Reading Time: 4 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website is a crucial aspect to consider in developing a business. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing sucess which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a “no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch.

Reading Time: 3 minutes

Education sector in India has lots of opportunities to offer to the population between the age group of 5-24. Our country has the largest network of schools, colleges, and universities in the world. This has all become possible only because of the efforts of the Indian Government and increased internet penetration.

Schools and higher educational institutions know the significance of internet presence and website. They have also understood that the competitiveness of this sector and why they need to apply digital marketing strategies.

They need to tell their educational idea to the parents as well as students so that they can have a maximum number of admissions!

Digital Marketing addresses the following things rightly and in a sophisticated manner:

  • Inform potential prospects about your educational institutions
  • How your institution is different?
  • How it is going to benefit the prospects?
  • How your institute is going to contribute in their bright career?

Let’s find out why schools, colleges, and universities should utilize digital marketing.

Reach your audiences in the budget:

Digital Marketing is a cost-effective way to reach your target audience and attract more prospects. It is necessary to choose a marketing agency that has specialization in marketing educational institutes at a little to no cost.

They can guarantee outstanding results in the form of admissions.

You can avail services like search engine optimization, social media marketing, mobile marketing, and email marketing. All these digital marketing aspects can help you attain desired quickly.

Increased Brand Awareness:

Digital marketing is the best way to popularize your institute name through different social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. These social platforms are buzz place for a greater section of the audience.

Connect with people socially, response their queries and clear their doubts, all these actions will help you enhance your followers and improve your admissions as well.

Track Your Marketing Campaign Performance:

There are several marketing tools that allow you to track your performance and overall effectiveness of your marketing campaign.

A good company will plan a marketing strategy based on analytics report of initial marketing stages. This marketing strategy can also be changed if statistics are not good and the response rate is low.

With digital marketing, you can redirect the focus of the strategy in the education sector.

High Conversion Rate:

Online marketing platforms for education sector receive a high conversion rate. These include SMS and e-mails platforms are some of the forms of digital marketing efforts that receive a greater response rate because you can reach your prospects personally. These are effective ways for educational institutes to easily reach their targeted audience.

Online Presence:

Creating a digital presence is vital for any institution, and the education sector is one of them that need to be present online. People mainly choose online sources to find information about educational institutes.

That is the reason why experts recommend establishing a strong digital presence to make sure that students and parents can find you online and consider your institution while taking career-related decisions.

Promotion through PPC:

Search and display play ads are the most effective ways to promote an educational institution. Paid ad campaigns direct a large section of the online audience towards your site. This is the most appropriate way to drive traffic and generate good leads. Use relevant and top keywords to increase the total number of impressions.

Online Reputation Management:

Maintain your online reputation by promoting quality blogs, garnering testimonials, capturing videos, implementing alumni feedback, and promoting positive campus news to gain the attention of the audience. This fascinates your audience and leads to a quality online reputation.

How Things Are Planned For The Marketing of Educational Institutes?

Most of the institutions in India are using Digital Marketing and its related aspects for engaging more and more students.

They have a support team of digital marketers that follow different approaches and some great strategies to target, i.e. students who are searching for suitable courses and looking for help to know detailed information about the course.

This communication between the marketing team and the students/parents could be directly on the website on different social channels like Facebook, Twitter, and other social platforms. So, the institution must have its setup ready for almost all kinds of communication channels to avoid missing any lead.

One of the most important things that educational institutions need to keep in mind is the fact that most of the internet users are not interested in

“find more or explore your career game”.

They come to any website with a fixed frameset in their mind and expect that related information should be served during the search without much delay. So, digital marketers make sure everything should be there on the page that visitors are looking for. They don’t need to bother themselves to find out the information that they are actually looking for.

Reading Time: 2 minutes

With the wide scope of gaining a globally recognized accreditation, advertising through digital channels (digital marketing) is no more an option, but a necessity for online business platforms.

But, Search engine optimization and online marketing seems to be a confusing concept to grasp. Many of the businesses use digital marketing and SEO interchangeably. Many of the authentic information misleads the reader about the differentiating line of the two concepts.

Is there even a difference between them?

Certainly Yes.

It is important to understand the difference between the two terms and that they are different.

A thorough understanding of digital marketing tactics, as well as planning, management, and optimization of digital marketing platforms, are equally important for a focused plan of action.

  • SEO and digital marketing are fully different, but they work in tandem.
  • SEO is just a single aspect of Digital marketing. Hence, it a challenge to clearly define the differentiating line between the two.

What is the main objective of SEO?

The main objective of SEO is to improve the Search Engine Ranking and ensuring that the site appears more frequently to the visitor. SEO implements a lot of marketing strategies including email marketing, social media marketing, etc. SEO involves different s diftrategies to boost the ranking.

  • keyword research
  • mobile optimization
  • regular posting of valuable content
  • accurate metadata
  • correct Alt tags, etc.

Search Engine Optimization professionally uses common search terms in your written content that your page will rank high when visitors enter those search terms into search engines. All the marketing channels become viable and visible through SEO. To make it clear, imagine you start a shop without a banner or signboard. You might have the best products, but nobody comes to know about it. The banners do the function of optimization.

SEO targets various types of searches like image search, local search, video search, and news search. Implementing an effective SEO strategy will let you position your website in the limelight to be appealingly visible at the most critical points of the buying process. SEO interlace with a lot of aspects of digital marketing and have a very dynamic behavior. Transparency, Technology, and Training can certainly improve your results.

What is the main objective of Digital marketing?

Digital marketing aim for an improved ROI, global brand awareness, and conversions.

It is a wider perspective which also utilizes SEO to achieve its goals. Optimizing a website for search engines does not mean a digital marketing and digital marketing of a website, not all means optimizing it for the search engines. Both are very much interrelated but totally different.

Digital Marketing is an integration of different platforms and marketing through these platforms, like

  • Quality website optimized for conversions
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click
  • Marketing funnel
  • Conversion rate optimization
  • Content marketing
  • Video marketing
  • And a lot more!

Today’s online marketplace is overcrowded and it is certain to employ digital marketing strategies in combination with SEO to gain the expected marketing and sales goals. Seamless integration of SEO and Digital Marketing have revolutionized the approach of an organization to branding, sales, and marketing. Increased use of social media by people all around the globe is the key reason this recently beneficial integration.

  • SEO takes several months to see the results.
  • But Digital marketing give you several options to get results quickly.
  • SEO is beneficial to online marketing in the long run, but not mandatory.

Move forward with a better understanding of the basic concepts in digital marketing for better strategic planning and an improved ROI!

Reading Time: 3 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website design is a crucial aspect to consider in developing a website. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a ”no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch. Good luck!

Reading Time: 4 minutes

Content Marketing is an inbound marketing strategy that supports you to attract, engage, and delight the prospects and customers through the delivery of quality content.

Quality content ensures value to the visitors with an intelligently designed VPA (Value Proposition Area). It is meant to provide accurate, relevant, and helpful information to people at no cost as well as to create brand awareness. The marketing tactic has proved extremely powerful, highly practical, and very useful to create a huge impact and ensure a far better reach and customer engagement.

Over a period of time, people feel disturbed with the cluttered advertisements and hence, adhere to a gentler way of promoting your products and services. Empower your customers with the most valuable information and give them the freedom to choose.

Content marketing is often misunderstood as stuffing a variety of online contents like blogs, social media posts, or articles. But in reality, it is a longterm strategy which utilizes a variety of content to build a stronger relationship with the audience, grab their attention, improve engagement, and brand recall.

Some of the key features of valuable content include,

  • Be straight
  • Follow a storyline
  • Discuss common customer concerns
  • Discuss effective solutions
  • Share the best quality external sources

Let us peep into some of the key benefits of content marketing which will help you to have a fair idea of its role in transforming online businesses.

Pushes conversions and improves SEO

Content marketing is a budget-friendly, long term business strategy that helps to improve conversions as well as Search Engine Rankings. Analytics studies show that companies focusing on content marketing stay 6 times higher than their competitors who do not pay much attention to content marketing. The significant investment of time, money, and resources pay off gradually through a consistent increase in conversion rates and hence the SEO.

Promote without selling

Making the visitor capable enough to handle information and take the right decision is a key feature which differentiates content marketing from traditional marketing. Make the customer keen to hear from you. They are no more interested in your promotion blasts. Apart from your significant values, give the visitors more reasons to pay attention to your business.

Moves the visitors through the marketing funnel

Content marketing increases the chances of revisits to the website which drastically reduces the bounce rates. It also opens the doors to more information about the company for the visitors. Data analytics show that around 53% of the consumers revisit the company website, 50% research on the company’s products and services, and around 40% purchase the products/services.

Content marketing can effectively push visitors to the subsequent stages of a marketing funnel and take action. Include product descriptions, testimonials, explainer videos, and case studies to convince the prospects.

Benefits both business and the consumer

Content marketing is completely beneficial as it mutually benefits the business and the consumer. This will help you to build better trust and great brand awareness. Through effective content marketing strategies implemented, the businesses become more transparent and deliver only high-quality content. It can also transition visitors through the marketing funnel with a greater level of conversions and customer engagement which in turn leads to a better Search Engine Ranking.

Position yourself as an industry expert

It is critical to position yourself as an industry expert to outshine the fierce competition in the market. Quality content helps you to stay authentic and gain an upper hand among the competitors. Consumers are always in search of industry experts to better understand their needs and find out perfect solutions.

Make it shareable

Improve your online visibility and consumer reach through the shareable quality content. Getting your content shared, be it a social media post, or an email or a blog, the visibility and the reach are improved!

Be ready to experience the change in your online business with effective content marketing strategies. Be patient to see the results and get ready to deliver valuable content, systematically to improve your ROI. There are a lot of other benefits out of which only the important ones are mentioned here.

Please share the blog if you find it exciting and informative.

Reading Time: 4 minutes

Marketing content is defined as “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

We have published a blog on “How content marketing helps to transform your online business”. Now, we are to discuss how content marketing can be leveraged to build a huge audience for your online business. We pick up a few practical insights about content marketing to help out the people around.

Integrate the content team to the marketing team

Quality content which is valuable to the visitors is the primary requirement to build a massive audience. The content team can work out wonders only if they are properly integrated into the marketing team, strategic tram, and technical team to develop a full-fledged and streamlined content for the visitors.

Content marketing aims at providing valuable information for the visitor and giving them the complete control to choose.

Tablets and mobile optimized content first, and desktops second

Mobile responsive website development with UI/UX front end designer previewing wireframe sketch layout design mockup on smartphone screen

As the researches show that the audience all over the world consumes digital data more on phones than on laptops/desktops, it is preferred to design the content primarily for mobiles, and then for desktops. Mobile phones are so intimate to the consumers, so make the maximum gain out of the situation through mobile-optimized content. Medium sized contents do not have much to do with the audience, either go for short and crisp contents or go for long-form content. Executives prefer to read and share long-form content.

Develop repurposable content

Content development is not a one-time requirement, it is a consistent and full-term requirement.

Most of the content marketing teams wrestle with the ideas to come up with unique content each and every time. It is remarkable if you could develop a framework where you can repurpose your content to widen the reachability and ensure the huge impact of your values.

An effective repurposing can give you 5-10 pieces of content for a single idea. Start with a blog, if you get an overwhelming responses, amplify that through repurposing it for a webinar, then social images and much more!

Go where the readers are

Think beyond the traditional way of advertising or your owned channels.

Stay competent and innovative to reach where the audience is. Utilize the third party platforms for exploring similar visitors, but not over-depend or over-optimize for a single one.

Value the feedbacks

Implement Google analytics or other reliable tracking tools to get feedback on what you’ve done. Shape up accordingly for continuous betterment and make your visitors feel delighted and engaged. Indirectly establish an interactive mode of communication to make it more meaningful and informative.

Do not hurry

Take your time and focus to create promising content marketing strategies. Never hurry, as the competition is fierce and outstanding strategies win the hearts and keep you on top of the mind and conversation.

Be bold to take big decisions, analyze them with the data

Develop a distinctive style of doing things. Do not adhere to any template, as there is no scope for a moderate group anymore in the digital world.

Project your USPs and make it clear how you differ from others and can be the best choice for your prospects. Refine each and every move with data-driven solutions.

Content marketing tactics will help you to skyrocket your organic traffic. Apart from these content marketing tactics, you can also develop more targeted landing pages, segmenting the audience, running A/B tests and many more to build up a massive audience. One day if you are asked to work on increasing the audience, practice all these and share which one worked the best for you. Also, enrich the blog with any other relevant pieces of information you can authorize.

Reading Time: 3 minutes

The CRO can make help you grab a higher ROI with your existing investment.

Conversion refers to the process of a visitor completing any of the site goals, including making a purchase, signing up to receive emails, or filling up a form.

Conversion rate Optimization is an organized process focused on transforms Prospects into Customers.

The CRO is gaining rapid popularity as it has proved to increase profits from sales without increasing your advertising spend. Conversion rates have a dynamic behavior which depends on your industry and business model, but regardless, everybody aims for a better conversion rate! By measuring conversion rates, evaluate whether your pages are convincing visitors to take a desirable action. The higher the conversion rates, the better the reachability of your business to prospective customers. There are a variety of goals, and hence the conversion rates, that you can track on your website.

Quantitative analysis is the prerequisite for CRO. You need to gain a clear idea of where, what, and who to optimize. We discuss some important concepts to be considered for Optimizing the conversion rates.

Conversion Testing

It is simply the process of carrying out an AB/Multivariate test to improve the conversion rates without increasing the traffic or advertisement spend.
A well defined CRO program measures, analyses, and optimizes the traffic on a monthly basis.

Customer Value Proposition

“What do I get, if I buy from you?” Be clear and appealing to this core area of concern of your customer. A carefully drafted value proposition can powerfully push the customer down to the bottom of the marketing funnel. Share your USPs and appealing testimonials to compel the decision making.

Create an Urgency

Make your customer feel this is the right time for the purchase. Create a limited time left feeling to make act fast.

Address the customer concerns at the earliest

Be vigilant to be part of the social media conversations, know the customer behavior along with their concerns, and remove them.

Figure out exactly what is needed as there are a plethora of factors that determine whether people convert or not. Putting things straight and clear is imperative for a better understanding of your business. Design and modification of certain pages like the home page and landing page can also increase the possibility of conversions. An attractive and appealing headline; clear, concise, and targeted content, a catchy and clickable CTA, captivating website design, and user-friendly lead capture form lead to a remarkable boost in CRO and site quality.

When to do the conversion rate optimization?

Once the sales and marketing strategies become functional and it consistently attracts visitors progressively, it is the right time to think about CRO to convert those visitors into leads.

Some interesting CRO marketing strategies

Text-based CTAs

Call to action is an integral part of a website. To make it simple include a stand-alone line linked to a landing page, a text-based CTA to facilitate conversions. Go for an innovative location for those CTA rather than being traditionally at the bottom.

A/B test your landing pages

Landing pages are the most important part of your website from a marketing perspective where most of the visitors convert or spend more tie with your brand. A/B test each and every aspect of Landing page like the titles, images, design or form questions to make the most out of it.

Add messages to high converting pages

Add relevant messages to highly converting pages to push the visitors to convert, rather than they leave. Add instant messaging options to settle their issues without a delay.

Reading Time: 2 minutes

Content is no more words alone and is not a one-time requirement anymore!

High-quality, engaging contents have to be published regularly for higher search engine rankings, better online visibility, and greater brand awareness.

Be keen to know more about the tricks and tips for effective writing that includes headline perfection, topic ideas, blogging, and a lot more! Apart from being informative, effective writing for the web is the art of making people feel that you have the best solution for their problem.

Let us discuss some ideas to develop content that convert.

Stick on to hooking topics and find out the writers.

Do thorough research to find out your strengths and transform them into your USP. Present it before the targeted people and convince them that you have the right solutions for their problems.

Accurately identify the pain points of the people and the content you develop should really help them to overcome their problem.

Research well to find out the topics of interest, analyze the competitor content for a better way of presenting. Make use of reliable tools to find out the top contents of the competitor.

Find out what is missing in those articles and present them with better strategies and solutions. Never copy their content, but instead, customize them for your company.

Do extensive keyword research and keep the content keyword rich to ensure the reachability. Adhere to a style of solving the problem, thinking from a customer’s perspective.

Find out a perfect writer who can read your mind and fix upon the rates to avoid confusion during the later stages.

Schedule the contents

Give an opportunity for the writers to suggest ideas for writing contents. Once you are done with fixing the contents, schedule the release or writing by scheduling the topics to a calendar. Work according to the plan based on a step by step by step approval of the content ( topic approval-outline approval-final content approval).

It might not be as easy as it sounds, but gradually you can develop the pace. Developing new content for each and every requirement also seems to be tiresome. Repurposing the content is always a better idea for businesses. But repurposing also demands a schedule to be a promising approach.

Promote and Upgrade the content

Let it be blogs, social media posts, or user manuals, update your content regularly. Share the blog posts or any other content in relevant groups and enhance the possibility of sharing. Improve the traffic by sharing the links in forums and listing the most popular posts on the sidebar. Developing great content will not fulfill the purpose, they have to consistently endure value to the readers.

  • Provide downloading options for relevant content, that the visitor can return to them according to their time frame.
  • Use infographics
  • Provide bullet points to be crisp and help them remember the important steps involved
  • Use Calenders, videos, and exclusive interviews
  • Update the links
  • Add additional words to improve the readability

Associate content release with product release

This can certainly increase the punch, educate the readers regarding the new product, and create demand for that just before the product release.
Ensure you target the right people and grab more sales to increase the revenue.

Creating extraordinarily good content that stands out from the crowd is most important. Follow these tips to come up with consistent quality content that ensures conversion. Combining good content with perfect marketing strategies can only ensure great outcomes.

Reading Time: 3 minutes

Video marketing has gained massive acceptance and has become very much affordable these days. Video marketing when professionally implemented has proven to deliver mesmerizing advertising miracles at economical rates.

Be creative to the core and grab millions of views from your ready to convert prospects. Being a visual based mode of advertising, video marketing can enhance sales as they push the prospects to act soon and think less!

Jaw dropping analytics reports prove that YouTube is the second search engine and millions of videos are watched every hour!

Optimize the marketing videos to specific needs and blend them with your inbound marketing strategies to create a big bang.

Integrate videos to social marketing

Most of the visitors prefer listening videos to reading the content.

Potential buyers would love to spend time with informative and appealing videos rather than talking to salespeople. Optimized short videos have proven to create huge impacts with various social media channels like Facebook, Twitter, Instagram, and many more.

Spending significantly on video marketing is trending internationally, upon recognition of the exponential increase in expected outcomes. Be reachable to a wide network of consistent users through integrating videos to social marketing at affordable rates. Blend an entertainment factor with the marketing videos to encourage social shares.

Some effective tips for marketing videos:

  • Make it short
  • Include captions
  • Convey the key messages initially
  • Keep it simple and digestible

Integrate Videos with your Blogs

It is an established fact that visual contents are processed faster by the human brain.

You will certainly miss a wide pool of potential audience on eliminating videos in your business marketing strategies. Everyone is interested to listen to videos than reading and comprehending a blog. Keep your blogs more engaging by blending it with informative, appealing, and entertaining videos. Incorporating relevant images with a gist of your blog content is also a great idea to stay on top of the minds.

Develop interesting blogs and complement them with optimized, short, and appealing videos. Include videos on,

  • Your products and services
  • Company culture
  • Client testimonials
  • Interviews
  • Webinars, and a lot more!

Mobile Videos

According to the very quoted report from Cisco “by 2019, consumer internet video traffic will be 80% of all internet traffic across the world.” Video marketing has revolutionized the way a business reach and connects with its potential customers. Video has expanded to all possible formats like live videos, recorded videos, temporary videos, etc.

Thus, they gradually evolve to take up a greater part of marketing and will be a core format for mobile users. With the invent of technology, it has become much easier to create and distribute videos without a big video production house.

Videos have endless possibilities as a training tool as well (think about the advantages of a recorded video when compared to attending a live session). Make the most out of it to create the best impact on your products and services. Analytics show that mobile video consumption reaches 100% every year. As smartphone users are growing, video audience also gets bigger day by day.

Google likes Videos

Videos make visitors spend more time on your website. So, videos ensure customer engagement and convey search engine that the website has quality content.

Enhance the possibilities of higher Google rankings when you embed videos to your website.

It is highly important to optimize videos with keywords and SEO for the best outcomes. Place your keywords in the video titles and descriptions. Make sure your videos have some good values to the customer, be it educational, or entertaining.

Video marketing can explain anything, break the boundaries of the most common communication gap, and can engage even the lazy buyers. Most of the product based websites embed explainer videos on their home page. Animation videos can give life to concepts and make your ideas crystal clear. Sick on to an impressive storyline to build trust and experience the improvement conversions, sales, and ROI! Out of the many concepts, we have discussed a few to help you strengthen your inbound marketing strategies.

Reading Time: 2 minutes

Social media marketing is a fundmental tool to achieve the business goals through well optimized strategies. Utilize the opportunity for regular direct interaction with the customers who come across your brand consistently through social media channels. It is a powerful tool to directly reach the prospects and customers and to drive leads and sales.

There are no short-cut templates for a successful social media marketing strategy. Deeply understand your business, its nature, the target audience, and your USP to finalize the promising social media marketing strategies.

Develop a plan

Before jumping into action, be ready with a plan. Be focused to reach your business goals rather than wasting time wandering around the bush. Sit together with your team and be clear about the following concerns before developing social media marketing campaigns.

  • Who is your target audience?
  • What are your social media marketing goals?
  • Your business type?
  • What is the message you want to convey?
  • What are your Unique Selling Points?

Social Media Marketing goals

Discover the variety of marketing goals that social media marketing support.

  • Raising brand awareness
  • Improving website traffic
  • Better conversion rate
  • Creating a brand identity
  • Improve interaction and communication with potential customers

Understanding the target audience

Once enough research is done and you’ve concluded with the marketing goals and your strengths (converted to USP), it’s the right time to thoroughly understand the target audience and showcase your strengths! Begin by sharing relevant and optimized content along with eye-catching images. Be vigilant to pick up which of your contents are being shared in social media for streamlining the social media campaign.

Trust Building

Ensure that you speak believable stories and always stay genuine. Once you have established an enviable network, post the stats like,

  • Number of likes
  • Social media shares
  • Number of followers from different social media channels

All these can build trust in your brand, and plays a critical role in decision making and converting the leads to brand advocates.

Some Useful Tips

  • Be informative
  • Post regularly
  • Include images and videos
  • Be consistent across various social media platforms
  • Utilize the possibilities of content marketing
  • Share outside links, if you’re sure about its acceptability
  • You may get some return links as well
  • Watch the competitors
  • Track the data (Analytics)
  • Social media crisis management skills

How to choose the right marketing platform?

Even though Facebook has a huge acceptance, it doesn’t mean that it serves as the most effective tool for every business. It has to be chosen as per every platform’s specific user base and environment. As the ambiance varies from platform to platform, customize the marketing strategies individually if you plan for a multi-channel approach.

Professional marketing agencies are excellent in developing strategies based on the nature of your business, help you find out your strengths, turn them into USP, and project them consistently in various social media channels as per the marketing goals to achieve the pre-planned goals.

Reading Time: 2 minutes

Marketing is an investment, It’s an investment in people and time and money that must be nurtured and worked at in order to be optimized.

Being more appealing, younger, sleeker, and much-targeted way of marketing, Digital Marketing has turned out to be an imperative requirement for the better reachability and developing a potential client base for any online business platform.

But investing with the right agency can only ascertain the results.

Today, most of the businesses stay perplexed before the overcrowded market to pick the right Digital Marketing Agency that suits your business. Let us discuss some top tips to consider before tying up with a Digital Marketing Agency.

Define the marketing needs and expectations

Be clear about your Unique selling proposition, marketing needs and expectations to avoid catastrophes. Deeply understand the type of digital marketing services you require before selecting the marketing agency. Discuss and finalize matters like, are you in need of,

  • Brand awareness
  • Better reachability
  • Increase sales
  • Website Design
  • SEO
  • Email marketing
  • What is your budget?
  • Time and resource pool
  • Or any other relevant services

Understand their process

  • Gain a deep understanding of the working process of the digital marketing agency
  • Does their work culture match with that of yours?
  • Try to figure out how they can help you to highlight your uniqueness to stay in the limelight
  • Analyze their websites, blogs, and social media promotions to understand the professionalism
  • Creativity and industry experience equally matters
  • Capability to implement customized digital marketing strategies
  • Their qualifications
  • Experience and expertise in your area of digital marketing requirements

What do they promise?

Gain an accurate understanding of the way of communication of the digital marketing agency to justify their monthly charges like KPI- Key Performance Indicators. Also, look into some of the most important success metrics in digital marketing like,

  • Boost in traffic
  • Retention time
  • Bounce rate
  • Click through rate
  • Social Interactions,
  • And a lot more!

The more the critical success metrics they offer, the more transparent is the company. A good digital marketing agency should not promise the “bottom of the funnel” results as there a lot of important factors which influences the same.

Can you integrate them into your team?

Digital marketing agencies cannot stand alone and boost your business. Ensure the nature of working of the agency well suits with yours for complete integration and perfect results.

If you focus on local business, do not opt for a digital marketing agency specialized in global recognition. Improper integration can lead to confusing outcomes.

LinkedIn Profile

Share your accurate requirements and expectations in LinkedIn and consider LinkedIn recommendations.

Be ready to wait

Digital marketing cannot do wonders to roll in the results. It can be a strategic partnership and a long term relationship towards a better future. A really good digital marketing agency can help you in your hard times and make you follow a steady output graph. Do not hurry, and ready to understand the mutual rapport you develop as you move forward!

These are some of the stunning points to be considered before finalizing your digital marketing agency. Feel like there are more relevant points? Please share it in the comment box to enrich the blog.

Reading Time: 3 minutes

A powerful converting marketing funnel delivers whatever you need in an online business. Be it an increased conversion rate, enhanced ROI, or brand awareness. Ultimately, the marketing funnels turn your website visitors into paying customers. Experience the massive sales and experience the funnel working!

What exactly is a marketing funnel?

A funnel describes the sequential steps a prospective customer takes to become a paying customer. Technically, a marketing funnel is made up of different stages from the awareness stage to lead generation. A powerful marketing funnel pushes the maximum number of prospects to the following stages. It is the multistep process that progressively nurture people to make them ready for purchase.

Awareness Stage

The topmost part of the funnel is all about increasing brand awareness. The visibility of your online business is enhanced to make more people aware of your brand. Make the most out of this stage to showcase your authority in the industry. Introduce your business to a wide range of potential customers.

To make it clear, it may be like someone reading your blog, watching YouTube videos, clicking on your ad, or being involved in an interactive strategy like a quiz.

Facebook ads is one method to hit the right people during the awareness stage. There are features like Lookalike audience to explore users similar to your present audience. SEO can help you a lot to gain better ranks in SERPs and thus to improve the online visibility of your business.
The pain points of the customers are accurately identified to initiate a successful customer journey.

Interest Stage

Once awareness is generated, only interested people move to the second stage.

Here, you need to develop an interest and keep them engaged. Put efforts to create interest among people to know more about what you do and what you offer.

Try to extract a piece of contact information which may be later used to nurture your customer relations. In the middle part of the funnel, give them the accessibility to a free piece of interesting content upon submitting their email address or filling up a form. From an awareness stage, the likely visitors are pushed to the interest stage, say they are taken to a landing page with a request to sign up. You can also analyze how many people are really interested in what you offer. Improve the corresponding stages as per the result.

If you have a lot of visitors at the awareness stage and very few in the interest stage, the demand for tweaking the landing pages are well understood.

Evaluation stage

Here, put in the best efforts to convince them you are the best among the possible alternatives.

Present your product in a compelling manner to make them vulnerable to take action. Autorespond with the most appealing and best quality content, straight into the inbox of your potential prospects. Project your credibility, accountability, and real-time proofs to build trust and make them feel you are the best. Blend it with your values and USP for the best impact.

The persuasion triggering pattern of presentation is a better option to keep your prospects actionable towards business.

Purchase Decision

The concluding stage involves pulling the trigger. Showcase positive testimonials to push the customer towards action. Present case studies with different customer profiles to convince a prospect that you suit him the best.

Post-purchase behavior

It is highly important to make a satisfied customer leave a positive review or a product recommendation. Sharing post-purchase experiences can play a critical role in the purchase decision process.

An effective marketing funnel helps you pick out the core reasons for a weak performance, ranging from technical errors to the gap between your ad and landing page, or something else. Each of these can increase your bounce rate, which lowers the conversion rate. Fixing up these identified leaks can help you go a long way in no time!

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