your products and services. Add value from a customer perspective instead of self-promotion. Ensure a customer engagement when you bring your strong unique selling point into the limelight.
Building up the authenticity of your business
As you are primarily visible to more and more potential and prospective customers, gradually the website builds reliability which transforms to authenticity. Deep and accurate content stamps your knowledge and experience in the industry. Include genuine content and tell raw experiences rather than the built ones to enhance your credibility. Make use of positive customer reviews and testimonials to punch that you are most accepted.
Strength of local SEO
Since local SEO gives you targeted traffic, the conversion rate will be higher. Local SEO optimizes your business for a specific locality that stays on the top for searches in that vicinity. This keeps your customers one step closer to a business transaction. Local SEO concentrate on specific regions, cities, towns, and even states. Message your brand values to the core, locally and never miss out any of your local customers!
Do you find it difficult to survive with the competition in your business zone due to the phenomenal growth of digital marketing? Do you think about growing your business? Or reaching new markets? And need more sales and profit?
Now, are you considering to hire a digital marketing agency? If you think about hiring a digital marketing agency to gear up the online marketing services for your business, be vigilant before you choose an agency.
Anish Vijayan here, sharing some valuable insights that help you to choose the right digital marketing agency.
Carefully check the website of the agency. This is to ensure that whether they have already implemented the things they offer to you.
Listen to what they promise, and verify it with their website. If they didn’t yet implement what the offer, what is the point in choosing them for your online marketing? Search the agency sites and the associated social media sites of the agency for customer reviews and feedbacks. Make sure the agency has work records with reputed clients on what they offer.
Their case studies and testimonials
Case studies and testimonials serve as proof for an agency’s success record. Carefully analyze these trust building factors to the core.
Pay attention to their case studies and testimonials in detail, understand the clientele. If they are tied up with fairly good companies, they are doing a good job worth the money spent. Mostly, you might like their service as well.
The marketing services
Pay enough attention to what do they offer! Observe whether they talk based on KPI’s and previous work records. Research on the services they offer.
For your information, don’t jump into conclusion, if they focus on the bottom of the funnel results, like assuring a rapid cent percent conversion. A good digital agency will not do so. Instead, they will break up the complex marketing plan into the simplest pieces of information and share it with you from top to bottom. They will also have convincing answers to your doubts.
Experience with B2B or B2C Companies
Look whether the digital marketing agency is experienced in working with B2B and B2C companies, implementing what they say.
If they are found satisfactory in implementing what they promise with some of the leading companies (B2B or B2C), certainly they can efficiently handle your online marketing.
The Team is power- The digital marketing agency may look convincing during the initial interaction. But ensure they have a team of experts.
Do a detailed study on their team strength to ensure they can give you the results they offer. Never bother about do they have a complete in-house working team. Standard Digital agencies hire experts, doesn’t matter they work in-house, or remote. What matters is absolutely the team expertise.
Regularity on communication with the client
A professional agency’s work culture includes consistent communication through weekly phone calls, emails, and reports to know what’s happening? What are the upcoming changes on plan?
Most of the business owners from a company have a misconception that there is finished once they select an digital agency. But it is not! Ensure the digital agencies have a work culture of regular communication through weekly phone calls, emails, and reports to know what’s happening? What are the changes? An honest digital agency updates you with project updates, status, changes in marketing strategy, future plans, etc.
Verify the marketing proposals
Do focus on the experience and expertise of a digital agency to implement the expected outcomes, and not on the service cost.
Once you have shortlisted the digital agencies, verify their proposals. This can help you compare service from various companies and select the one which best meets your requirements. Do focus on the experience and expertise of the digital agency to implement the expected outcomes, and not on the service cost. A proficient digital marketing agency can bring about an exponential improvement of your ROI. Choose the best-you can reap long term benefits.
I am Anish Vijayan, sharing a few vital information about the marketing tactics of effective conversions, through online sales funnels.
Do you feel great to see the huge number of likes and fan following for your business pageson social media? And have you ever wondered why you don’t get enough sales in spite of a large number of generated leads? You have a well-organized and irresistible content and regularly perform Search Engine Optimization, and still, not happy with the sales? Yes, everything is right!
Make it a habit to nurture your leads, capable of increasing conversions at an unbelievable rate and lower costs. Make your customer feel that you take care of them and certainly they’ll reward you with a purchase. Conversion funnels help you to anticipate the customer needs and deliver them at the right time. Agencies use geo-based data throughout the funnel.
Business people believe that once a prospect is pushed out of the funnel, the work is done! But a broader concept of marketing funnels are into play where the extracted customers are maintained through product updates, events, blogs, emails, and loyalty programmes to convert them into loyal lifelong customers and brand advocates. Work more at each and every stage of the sales funnel to nullify the causes for a drop-off. Identify and resolve the leaks for better conversions in a short time and reduced costs.
Digital agencies give visitors the best opportunity to know your products and services before buying. Invoke a tone of curiosity to engage the customers, to make them stick on to you.
More Conversions Through Great Marketing Strategies
To ensure the best conversions, digital agencies work hard right from the beginning. The professionals take enough time to identify and resonate with the right group of people from the awareness stage itself to increase the possibility of conversions. They research well on the customer requirements, thoroughly analyze competitor’s websites to understand what remains unsatisfactory, and how to surpass them. Your USPs and areas where you can dominate in the market are given more focus. They explain how you can deliver the values rather than simply telling the customers about the promises. Enough care is taken to make the signing up process easy, like logging in with Gmail, Facebook, or Twitter.
Using The Power of Content
Touch the pain points of the customers to encourage them at its best. The copywriters draft short and crisp messages to grab the complete attention of the customers and they take care to speak only what the customers expect. The key success lies behind developing an extraordinary content plan that foresees, meets, and exceeds customer expectation. What is expected at every stage of the sales funnel is well understood to craft the content.. Nurture the leads through e-mail marketing and link it with the autoresponder. This helps the customers to evaluate your product.
Plan Smart Ways To Convert Visitor into Purchaser
Good digital agencies practices to encourage referrals, enticing something attractive to the giver and the receiver. They’ll make the market aware of the category of customers you are looking for. Rewarding systems are planned, clearly stating the benefits for referrals. Marketing agencies train visitors to act positive, in disguise. Ensure the purchasing process is very simple and easy to follow. Include the least number of steps to complete a purchase.