Are you planning to do digital marketing or currently doing digital marketing, especially for your educational institution? Then this blog is especially for you.
If you are thinking digital marketing is just posting on social media like Facebook and Instagram etc. Then I would say that it’s just a simple misconception. Successful digital marketing requires skills, training, and expertise.
As schools rapidly moved to online learning due to covid scenarios. Education companies, teachers, students, parents, everyone spends most of their time online. Here arises the necessity of digital marketing.
So do you know, what are the benefits of Digital marketing?
Then let’s quickly see what the benefits are:
ROI is a measurement of profits or losses that you generate on your digital marketing campaigns, based on the amount of money you have invested. The emergence of the digital market helps to increase the overall ROI of the business. With digital marketing, we can successfully convert the target audience and students to take admission, thereby increasing the ROI.
Note: Compared to traditional marketing, digital marketing is cost-effective and also generates real-time sales and profit for your institution.
You can continually evaluate how your admission and marketing campaign work. Measuring the ROI from your campaigns helps you re-work strategies and put the resources in the right direction. With the help of pay-per-click ads and other tools, we can reduce unnecessary costs, thereby making it highly cost-effective.
Note: Compared to traditional marketing, digital marketing is more cost-effective and saves unnecessary or additional expenses; therefore, budget-friendly too.
3.Affordable than Traditional Marketing
Compared to traditional marketing, it has a lower cost. We can also set a budget limit for each marketing/admission campaign. We can also prevent money wastage with pay per click ads. Hence it also helps for more conversions at lesser costs. A properly planned and well-targeted digital marketing campaign can reach the right parents/students at the right time at a much lower cost.
Hence, digital marketing is cost-effective and controllable compared to traditional marketing, which acts as a massive blessing for small business owners.
4. Target the Right parents and students
In the case of ‘targeted audience’, you need to create a graphic design that suits a specific demographic. Or else you will not be able to spark their interest. Digital marketing allows you to target a specific audience. We can also keep track of the student’s/parents online activities and demographic information. Once a visitor clicks on your display ad, on social media or search engine, we can target that visitor with subsequent and related ads. Web pages have cookies that track the user’s behavior on the page. Companies or digital marketers analyze data and devise the right strategies for different types of audiences. If the content a visitor receives is based on their interests, it makes positive reinforcement and hence shopping easier and more satisfying. These advanced technologies and marketing methods only come with digital marketing which helps us to target our customers compared to traditional marketing.
5.Personalise your Marketing
If your customer database is linked to your website, whenever someone visits the site, you can send them targeted offers and ads. Through digital marketing tools like remarketing and email marketing etc… We can personalize the customer experience and hence improve the effectiveness of marketing. The more they buy from you, the more you can refine the customer profile and experience and also market effectively to them. Compared to traditional marketing here we can customize our marketing approach.
6. Creating brand awareness
Digital marketing is one of the best ways to create brand awareness within a small interval of time. It has been seen that the educational institutes which engaged in social media marketing services & strategies got more leads, also attracted a large amount of audience, and improved brand awareness among the people. Branding has become an important aspect to attract students/parents to your institution. It helps parents and students to solve their queries via platforms like Facebook and Instagram, Linked In, etc. They help to enhance followers and conversion rates/admission rates. Digital marketing your website or social media platform generates brand awareness, enrollment, or audience expansion. In short online marketing will help spread your branding more extensively and increase online visibility compared to traditional marketing.
7. Increase Brand Credibility
The quickest way to gain credibility and sustainably would be the internet. Studies show that digitally active schools/colleges usually have the most credibility. With the help of useful and interesting content a company can gain the trust of its customers, and also of industry experts. A company can also address customers’ doubts, clarify important concepts. According to HubSpot, a company’s blog generates 67% more leads and takes five-to-seven impressions for people to remember a brand. How can you know that your brand has gained credibility? The easiest thing to do is look for its rank in the organic search engine results pages (SERPs). Digital marketing is the easiest way to increase brand credibility compared to traditional marketing.
8. Engage the students/parents at the Decision Stage
Digital marketing enables you to resolve all their questions and objections and influence their final decision. No matter which channel the consumer discovers you whether it’s Google search, Facebook Ads, display advertisements, Instagram, etc., You can engage with the students/parents more easily and influence them to take the admission. You can also target your audience with content and offers based on the stage they’re at the journey. Eg: email marketing can be used to nurture a lead until they’re ready to take admission. Compared to traditional marketing digital marketing is more engaging and involves a more efficient and fast call to action.
9.Generate Consistent Leads for your institution
Creating your “sales funnel” is the main purpose of marketing. A sales funnel is a system for generating consistent leads and sales from traffic. Simply turning traffic into brand enthusiasts. It can also help improve the customer journey. An online sales funnel is specifically designed to consistently generate leads to your institution. Your school/college can maintain consistent leads with the help of digital marketing which is a benefit over traditional marketing.
10. Trackable and Modifiable
You can know the audience your ads have reached. Every marketing campaign is trackable and modifiable. Different tools such as analytics tools help to monitor all marketing and admission campaigns. We can also set objectives and modify the campaigns if they’re not favorable. Hence cuts the losses and saves money for other outperforming marketing campaigns. This is extremely beneficial for off-season months in the education industry. In comparison to traditional marketing, in digital marketing, we can take advantage of the “retargeting” feature at the time of enrollment season to boost marketing. And send the services to those who have shown interest-based in engagement activities.
11. Easy performance tracking
One of the key features of digital marketing is performance tracking. You can track the progress of the marketing/admission campaign. It is very accurate and easy to understand. Compared to traditional marketing in digital marketing one can see the audience who have seen the ad, the number of ad clicks, and so on. Digital advertising makes it easy since every interaction is tracked. Also, know how many people are viewing the ad and what actions they take. Most online advertising platforms have options to refine your ad targeting, copy, and design based on the performance.
12. Higher Conversion Rates
Conversion is another important factor where digital marketing is way ahead of offline campaigns. The main reason is that it is easy to check out the services and products on websites and social media networks. SMS and emails receive a very high response rate as educational institutes can reach their targeted audience more effectively. Compared to traditional marketing, digital marketing is feasible for educational institutions to connect with potential students and parents, hence helps in higher conversion rates.
13.Compete with Large institutions
Digital marketing is beneficial for less popular educational systems such as home school organizations, private tutoring centers, or even freelance teachers. This allows them to be on the same level playing field with other higher education systems. Digital marketing makes it possible for small educational institutions to compete with big institutions at a lower and affordable rate which is not possible in traditional marketing.
14.Know About Your Competitor institution’s
Digital marketing helps you to assess the strengths and weaknesses of current and potential competitors. This helps to find both offensive and defensive strategies to identify opportunities and threats. A good way to get started is to explore the general overview of your competitors’ digital strategy, their traffic, the most popular locations Digital marketing also offers you the opportunity to know about your competitor’s strategies and analyze them and move accordingly compared to traditional marketing.
15.Get Prepared for the “Internet of Things”
The Internet of Things (IoT) is a network of physical devices like laptops, smartphones, home appliances, vehicles, etc. connected and to you through the Internet.
This can drastically improve the effectiveness of marketing/admission campaigns. And to establish a real-time interaction with the student/parent community. It can also generate so much data like customers’ needs, behavior, desires, etc. that can help to create even more contextually relevant ads and target students and parents individually. Also helps digital marketers to exactly identify customer’s needs and customize accordingly. Creating personalized admission campaigns. Compared to traditional marketing here, you can bombard customers with personal ads and promotional messages based on their individual preferences.
16.Ensure Online Business Survival
Digital marketing plays an important role in the survival of the business online as well as to be effective. The only way for your business to survive online is to have enough presence in the web sphere. Even if you have a school/college website, it won’t be able to survive without digital marketing. Compared to traditional marketing here, making use of digital marketing strategies we attract more traffic and also deliver results by targeting the right kinds of people who want to take admission. In turn, this will lead to the survival of your business online.
Things need to understand before or while doing digital marketing for your institution. (those who plan to do or currently doing)
1. Need skills and training
1. Need skill, training, and expertise to get the best results from the competition, doing basic things will not help them. You will need to ensure that your staff has the right knowledge and expertise to carry out digital marketing with success. In digital marketing tools, platforms, and trends change rapidly and it’s very important that you keep up-to-date. People often think that digital marketing is very simple and does not require any expertise and it’s just posting on social media.
2. Need strong strategies and tactics
A digital marketing strategy is a plan that helps your business achieve its target. For good results, we need strong strategies and tactics. Simply posting on Facebook and other social media channels for reach and impressions, etc, will not meet business goals. Only when tactics are used together, they create a holistic approach to get your business more leads. A strong online marketing strategy will help you build a solid digital marketing framework and also boost your business. Ultimately digital marketing strategy needs to have clear and Smart Insights
3. Not a one-man army
A single person is not enough for generating great results and beating the competition
Many companies looking for web marketing aren’t sure whether to hire an individual or a company. One reason you would want more than a one-person web marketing team is because web marketing often requires skillsets that oppose each other. People often think that a single person is enough to do all the digital marketing which is the biggest misconception.
4. Dependability on technology
As digital marketing is dependent on technology that is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. Artificial intelligence is helping companies gather more insight into the audience and by offering recommendation engines, predictive search, Chatbots, etc. The use of these technologies and tools are helping companies offer a better experience to their users and also market themselves better. DMs depending on many tools and technology on SEO, social, content marketing, etc. need experience and investment to get the best result on time. People often misunderstand the working of digital marketing and also can be unaware of the latest technologies and updates in the field.
5. constantly evolving environment
Updations on each day, need to get updated. Like every other industry, digital marketing also continues to evolve with the invention of new technologies. It’s necessary to keep up with developments to stay in touch with your audience, but also to understand the history of the field to fully appreciate modern-day techniques and strategies. Many people think that digital marketing is always the same and not much change in anything, which is very wrong.
6. Time-consuming/ Not a magic wand
1. Depending on data measurement and improving, so need time (best 90days) You need to stick with a digital marketing strategy for about six to twelve months before you start to see meaningful results. Many people expect digital marketing to give overnight results but they should understand the fact that it takes at least 90 days to show reasonable results.
You should also know the fact thatyour competitors are also doing it, and you are competing against big or small digital marketing agencies or teams. So keep that in mind and take the necessary steps to beat them.
8. Complaints and feedback
Reaching more prospects means more questions and more comments which can be positive or negative, suggestions, etc…Brands need to monitor all this for their Public Relations(PR).
9. Security and privacy issue
You need to understand the GDPR rules and updations, not understanding or following these will lead to legal complications. People think digital marketing is simple and there are no such things as legal complications involved in this.
Are you planning to do Digital Marketing for your institution, then we can help you. Boost Your Digital Marketing with Graffiti9. Contact us now – firstname.lastname@example.org