Reading Time: 3 minutes

SEO stands for search engine optimization. The goal of SEO is to get your website to rank higher in search engine results pages (SERPs) for relevant keywords, so that more people can find your website. An SEO expert can help you to craft a perfectly working SEO strategy.

In this blog we will discuss about types of SEO, who is an SEO expert, roles & responsibilities of SEO expert and who is the best SEO expert in Kerala.

Types of SEO

There are two main types of SEO:

  • On-page SEO: This is the process of optimizing the content and structure of your website to make it more search engine friendly. This includes things like using relevant keywords throughout your website, optimizing your website’s title tags and meta descriptions, and making sure your website is mobile-friendly.
  • Off-page SEO: This is the process of building backlinks to your website from other websites. Backlinks are like votes of confidence from other websites, and they can help to improve your website’s ranking in search results.

Who is an SEO expert?

An SEO expert, sometimes called an SEO specialist, is someone who possesses extensive knowledge and skills in optimizing websites and content for higher search engine ranking. They essentially act as digital translators, bridging the gap between your website and what search engines are looking for. 

Get High Quality Leads with SEO Daily

Know how SEO can help your business grow?

Get High Quality Leads with SEO Daily

Roles & responsibilities of SEO expert

a. Understanding the goal

The first and foremost role of an SEO consultant is to understand the nature of a business and identify the ultimate goal. Because every business is different from others, it is important to understand what is the actual requirement, whether it is to get more traffic to the website, more qualified leads, more store visits etc.

b. Map marketing gap

It is necessary to understand where the business is lagging and on the basis of that research a professional SEO consultant works.

c. Does a competitor analysis

Competitors are the best teachers, studying them you can get to know about the latest trend in your industry. That’s why an SEO consultant monitors competitor strategies and adapts his own accordingly.

d. Find impactful keywords for a business

After all this next comes Identifying the most relevant and profitable keywords for your target audience and business goals.This step is very crucial because there are many keywords related to your business but an SEO expert search only those keywords which are most likely to be searched by your target audience.

e. Create and implement SEO strategies

After understanding the marketing gap competitor analysis, keyword research next comes the implementation of SEO strategy. SEO strategy comprises of some other sub activities like –

  1. Link building
  2. Off page SEO
  3. On page SEO
  4. Technical SEO

f. Content creation

Content marketing is an integral part of SEO strategy. Thus an SEO expert creates high quality, relevant and informative content keeping in mind the behavior of your target audience.

g. Analytics & reporting

Last but not the least the SEO expert keeps an eye on performance of all the activities & optimize the strategies accordingly.

Who is the best SEO expert in Kerala?

Anish Vijayan is the best SEO expert in Kerala. With a remarkable 16 years of experience in the field of SEO and digital marketing, Anish Vijayan serves as the CEO and founder of Graffiti9 digital marketing agency. Graffiti9 is the top rated SEO company in Kerala. 

As a seasoned professional, Anish Vijayan  is dedicated to assisting business owners in Kerala, New Delhi, Hyderabad,UAE etc.He employs a range of advanced digital marketing strategies to help businesses achieve their goals. Anish’s expertise extends to working with both national and international clients, further enhancing his global perspective on digital marketing.

Anish Vijayan wears many hats within the digital marketing world, excelling in various roles such as:

  • Digital marketing consultant
  • Digital marketing strategist
  • Paid ads expert
  • Head of content marketing
  • Lead generation specialist
  • Social media marketing expert

With a career dedicated to elevating businesses through digital marketing, Anish Vijayan continues to be a driving force in the industry, helping businesses thrive in the digital age.

Reduce lead closing time with SEO

Book a free consultation!