Hi! I am Anish Vijayan, sharing some vital information from my own work experience that can help you boost the conversion rates.

Everything looks fine, but are you not gaining the expected conversions? Still confused to decide what to focus on?

The digital market is overcrowded and you need to be no less than extraordinary in your domain to gain online traffic and sales. Clearly convince the visitors in a short time, “why you?”

Develop an urgency

Implement countdown clocks in your websites that have proved to improve online sales. A professionally designed and implemented countdown clock bring out a feeling of “this is the right time” for the visitor.

Exit Popups

Exit Popup

Digital marketers use exit-intent popups to display the most powerful and well-timed pop-up ads once they detect the visitor is about to leave. Exit pop-ups are highly customizable and marketers take it as the last chance to reach the customer. They pick up the best format of the exit popups to add more to your business website.

Personalize your website

Proficient digital marketers make use of the geo data to incorporate the name of the city in the webpages to create a personalized feel for the reader.

Pic snippets

Digital marketers work in synchronization with the content writers to select the most appropriate and appealing pictures and craft compelling, personalized content. Personalize your offers and even include the name of the customer.

Remarketing

Digital marketers make use of the remarketing technique to get the customers back through new offers of educational materials. Remarketing can be effectively implemented through social media channels, Google, or YouTube. Answer all the customer concerns genuinely to ensure they stick on to you further.

Make variations to your website

Automation tools like “crazy egg” can do wonders to automatically implement the variations and adjust the traffic accordingly to gain jaw-dropping improvements in conversions. Crazy Egg can give you valuable suggestions to decide what to change in your website for more conversions.

This valuable piece of content was released by:
AnishVijayan
Digital Marketing Specialist
Grafitti9 Digital agency.

The Dynamic nature of digital marketing trends is one of the key domains to tackle for success in doing online marketing. Unless the strategies are designed to fit those changing trends, all the efforts are in vain and the money involved becomes ineffective.

Marketing trends have become so dynamic that it has changed more in the past two years when compared to a few decades. Being a digital marketing expert for so many years, I thought of sharing some vital information to equip your business to skyrocket the ROI in 2019.

Omnichannel Marketing

Multi-channel marketing has been the leading marketing trend. Marketing through Twitter, Facebook, Emails, etc is efficiently used to introduce your business to the potential customer base. Year 2019 looks forward for an omnichannel approach for better user experience. This innovative approach an integrated, seamless, and consistent communication with the prospects and customers across all channels.

Power of audios

Voice searches have become increasingly popular, increasing the online verbal demand all over the world. Rise up to match the demand by incorporating audio clips. People find it easier to listen than to read and comprehend. Audio is considered to be a faster process that saves time. Make it more conversational to improve customer interest.

Conversion Rate Optimization

Digital agencies are striving hard to thrive as the cost per click is rising. This has lead to a drastic increase in advertising costs. SEO had it first place for improving the ROI, but in 2019 CRO has grabbed the place. It is vital to include CRO in your marketing strategy and experience the reduction in cost per click and increase in your conversions.

Marketing Funnels

Most of you might have heard about the marketing funnels, and have gained enough knowledge of its working principles. Have you started using it yet? If you still feel like the ad prices are going up again, the only solution is to find more customers. Design an extra efficient marketing journey for your prospects to enhance more conversion and sales through marketing funnels.

User-generated Content

It is highly beneficial for your business to showcase how customers use your products and services. This is the best way to build trust and reliability of your brand in the highly crowded online market. It can really work like a word-of-mouth campaign and can help you gain loyal customers. User-generated content can have a great impact on the buying decision of potential customers. This mode of marketing is cost-effective as well.

Personalized Emails

Personalize your Email marketing campaigns to hit straight into the inbox of prospective customers.

Implementing automation techniques as well as personalization makes email marketing appealing and promising for 2019. Trigger email marketing for a particular marketing objective like user searching for a particular product is followed up with a promotional demonstration video in a personalized email can work out marketing wonders. Create the trigger spark to motivate action, when blended with your remarketing techniques.

Video content

Videos are becoming alarmingly popular day by day. Leverage the acceptability of videos and incorporate video contents into your business. Be more user-friendly and provide better customer engagement through videos. The following numbers can stamp the significance of video marketing in this digital age.

  • 70% of consumers say that they have shared a brand’s video.
  • 72% of businesses say the video has improved their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Reading Time: 4 minutes

Google is doing its best to give answers to all the queries of online users. It is giving real insights of the brands to their consumers. Most of us check online reviews, google reviews before buying any goods or availing any service. So, it becomes important for the brands to give tough competition to each other through unique marketing plans.

The battle winning plans are not limited to brands only. School directors, principal or educators must understand the significance of digital marketing for their schools and how it can increase the number of enrollments for the coming academic session.

There are so many such approaches that will lead you towards your school goal, i.e. getting more admissions. ‘Buyer Persona” is the first and most important practice that gives you a clear idea about your target audience.

What Is Buyer Persona?

Buyer” means your customer and “persona” means their character or personality.

Every business has its specific set of buyers or target audience on which they have to focus. And before you could say anything to your customer, you need to understand their character.

You need to check:

  • What do they think?
  • What they expect?
  • What they need ?
  • And what are their questions?

Instead of focusing on one-dimensional profile of your buyers, you need to map their complete buying journey. This will comprise of – their specific attitude, concerns and criteria that drive them to choose you, your competitor or the existing state of affairs.

A buyer persona is not merely a description of your buyers or target audiences, it is more than that. Because on simply profiling your buyer, you will come up with too many personas, which will not lead you towards correct marketing plan. When you will start understanding what your buyers think about doing business with you, then you will easily discover the knowledge you need to align in your marketing decisions. From positioning and pitching through content marketing and sales enablement, you will successfully fulfil your buyer’s expectations.

Creating buyer personas in 5 simple steps

Personas are something that are not made based on your instincts. If you really want to develop useful buyer personas, then it needs to be based on real-world information.

You must define your audience who would actually get their children admitted to your school. You should not divert your efforts towards parents who can’t afford your fees or outstation parents who will never prefer your school for their child’s admission.

Do thorough audience research:

Find out your real audience that is already your customer. Gather all the information about your existing customer base like age, location, language, income, buying behavior, interests and activities, and life stage. Supplement the existing information through email surveys, focus groups, online surveys,or even customer interviews.

Get help from Google and Social media analytics tools:

These tools can help you get an incredible amount of information. This information will be about the people who keep checking your school updates on the website or social platform. It might be possible that their children are not studying in your school, but it doesn’t matter at all.

Identify customer pain points:

What is the reason behind parents visiting your website or social handle again and again. What barriers do they face in reaching their goals? The best way to find out is to organize social media sentiment analysis. This will help you know what parents think about your school, its studies, its teachers and others. You can easily learn what is stopping them to enroll their kids to your school. What kind of doubts or misconceptions they have about your educational institute.

Identify customer goals:

These are the other side of pain points. These are the potential reasons behind their frequent visits or goals they want to achieve. What can help your customers and what is the solution to all their dilemma. It’s time for marketing team to come into action. Your marketing team can help you give insights on customer goals. They will talk to real people who are thinking about your school, and they have a deep understanding of what these people are actually looking for. They will come up with the key strategies that they can use to overcome parents’ objections.

It’s Time To Convert Your Research into buyer personas:

Gather all the data you have collected through your research and start finding common characteristics. As you categorize those characteristics together, you will have the foundation of your unique customer persona ready.

If you really think that you need help on this, you must hire a marketing agency. A good marketing agency can perform all research for buyer persona on your behalf and assist you in knowing who your target audience is and what they expect from you. They will also create a complete marketing plan on the basis of persona and perform all marketing tasks necessary for your school marketing.

How to use personas to conduct your marketing?

Once buyer persona is formed, then the next step is creating specific marketing messages that can speak to your real customers.

  • For each buyer persona, create one key marketing message that answers the most important question – “How We Can Help?”
  • How does your school can help this particular persona answer their questions and achieve their goals? Your persona template should reflect this in one clear sentence.
  • Always think about your buyer personas every time you make a decision about your school and make any change in your school marketing strategy.
  • Keep doing the right things based on the personas you have created and you will successfully build a bond with the parents, boosting enrolments while creating loyalty and trust.

To wrap it all, Digital marketing is an essential element that you need to add to your marketing efforts with the help of an experienced marketing company. To know more about it, checkout our training topic guidelines To Increase School Admissions For The Academic Year 2020-21 With Digital Marketing. You can understand the role of buyer persona and other similar components on school marketing.

Reading Time: 5 minutes

With times changing, most of the schools are finding it difficult to engage in strong school marketing tactics to thrive in today’s market. This means that most of the schools are searching for the best school marketing ideas to enhance their marketing plans and improve the services they offer. For those institutions who are looking to build a proper school marketing plan for the very first time, it will be difficult to understand and implement these ideas that would help them in achieving their goals and objectives.

Strategic marketing plan for schools is the path that will lead to achieve success in the present market and meet all the market standards. It will help the school to stay in the track with the innovative ideas that get implemented throughout the year, and ideally, in the upcoming years as well.

One of the best strategies is the digital marketing strategy for schools that will help them in sustaining in the market and deliver the services that people are expecting. It also helps in smoothening the school admissions processes and makes sure that the best ones are getting selected, while the underprivileged or the ones who need help are equally given the importance that they deserve.

If you are someone who is running a school, then you will come across various school marketing campaigns that focus on the usage of technologies to develop the services that you offer to the children. With people focusing to market a private school to promote the privatization and its importance in the market, it will be the best opportunity for you to implement some of the best ideas to promote your private school in the market and establish ourselves as one of the leading competitors to the others.

Here are some of the best tips and hacks for you that will help you in conquering the market with ease:

Identify your goals

If you already have a marketing strategy plan in place, then make sure that you properly study the plan again and again to determine all the pros and cons of the plan. Cons should be your primary focus while fixing all the loopholes in the strategy should be your only motive when you are studying the plan. You can come up with the below-listed initiatives in the plan to ensure that your target audience understands what you are offering and promising them to deliver:

  • Enrolment of the students
  • Accept donations to improve your school’s standards
  • Events and functions every season
  • After school completion programs
  • Effective communication and regular feedback to the parents on their child’s performance
  • Open day events and cultural activities
  • Open house discussions

Apart from this, you can also focus on the curriculum of the college students to enhance and ease it to a bit so that they don’t experience much difficulty while studying in your school.

Use the right products

The key to achieving success in digital marketing is positive word of mouth in the market. If you successfully onboard a marketing tool and deliver the best performance to the students, the positive response from the students and parents will help you in achieving great success in your life.

Marketing has also become a key factor that drives your success rates. You can get in touch with companies who are offering marketing solutions so that your workload is reduced to a significant extent. Apart from this, those companies who offer this type of marketing solutions have the right expertise and knowledge to improve your standards of deliverables. You can collaborate with these companies to come with efficient marketing campaigns that would include the following:

  • Email newsletters promoting your school’s products and services
  • School shopping utilities and applications,
  • Social media marketing tools and applications,
  • Content development tools for
  • Search engine optimization tools
  • Your school’s official Facebook Page
  • Promotional strategical tools in Social media

Enhance the experience in your official website

Websites are gaining a lot of attention nowadays in the market because of various obvious reasons. There are students, parents, and guardians who are willing to sit at their homes and surf online to see what kinds of services your school offer. Therefore, enhancing your website experience becomes an important and critical task for you. You can do the following to enhance the experience of your website for all prospective students, parents, and guardians:

Build a responsive website

Imagine you access a website that is slower to reload or download the contents of the pages, would you like to visit that page again and again or rely on the products that the company is selling? No, right? Therefore, come up with a website that is responsive and easy to navigate. You can also promote your school campaigns in your website.

Your website should be faster

Not only making your website responsive will help you achieve all your goals effectively. You will have to also make sure that your website is fast and quick to respond to the clicks of the visitors. Make sure that the web pages load at a faster rate.

Make sure that your website is easy to use and navigate

You will come across various websites where you can easily find items and within seconds. Therefore, make sure whenever a visitor search for anything on your website, he or she need not have to spend more than 5 minutes to figure out where is it. Keep your simple and easy to scroll, yet effective to use. You will have to ensure that the developer has to test your website before launching it in the market and you will have to check whether it meets your requirement and expectations.

Make sure your website is professional

When you are dealing professionally with your competitors, clients, and customers, why to give a bad impression to them by keeping your website casual? Make sure that the website is extremely professional and informative. Don’t spin or use any contents that are already published on some website or your competitors are using it. Come up with new, innovative, and creative contents that promote your school’s objective and aim effectively and efficiently. Also, mention all your school supplies details in brief so that the parents or the guardians know exactly what you are offering.

Final Words

School is a learning institution that helps in shaping and building the life of the student. It is the base pillar that builds careers of millions of students who become successful in their lives at one point in time.

Everyone in the world misses the school season as they grow older because of the services and hospitalities the school offers to them. Make sure that you continue to give all the students the best experience and help them to shape and build their future with their own capable hands.

Reading Time: 4 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website is a crucial aspect to consider in developing a business. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing sucess which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a “no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch.

Reading Time: 3 minutes

Education sector in India has lots of opportunities to offer to the population between the age group of 5-24. Our country has the largest network of schools, colleges, and universities in the world. This has all become possible only because of the efforts of the Indian Government and increased internet penetration.

Schools and higher educational institutions know the significance of internet presence and website. They have also understood that the competitiveness of this sector and why they need to apply digital marketing strategies.

They need to tell their educational idea to the parents as well as students so that they can have a maximum number of admissions!

Digital Marketing addresses the following things rightly and in a sophisticated manner:

  • Inform potential prospects about your educational institutions
  • How your institution is different?
  • How it is going to benefit the prospects?
  • How your institute is going to contribute in their bright career?

Let’s find out why schools, colleges, and universities should utilize digital marketing.

Reach your audiences in the budget:

Digital Marketing is a cost-effective way to reach your target audience and attract more prospects. It is necessary to choose a marketing agency that has specialization in marketing educational institutes at a little to no cost.

They can guarantee outstanding results in the form of admissions.

You can avail services like search engine optimization, social media marketing, mobile marketing, and email marketing. All these digital marketing aspects can help you attain desired quickly.

Increased Brand Awareness:

Digital marketing is the best way to popularize your institute name through different social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. These social platforms are buzz place for a greater section of the audience.

Connect with people socially, response their queries and clear their doubts, all these actions will help you enhance your followers and improve your admissions as well.

Track Your Marketing Campaign Performance:

There are several marketing tools that allow you to track your performance and overall effectiveness of your marketing campaign.

A good company will plan a marketing strategy based on analytics report of initial marketing stages. This marketing strategy can also be changed if statistics are not good and the response rate is low.

With digital marketing, you can redirect the focus of the strategy in the education sector.

High Conversion Rate:

Online marketing platforms for education sector receive a high conversion rate. These include SMS and e-mails platforms are some of the forms of digital marketing efforts that receive a greater response rate because you can reach your prospects personally. These are effective ways for educational institutes to easily reach their targeted audience.

Online Presence:

Creating a digital presence is vital for any institution, and the education sector is one of them that need to be present online. People mainly choose online sources to find information about educational institutes.

That is the reason why experts recommend establishing a strong digital presence to make sure that students and parents can find you online and consider your institution while taking career-related decisions.

Promotion through PPC:

Search and display play ads are the most effective ways to promote an educational institution. Paid ad campaigns direct a large section of the online audience towards your site. This is the most appropriate way to drive traffic and generate good leads. Use relevant and top keywords to increase the total number of impressions.

Online Reputation Management:

Maintain your online reputation by promoting quality blogs, garnering testimonials, capturing videos, implementing alumni feedback, and promoting positive campus news to gain the attention of the audience. This fascinates your audience and leads to a quality online reputation.

How Things Are Planned For The Marketing of Educational Institutes?

Most of the institutions in India are using Digital Marketing and its related aspects for engaging more and more students.

They have a support team of digital marketers that follow different approaches and some great strategies to target, i.e. students who are searching for suitable courses and looking for help to know detailed information about the course.

This communication between the marketing team and the students/parents could be directly on the website on different social channels like Facebook, Twitter, and other social platforms. So, the institution must have its setup ready for almost all kinds of communication channels to avoid missing any lead.

One of the most important things that educational institutions need to keep in mind is the fact that most of the internet users are not interested in

“find more or explore your career game”.

They come to any website with a fixed frameset in their mind and expect that related information should be served during the search without much delay. So, digital marketers make sure everything should be there on the page that visitors are looking for. They don’t need to bother themselves to find out the information that they are actually looking for.

Reading Time: 2 minutes

With the wide scope of gaining a globally recognized accreditation, advertising through digital channels (digital marketing) is no more an option, but a necessity for online business platforms.

But, Search engine optimization and online marketing seems to be a confusing concept to grasp. Many of the businesses use digital marketing and SEO interchangeably. Many of the authentic information misleads the reader about the differentiating line of the two concepts.

Is there even a difference between them?

Certainly Yes.

It is important to understand the difference between the two terms and that they are different.

A thorough understanding of digital marketing tactics, as well as planning, management, and optimization of digital marketing platforms, are equally important for a focused plan of action.

  • SEO and digital marketing are fully different, but they work in tandem.
  • SEO is just a single aspect of Digital marketing. Hence, it a challenge to clearly define the differentiating line between the two.

What is the main objective of SEO?

The main objective of SEO is to improve the Search Engine Ranking and ensuring that the site appears more frequently to the visitor. SEO implements a lot of marketing strategies including email marketing, social media marketing, etc. SEO involves different s diftrategies to boost the ranking.

  • keyword research
  • mobile optimization
  • regular posting of valuable content
  • accurate metadata
  • correct Alt tags, etc.

Search Engine Optimization professionally uses common search terms in your written content that your page will rank high when visitors enter those search terms into search engines. All the marketing channels become viable and visible through SEO. To make it clear, imagine you start a shop without a banner or signboard. You might have the best products, but nobody comes to know about it. The banners do the function of optimization.

SEO targets various types of searches like image search, local search, video search, and news search. Implementing an effective SEO strategy will let you position your website in the limelight to be appealingly visible at the most critical points of the buying process. SEO interlace with a lot of aspects of digital marketing and have a very dynamic behavior. Transparency, Technology, and Training can certainly improve your results.

What is the main objective of Digital marketing?

Digital marketing aim for an improved ROI, global brand awareness, and conversions.

It is a wider perspective which also utilizes SEO to achieve its goals. Optimizing a website for search engines does not mean a digital marketing and digital marketing of a website, not all means optimizing it for the search engines. Both are very much interrelated but totally different.

Digital Marketing is an integration of different platforms and marketing through these platforms, like

  • Quality website optimized for conversions
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click
  • Marketing funnel
  • Conversion rate optimization
  • Content marketing
  • Video marketing
  • And a lot more!

Today’s online marketplace is overcrowded and it is certain to employ digital marketing strategies in combination with SEO to gain the expected marketing and sales goals. Seamless integration of SEO and Digital Marketing have revolutionized the approach of an organization to branding, sales, and marketing. Increased use of social media by people all around the globe is the key reason this recently beneficial integration.

  • SEO takes several months to see the results.
  • But Digital marketing give you several options to get results quickly.
  • SEO is beneficial to online marketing in the long run, but not mandatory.

Move forward with a better understanding of the basic concepts in digital marketing for better strategic planning and an improved ROI!

Reading Time: 3 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website design is a crucial aspect to consider in developing a website. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a ”no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch. Good luck!

Reading Time: 4 minutes

Content Marketing is an inbound marketing strategy that supports you to attract, engage, and delight the prospects and customers through the delivery of quality content.

Quality content ensures value to the visitors with an intelligently designed VPA (Value Proposition Area). It is meant to provide accurate, relevant, and helpful information to people at no cost as well as to create brand awareness. The marketing tactic has proved extremely powerful, highly practical, and very useful to create a huge impact and ensure a far better reach and customer engagement.

Over a period of time, people feel disturbed with the cluttered advertisements and hence, adhere to a gentler way of promoting your products and services. Empower your customers with the most valuable information and give them the freedom to choose.

Content marketing is often misunderstood as stuffing a variety of online contents like blogs, social media posts, or articles. But in reality, it is a longterm strategy which utilizes a variety of content to build a stronger relationship with the audience, grab their attention, improve engagement, and brand recall.

Some of the key features of valuable content include,

  • Be straight
  • Follow a storyline
  • Discuss common customer concerns
  • Discuss effective solutions
  • Share the best quality external sources

Let us peep into some of the key benefits of content marketing which will help you to have a fair idea of its role in transforming online businesses.

Pushes conversions and improves SEO

Content marketing is a budget-friendly, long term business strategy that helps to improve conversions as well as Search Engine Rankings. Analytics studies show that companies focusing on content marketing stay 6 times higher than their competitors who do not pay much attention to content marketing. The significant investment of time, money, and resources pay off gradually through a consistent increase in conversion rates and hence the SEO.

Promote without selling

Making the visitor capable enough to handle information and take the right decision is a key feature which differentiates content marketing from traditional marketing. Make the customer keen to hear from you. They are no more interested in your promotion blasts. Apart from your significant values, give the visitors more reasons to pay attention to your business.

Moves the visitors through the marketing funnel

Content marketing increases the chances of revisits to the website which drastically reduces the bounce rates. It also opens the doors to more information about the company for the visitors. Data analytics show that around 53% of the consumers revisit the company website, 50% research on the company’s products and services, and around 40% purchase the products/services.

Content marketing can effectively push visitors to the subsequent stages of a marketing funnel and take action. Include product descriptions, testimonials, explainer videos, and case studies to convince the prospects.

Benefits both business and the consumer

Content marketing is completely beneficial as it mutually benefits the business and the consumer. This will help you to build better trust and great brand awareness. Through effective content marketing strategies implemented, the businesses become more transparent and deliver only high-quality content. It can also transition visitors through the marketing funnel with a greater level of conversions and customer engagement which in turn leads to a better Search Engine Ranking.

Position yourself as an industry expert

It is critical to position yourself as an industry expert to outshine the fierce competition in the market. Quality content helps you to stay authentic and gain an upper hand among the competitors. Consumers are always in search of industry experts to better understand their needs and find out perfect solutions.

Make it shareable

Improve your online visibility and consumer reach through the shareable quality content. Getting your content shared, be it a social media post, or an email or a blog, the visibility and the reach are improved!

Be ready to experience the change in your online business with effective content marketing strategies. Be patient to see the results and get ready to deliver valuable content, systematically to improve your ROI. There are a lot of other benefits out of which only the important ones are mentioned here.

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Reading Time: 4 minutes

Marketing content is defined as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

We have published a blog on “How content marketing helps to transform your online business”. Now, we are to discuss how content marketing can be leveraged to build a huge audience for your online business. We pick up a few practical insights about content marketing to help out the people around.

Integrate the content team to the marketing team

Quality content which is valuable to the visitors is the primary requirement to build a massive audience. The content team can work out wonders only if they are properly integrated into the marketing team, strategic tram, and technical team to develop a full-fledged and streamlined content for the visitors.

Content marketing aims at providing valuable information for the visitor and giving them the complete control to choose.

Tablets and mobile optimized content first, and desktops second

Mobile responsive website development with UI/UX front end designer previewing wireframe sketch layout design mockup on smartphone screen

As the researches show that the audience all over the world consumes digital data more on phones than on laptops/desktops, it is preferred to design the content primarily for mobiles, and then for desktops. Mobile phones are so intimate to the consumers, so make the maximum gain out of the situation through mobile-optimized content. Medium sized contents do not have much to do with the audience, either go for short and crisp contents or go for long-form content. Executives prefer to read and share long-form content.

Develop repurposable content

Content development is not a one-time requirement, it is a consistent and full-term requirement.

Most of the content marketing teams wrestle with the ideas to come up with unique content each and every time. It is remarkable if you could develop a framework where you can repurpose your content to widen the reachability and ensure the huge impact of your values.

An effective repurposing can give you 5-10 pieces of content for a single idea. Start with a blog, if you get an overwhelming responses, amplify that through repurposing it for a webinar, then social images and much more!

Go where the readers are

Think beyond the traditional way of advertising or your owned channels.

Stay competent and innovative to reach where the audience is. Utilize the third party platforms for exploring similar visitors, but not over-depend or over-optimize for a single one.

Value the feedbacks

Implement Google analytics or other reliable tracking tools to get feedback on what you’ve done. Shape up accordingly for continuous betterment and make your visitors feel delighted and engaged. Indirectly establish an interactive mode of communication to make it more meaningful and informative.

Do not hurry

Take your time and focus to create promising content marketing strategies. Never hurry, as the competition is fierce and outstanding strategies win the hearts and keep you on top of the mind and conversation.

Be bold to take big decisions, analyze them with the data

Develop a distinctive style of doing things. Do not adhere to any template, as there is no scope for a moderate group anymore in the digital world.

Project your USPs and make it clear how you differ from others and can be the best choice for your prospects. Refine each and every move with data-driven solutions.

Content marketing tactics will help you to skyrocket your organic traffic. Apart from these content marketing tactics, you can also develop more targeted landing pages, segmenting the audience, running A/B tests and many more to build up a massive audience. One day if you are asked to work on increasing the audience, practice all these and share which one worked the best for you. Also, enrich the blog with any other relevant pieces of information you can authorize.

Reading Time: 3 minutes

The CRO can make help you grab a higher ROI with your existing investment.

Conversion refers to the process of a visitor completing any of the site goals, including making a purchase, signing up to receive emails, or filling up a form.

Conversion rate Optimization is an organized process focused on transforms Prospects into Customers.

The CRO is gaining rapid popularity as it has proved to increase profits from sales without increasing your advertising spend. Conversion rates have a dynamic behavior which depends on your industry and business model, but regardless, everybody aims for a better conversion rate! By measuring conversion rates, evaluate whether your pages are convincing visitors to take a desirable action. The higher the conversion rates, the better the reachability of your business to prospective customers. There are a variety of goals, and hence the conversion rates, that you can track on your website.

Quantitative analysis is the prerequisite for CRO. You need to gain a clear idea of where, what, and who to optimize. We discuss some important concepts to be considered for Optimizing the conversion rates.

Conversion Testing

It is simply the process of carrying out an AB/Multivariate test to improve the conversion rates without increasing the traffic or advertisement spend.
A well defined CRO program measures, analyses, and optimizes the traffic on a monthly basis.

Customer Value Proposition

“What do I get, if I buy from you?” Be clear and appealing to this core area of concern of your customer. A carefully drafted value proposition can powerfully push the customer down to the bottom of the marketing funnel. Share your USPs and appealing testimonials to compel the decision making.

Create an Urgency

Make your customer feel this is the right time for the purchase. Create a limited time left feeling to make act fast.

Address the customer concerns at the earliest

Be vigilant to be part of the social media conversations, know the customer behavior along with their concerns, and remove them.

Figure out exactly what is needed as there are a plethora of factors that determine whether people convert or not. Putting things straight and clear is imperative for a better understanding of your business. Design and modification of certain pages like the home page and landing page can also increase the possibility of conversions. An attractive and appealing headline; clear, concise, and targeted content, a catchy and clickable CTA, captivating website design, and user-friendly lead capture form lead to a remarkable boost in CRO and site quality.

When to do the conversion rate optimization?

Once the sales and marketing strategies become functional and it consistently attracts visitors progressively, it is the right time to think about CRO to convert those visitors into leads.

Some interesting CRO marketing strategies

Text-based CTAs

Call to action is an integral part of a website. To make it simple include a stand-alone line linked to a landing page, a text-based CTA to facilitate conversions. Go for an innovative location for those CTA rather than being traditionally at the bottom.

A/B test your landing pages

Landing pages are the most important part of your website from a marketing perspective where most of the visitors convert or spend more tie with your brand. A/B test each and every aspect of Landing page like the titles, images, design or form questions to make the most out of it.

Add messages to high converting pages

Add relevant messages to highly converting pages to push the visitors to convert, rather than they leave. Add instant messaging options to settle their issues without a delay.

Reading Time: 2 minutes

Content is no more words alone and is not a one-time requirement anymore!

High-quality, engaging contents have to be published regularly for higher search engine rankings, better online visibility, and greater brand awareness.

Be keen to know more about the tricks and tips for effective writing that includes headline perfection, topic ideas, blogging, and a lot more! Apart from being informative, effective writing for the web is the art of making people feel that you have the best solution for their problem.

Let us discuss some ideas to develop content that convert.

Stick on to hooking topics and find out the writers.

Do thorough research to find out your strengths and transform them into your USP. Present it before the targeted people and convince them that you have the right solutions for their problems.

Accurately identify the pain points of the people and the content you develop should really help them to overcome their problem.

Research well to find out the topics of interest, analyze the competitor content for a better way of presenting. Make use of reliable tools to find out the top contents of the competitor.

Find out what is missing in those articles and present them with better strategies and solutions. Never copy their content, but instead, customize them for your company.

Do extensive keyword research and keep the content keyword rich to ensure the reachability. Adhere to a style of solving the problem, thinking from a customer’s perspective.

Find out a perfect writer who can read your mind and fix upon the rates to avoid confusion during the later stages.

Schedule the contents

Give an opportunity for the writers to suggest ideas for writing contents. Once you are done with fixing the contents, schedule the release or writing by scheduling the topics to a calendar. Work according to the plan based on a step by step by step approval of the content ( topic approval-outline approval-final content approval).

It might not be as easy as it sounds, but gradually you can develop the pace. Developing new content for each and every requirement also seems to be tiresome. Repurposing the content is always a better idea for businesses. But repurposing also demands a schedule to be a promising approach.

Promote and Upgrade the content

Let it be blogs, social media posts, or user manuals, update your content regularly. Share the blog posts or any other content in relevant groups and enhance the possibility of sharing. Improve the traffic by sharing the links in forums and listing the most popular posts on the sidebar. Developing great content will not fulfill the purpose, they have to consistently endure value to the readers.

  • Provide downloading options for relevant content, that the visitor can return to them according to their time frame.
  • Use infographics
  • Provide bullet points to be crisp and help them remember the important steps involved
  • Use Calenders, videos, and exclusive interviews
  • Update the links
  • Add additional words to improve the readability

Associate content release with product release

This can certainly increase the punch, educate the readers regarding the new product, and create demand for that just before the product release.
Ensure you target the right people and grab more sales to increase the revenue.

Creating extraordinarily good content that stands out from the crowd is most important. Follow these tips to come up with consistent quality content that ensures conversion. Combining good content with perfect marketing strategies can only ensure great outcomes.

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