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A considerable volume of educational institutions is of the viewpoint that a website is not that important in terms of marketing. A website is just for the mere having a website for the institution. They believe that prospects are not going to visit their website and hence would not be a fruitful investment for generating potential leads. Only marketing the institution in social media is sufficient along with other offline ads. Considering the statistics of website importance, all of these facts are incorrect. Statistics clearly show that the importance of a website for business irrespective of their type is almost a mandate in recent times

A website for an educational institution is like its face. So, without a website, it is like a person with a covered face. It is the website that helps in unveiling the educational institutions in front of all the prospects. This gives a clear indication of the importance of educational websites. Here we will discuss about the importance of website for your educational institute. Does it seem interesting?

Then let’s jump in to find out what a website can do to educational institutions. 

1. The Ultimate Destination for All Marketing Efforts

Without a functional website, the chances of conversion are quite low

why website is important for schools/colleges

The website happens to be the ultimate destination of all the marketing efforts for educational institutions. Irrespective of the fact whether you have opted for offline advertisements in newspapers, hoardings, etc., or online promotion such as pay per click marketing, SEO, social media marketing, influencer marketing, etc. the people would certainly check the website for validation. It is precisely the situation where the importance of a website lies since it is the key to all marketing efforts.

2. Website is the First Touch Point

A high-quality and functional website has increased the chances of conversion.


Why website is necessary?

For an educational institution, the website is undoubtedly the first point of contact for the students or their parents. They tend to do research online to more about the institution. Therefore, it is the website where the first impression is created and it is to be kept in mind that the first impression is the best impression. Several educational institution owners believe that there is no difference between a low-quality and high-quality website. But the fact is that a low-quality website creates a negative impression and a premium quality website wins at that very moment.

3. Major Source of Brand Awareness

A website is always one of the major sources of brand awareness.

Brand awareness

If you want your educational institution to reach the masses and make them aware of your institution, having a fully functional website is of immense importance. In addition to this, the website is a mode of brand promotion that functions round the clock even at the time when the institution is not functioning during holidays. Thus, the importance of educational websites cannot be ignored at any cost. 

4. Excellent Tool to Build Trust

A good website always helps to increase brand trust.

increase brand trust

The website acts as a vital tool to enhance the trustworthiness of the brand to a significant extent. Whenever a student or parent comes to know about an educational institution, they tend to check their website on the internet. Now, if they find the website, it readily increases their trust. A good website helps increase brand trust.

5. Acts as the Virtual Student Counselor

The website of a college or school acts as the virtual student counselor that motivates both students as well as their parents to communicate further.

websites act as counselor

For example, they can initiate a chat regarding fees inquiry, subscribe to a newsletter or email. In this way, the lead generation process begins with the help of a website. As the owner of an educational institution, you can build a great brand image by providing the users with a seamless website experience. On the website, all features, as well as highlights of the institution, can be added in an attractive way to provide all necessary information to students and their parents. It is precisely where the importance of a college website or a school website lies.

6. Helps in Online Conversion of Prospects

An impressive and informational website helps in online conversation of prospects.

online conversion

A well-crafted website is immensely helpful in keeping the visitors engaged for a longer period of time where they wish to know more about the institution. If the website is able to meet the expectation of the students or parents, it results in online conversion of the prospects and compels them to visit the institution physically.

7. A Perfect Showcase of Culture and Qualities

The educational institution’s website is undoubtedly one of the best places to showcase their culture and qualities.

website provide detailed information

The website is able to provide detailed information to the visitors, thereby answering all their questions in the best possible manner. Once the students or parents are convinced, they would certainly make a visit to the institution. It indicates that the importance of a school website or college website cannot be neglected at any cost.

8. Virtual Visit to the Campus

We can use our website to create a virtual campus experience for potential prospects

importance of website

A website is undoubtedly a great way to enable students or parents to virtually visit the institute’s campus. You need to build a website where the institute’s virtual tour can be given to the visitors. Touring the campus virtually instills more confidence among students and parents, thereby enhancing the chances of admission.

9. Getting Continuous Leads

A quality website helps to get more visitors from Google and continuous leads.

lead generation

When you have a good and functional website for your educational institution, it provides you with continuous leads. A high-quality website is bound to get more visitors from search engines through search engine optimization, and social media, thereby helping to maintain a continuous flow of leads.

10. Proper Measurement of ROI

You can track the ROI of all your marketing efforts by measuring the website visiting channels in google analytics and get a clear idea about the effectiveness of your marketing efforts.

measure ROI

With the help of a website, it becomes quite easy to track the ROI of all the marketing efforts that you make. You can easily measure the website visiting channels in Google Analytics to get a clear picture of the effectiveness of the marketing efforts. In addition to this, you can also use on-page targeting options like website quiz to ask a few questions to the visitors, how they came to know about the institution, and so on. All these would help you get a complete idea about the effectiveness of marketing, thereby indicating the importance of educational websites.

After reading through, the importance of having a school website or college website cannot be ignored at any cost. Thus, it would be a great idea to get in touch with a professional service provider and build a classy website for the educational institution to get more admissions.

11. How Graffiti 9 Helps Educational Institutions Build a Premium Website?

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Graffiti 9 is a trusted name in providing top-notch digital marketing solutions to businesses, especially to the education industry. We have several years of experience and expertise in helping educational institutions by providing them with a complete package of digital marketing solutions along with developing a functional online presence. With our vast experience in this field, we assure every educational institution to help them create a fantastic website that not only showcases the institution to the audience but also generates potential leads. Get in touch with our team soon to get desirable results sooner for your educational institution.