29 Eye-opening stats showing the Importance of Local SEO

Local SEO
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Local SEO is the most important facet of digital marketing that serves to promote your business visibility on location-based searches. It is imperative to the local businesses especially for those who have physical stores or provide a particular service in a particular locality. Through local SEO, you can make your business, its products or services reachable to the people who are searching for it at that locality.”

Here I’ve listed 29 statistics from real data that support the significance and need of local SEO for businesses. Let’s discuss them and find out what your customers love to do and not to while searching for any service or product locally.


Voice search currently accounts for 10% of total searches.

Local Voice Searches currently accounts for 10%! Voice search radically improves user and by the year 2020, most of the online searches will be made through voice search. Make sure your customers should find you through this search method on Google. For this, get your business listed on the Google (especially local businesses).


72% of consumers who perform a local search visit a store within 5 miles of their current location

Consumers who search for local business generally prefer nearby stores or business places. 72% of them prefer visiting a store which is within 5 miles of their current location.


61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searchers contact nearby businesses and prefer going to their physical shops or stores, if they have mobile friendly website.


88% of consumers trust online reviews as much as they trust personal recommendations.

More than 88% of consumers first check online reviews of a particular business before they contact them. They trust online ratings and reviews more than personal recommendations.


86% of people look up the location of a business on Google Maps.

Make sure your business location is listed on Google Maps because 86% of people check your exact location on Google Maps, checkout the distance and direction to reach you through maps.


78% of location-based mobile searches result in an offline purchase.

Those consumers who search through location based mobile searches perform offline search by personally visiting your store or shop. The percentage of such consumers is more than 78%.


18% of location-based mobile searches result in a sale within one day.

18% of location based mobile searches result in a sale within 1 day. Visitors who visit your website and are local residents are expected to act instantly and decide their purchase within a day.


46% of all Google searches are looking for local information.

Most of the Google searches are performed for local business. These searches are performed by more than 46% of people who search for local information on the Google.


97% of people learn more about a local company online than anywhere else.

People get to know more about local businesses through online searches. 97% of people learn more about any local company through its website than anywhere else.


88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

People who search for local businesses through their mobile devices, 88% of them either call or visit the searched business within 24 hours.


61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. Your website should be responsive and adaptive to different mobile devices and their respective platforms so that customer can easily access and move towards conversion.


By 2021, mobile devices will influence more than $1.4 trillion in local sales.

Experts believe that mobile devices will definitely make major contribution in local sales in future. They expect that mobile phones will influence more than $1.4 trillion local sales by 2021.


18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.

18% of local Smartphone searches for local businesses are directed towards purchase within one day, whereas only 7% of non local searches through smartphones led to a sale.


78% of location-based mobile searches result in an offline purchase.

78% of location based mobile searches result in an offline purchase. This is due to business information & contact details shared on the web. People prefer visiting store or shop personally & perform offline purchase.


Near me or close by type searches grew by more than 900% over two years.

Searches using keywords “Near me” or “Close by” has been seen a growth of more than 900% over 2 years. This shows the significance of local SEO.


72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.

72% of computer or tablet users & 67% of smartphone users want to see ads that are customized to their city or zip code. They want local ads to be displayed only.


By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.

Location based coupons can lead to 9916% increase in revenue through mobile phone. You can distribute or award your customers location based coupons that they can use to perform purchase through their mobile phones which could lead to increased income.


Local searches result in purchases 28% of the time.

28% of the local searches ends in purchases.


Search result information will send 70% of consumers to a physical store.

It is important that you must share complete information about your business on search engines like contact information, address and listing on Google map so that your potential customers can reach your physical store without any difficulty. It has been found that 70% consumers are send to a physical store after they check your business information on the web.


92% of searchers will pick businesses on the first page of local search results.

92% of search engine users prefer businesses that rank on the first page of the local search results. Therefore, never underestimate local SEO and perform it rightly so that you cannot miss any of your visitors who could convert into customer.


4 in 5 consumers use search engines to find local information.

4 in 5 consumer use search engines to find any local information. You must list your business on all search engines and make sure it ranks well on all of them.


Searches using keywords “open” or “now” or ” near me” has been seen a growth of 200% .


46% of all searches on Google are local.

46% of searches for a product or service on google is with local intend.


56% of consumers shop equally online & offline.

56% of customers do their purchase online and offline(equally) .


Online advertising will be 70% larger than TV advertising by 2020.

By the year 2020, online advertising will exceed TV advertising by 70%


Position 1 of local search rankings get 24.46% of all clicks.


Position 2 of local search rankings get 13.38% of all clicks.


Position 3 of local search rankings get 10.12% of all clicks.

Local listings after the 6th ranking position each get less than 2% of the clicks.

Business on position 1 of local search rankings gets 24.46% of all clicks. Position 2 gets 13.38% clicks and Position 3 gets 10.12% clicks. Each local listing that comes after 6th ranking position gets less than 2% of clicks.


97% of consumers use internet when researching local products/services

To do research on a local product or service, 97% of consumers use help of internet.


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