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The CRO can make help you grab a higher ROI with your existing investment.

Conversion refers to the process of a visitor completing any of the site goals, including making a purchase, signing up to receive emails, or filling up a form.

Conversion rate Optimization is an organized process focused on transforms Prospects into Customers.

The CRO is gaining rapid popularity as it has proved to increase profits from sales without increasing your advertising spend. Conversion rates have a dynamic behavior which depends on your industry and business model, but regardless, everybody aims for a better conversion rate! By measuring conversion rates, evaluate whether your pages are convincing visitors to take a desirable action. The higher the conversion rates, the better the reachability of your business to prospective customers. There are a variety of goals, and hence the conversion rates, that you can track on your website.

Quantitative analysis is the prerequisite for CRO. You need to gain a clear idea of where, what, and who to optimize. We discuss some important concepts to be considered for Optimizing the conversion rates.

Conversion Testing

It is simply the process of carrying out an AB/Multivariate test to improve the conversion rates without increasing the traffic or advertisement spend.
A well defined CRO program measures, analyses, and optimizes the traffic on a monthly basis.

Customer Value Proposition

“What do I get, if I buy from you?” Be clear and appealing to this core area of concern of your customer. A carefully drafted value proposition can powerfully push the customer down to the bottom of the marketing funnel. Share your USPs and appealing testimonials to compel the decision making.

Create an Urgency

Make your customer feel this is the right time for the purchase. Create a limited time left feeling to make act fast.

Address the customer concerns at the earliest

Be vigilant to be part of the social media conversations, know the customer behavior along with their concerns, and remove them.

Figure out exactly what is needed as there are a plethora of factors that determine whether people convert or not. Putting things straight and clear is imperative for a better understanding of your business. Design and modification of certain pages like the home page and landing page can also increase the possibility of conversions. An attractive and appealing headline; clear, concise, and targeted content, a catchy and clickable CTA, captivating website design, and user-friendly lead capture form lead to a remarkable boost in CRO and site quality.

When to do the conversion rate optimization?

Once the sales and marketing strategies become functional and it consistently attracts visitors progressively, it is the right time to think about CRO to convert those visitors into leads.

Some interesting CRO marketing strategies

Text-based CTAs

Call to action is an integral part of a website. To make it simple include a stand-alone line linked to a landing page, a text-based CTA to facilitate conversions. Go for an innovative location for those CTA rather than being traditionally at the bottom.

A/B test your landing pages

Landing pages are the most important part of your website from a marketing perspective where most of the visitors convert or spend more tie with your brand. A/B test each and every aspect of Landing page like the titles, images, design or form questions to make the most out of it.

Add messages to high converting pages

Add relevant messages to highly converting pages to push the visitors to convert, rather than they leave. Add instant messaging options to settle their issues without a delay.

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Content is no more words alone and is not a one-time requirement anymore!

High-quality, engaging contents have to be published regularly for higher search engine rankings, better online visibility, and greater brand awareness.

Be keen to know more about the tricks and tips for effective writing that includes headline perfection, topic ideas, blogging, and a lot more! Apart from being informative, effective writing for the web is the art of making people feel that you have the best solution for their problem.

Let us discuss some ideas to develop content that convert.

Stick on to hooking topics and find out the writers.

Do thorough research to find out your strengths and transform them into your USP. Present it before the targeted people and convince them that you have the right solutions for their problems.

Accurately identify the pain points of the people and the content you develop should really help them to overcome their problem.

Research well to find out the topics of interest, analyze the competitor content for a better way of presenting. Make use of reliable tools to find out the top contents of the competitor.

Find out what is missing in those articles and present them with better strategies and solutions. Never copy their content, but instead, customize them for your company.

Do extensive keyword research and keep the content keyword rich to ensure the reachability. Adhere to a style of solving the problem, thinking from a customer’s perspective.

Find out a perfect writer who can read your mind and fix upon the rates to avoid confusion during the later stages.

Schedule the contents

Give an opportunity for the writers to suggest ideas for writing contents. Once you are done with fixing the contents, schedule the release or writing by scheduling the topics to a calendar. Work according to the plan based on a step by step by step approval of the content ( topic approval-outline approval-final content approval).

It might not be as easy as it sounds, but gradually you can develop the pace. Developing new content for each and every requirement also seems to be tiresome. Repurposing the content is always a better idea for businesses. But repurposing also demands a schedule to be a promising approach.

Promote and Upgrade the content

Let it be blogs, social media posts, or user manuals, update your content regularly. Share the blog posts or any other content in relevant groups and enhance the possibility of sharing. Improve the traffic by sharing the links in forums and listing the most popular posts on the sidebar. Developing great content will not fulfill the purpose, they have to consistently endure value to the readers.

  • Provide downloading options for relevant content, that the visitor can return to them according to their time frame.
  • Use infographics
  • Provide bullet points to be crisp and help them remember the important steps involved
  • Use Calenders, videos, and exclusive interviews
  • Update the links
  • Add additional words to improve the readability

Associate content release with product release

This can certainly increase the punch, educate the readers regarding the new product, and create demand for that just before the product release.
Ensure you target the right people and grab more sales to increase the revenue.

Creating extraordinarily good content that stands out from the crowd is most important. Follow these tips to come up with consistent quality content that ensures conversion. Combining good content with perfect marketing strategies can only ensure great outcomes.

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Video marketing has gained massive acceptance and has become very much affordable these days. Video marketing when professionally implemented has proven to deliver mesmerizing advertising miracles at economical rates.

Be creative to the core and grab millions of views from your ready to convert prospects. Being a visual based mode of advertising, video marketing can enhance sales as they push the prospects to act soon and think less!

Jaw dropping analytics reports prove that YouTube is the second search engine and millions of videos are watched every hour!

Optimize the marketing videos to specific needs and blend them with your inbound marketing strategies to create a big bang.

Integrate videos to social marketing

Most of the visitors prefer listening videos to reading the content.

Potential buyers would love to spend time with informative and appealing videos rather than talking to salespeople. Optimized short videos have proven to create huge impacts with various social media channels like Facebook, Twitter, Instagram, and many more.

Spending significantly on video marketing is trending internationally, upon recognition of the exponential increase in expected outcomes. Be reachable to a wide network of consistent users through integrating videos to social marketing at affordable rates. Blend an entertainment factor with the marketing videos to encourage social shares.

Some effective tips for marketing videos:

  • Make it short
  • Include captions
  • Convey the key messages initially
  • Keep it simple and digestible

Integrate Videos with your Blogs

It is an established fact that visual contents are processed faster by the human brain.

You will certainly miss a wide pool of potential audience on eliminating videos in your business marketing strategies. Everyone is interested to listen to videos than reading and comprehending a blog. Keep your blogs more engaging by blending it with informative, appealing, and entertaining videos. Incorporating relevant images with a gist of your blog content is also a great idea to stay on top of the minds.

Develop interesting blogs and complement them with optimized, short, and appealing videos. Include videos on,

  • Your products and services
  • Company culture
  • Client testimonials
  • Interviews
  • Webinars, and a lot more!

Mobile Videos

According to the very quoted report from Cisco “by 2019, consumer internet video traffic will be 80% of all internet traffic across the world.” Video marketing has revolutionized the way a business reach and connects with its potential customers. Video has expanded to all possible formats like live videos, recorded videos, temporary videos, etc.

Thus, they gradually evolve to take up a greater part of marketing and will be a core format for mobile users. With the invent of technology, it has become much easier to create and distribute videos without a big video production house.

Videos have endless possibilities as a training tool as well (think about the advantages of a recorded video when compared to attending a live session). Make the most out of it to create the best impact on your products and services. Analytics show that mobile video consumption reaches 100% every year. As smartphone users are growing, video audience also gets bigger day by day.

Google likes Videos

Videos make visitors spend more time on your website. So, videos ensure customer engagement and convey search engine that the website has quality content.

Enhance the possibilities of higher Google rankings when you embed videos to your website.

It is highly important to optimize videos with keywords and SEO for the best outcomes. Place your keywords in the video titles and descriptions. Make sure your videos have some good values to the customer, be it educational, or entertaining.

Video marketing can explain anything, break the boundaries of the most common communication gap, and can engage even the lazy buyers. Most of the product based websites embed explainer videos on their home page. Animation videos can give life to concepts and make your ideas crystal clear. Sick on to an impressive storyline to build trust and experience the improvement conversions, sales, and ROI! Out of the many concepts, we have discussed a few to help you strengthen your inbound marketing strategies.

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Social media marketing is a fundmental tool to achieve the business goals through well optimized strategies. Utilize the opportunity for regular direct interaction with the customers who come across your brand consistently through social media channels. It is a powerful tool to directly reach the prospects and customers and to drive leads and sales.

There are no short-cut templates for a successful social media marketing strategy. Deeply understand your business, its nature, the target audience, and your USP to finalize the promising social media marketing strategies.

Develop a plan

Before jumping into action, be ready with a plan. Be focused to reach your business goals rather than wasting time wandering around the bush. Sit together with your team and be clear about the following concerns before developing social media marketing campaigns.

  • Who is your target audience?
  • What are your social media marketing goals?
  • Your business type?
  • What is the message you want to convey?
  • What are your Unique Selling Points?

Social Media Marketing goals

Discover the variety of marketing goals that social media marketing support.

  • Raising brand awareness
  • Improving website traffic
  • Better conversion rate
  • Creating a brand identity
  • Improve interaction and communication with potential customers

Understanding the target audience

Once enough research is done and you’ve concluded with the marketing goals and your strengths (converted to USP), it’s the right time to thoroughly understand the target audience and showcase your strengths! Begin by sharing relevant and optimized content along with eye-catching images. Be vigilant to pick up which of your contents are being shared in social media for streamlining the social media campaign.

Trust Building

Ensure that you speak believable stories and always stay genuine. Once you have established an enviable network, post the stats like,

  • Number of likes
  • Social media shares
  • Number of followers from different social media channels

All these can build trust in your brand, and plays a critical role in decision making and converting the leads to brand advocates.

Some Useful Tips

  • Be informative
  • Post regularly
  • Include images and videos
  • Be consistent across various social media platforms
  • Utilize the possibilities of content marketing
  • Share outside links, if you’re sure about its acceptability
  • You may get some return links as well
  • Watch the competitors
  • Track the data (Analytics)
  • Social media crisis management skills

How to choose the right marketing platform?

Even though Facebook has a huge acceptance, it doesn’t mean that it serves as the most effective tool for every business. It has to be chosen as per every platform’s specific user base and environment. As the ambiance varies from platform to platform, customize the marketing strategies individually if you plan for a multi-channel approach.

Professional marketing agencies are excellent in developing strategies based on the nature of your business, help you find out your strengths, turn them into USP, and project them consistently in various social media channels as per the marketing goals to achieve the pre-planned goals.

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Marketing is an investment, It’s an investment in people and time and money that must be nurtured and worked at in order to be optimized.

Being more appealing, younger, sleeker, and much-targeted way of marketing, Digital Marketing has turned out to be an imperative requirement for the better reachability and developing a potential client base for any online business platform.

But investing with the right agency can only ascertain the results.

Today, most of the businesses stay perplexed before the overcrowded market to pick the right Digital Marketing Agency that suits your business. Let us discuss some top tips to consider before tying up with a Digital Marketing Agency.

Define the marketing needs and expectations

Be clear about your Unique selling proposition, marketing needs and expectations to avoid catastrophes. Deeply understand the type of digital marketing services you require before selecting the marketing agency. Discuss and finalize matters like, are you in need of,

  • Brand awareness
  • Better reachability
  • Increase sales
  • Website Design
  • SEO
  • Email marketing
  • What is your budget?
  • Time and resource pool
  • Or any other relevant services

Understand their process

  • Gain a deep understanding of the working process of the digital marketing agency
  • Does their work culture match with that of yours?
  • Try to figure out how they can help you to highlight your uniqueness to stay in the limelight
  • Analyze their websites, blogs, and social media promotions to understand the professionalism
  • Creativity and industry experience equally matters
  • Capability to implement customized digital marketing strategies
  • Their qualifications
  • Experience and expertise in your area of digital marketing requirements

What do they promise?

Gain an accurate understanding of the way of communication of the digital marketing agency to justify their monthly charges like KPI- Key Performance Indicators. Also, look into some of the most important success metrics in digital marketing like,

  • Boost in traffic
  • Retention time
  • Bounce rate
  • Click through rate
  • Social Interactions,
  • And a lot more!

The more the critical success metrics they offer, the more transparent is the company. A good digital marketing agency should not promise the “bottom of the funnel” results as there a lot of important factors which influences the same.

Can you integrate them into your team?

Digital marketing agencies cannot stand alone and boost your business. Ensure the nature of working of the agency well suits with yours for complete integration and perfect results.

If you focus on local business, do not opt for a digital marketing agency specialized in global recognition. Improper integration can lead to confusing outcomes.

LinkedIn Profile

Share your accurate requirements and expectations in LinkedIn and consider LinkedIn recommendations.

Be ready to wait

Digital marketing cannot do wonders to roll in the results. It can be a strategic partnership and a long term relationship towards a better future. A really good digital marketing agency can help you in your hard times and make you follow a steady output graph. Do not hurry, and ready to understand the mutual rapport you develop as you move forward!

These are some of the stunning points to be considered before finalizing your digital marketing agency. Feel like there are more relevant points? Please share it in the comment box to enrich the blog.

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A powerful converting marketing funnel delivers whatever you need in an online business. Be it an increased conversion rate, enhanced ROI, or brand awareness. Ultimately, the marketing funnels turn your website visitors into paying customers. Experience the massive sales and experience the funnel working!

What exactly is a marketing funnel?

A funnel describes the sequential steps a prospective customer takes to become a paying customer. Technically, a marketing funnel is made up of different stages from the awareness stage to lead generation. A powerful marketing funnel pushes the maximum number of prospects to the following stages. It is the multistep process that progressively nurture people to make them ready for purchase.

Awareness Stage

The topmost part of the funnel is all about increasing brand awareness. The visibility of your online business is enhanced to make more people aware of your brand. Make the most out of this stage to showcase your authority in the industry. Introduce your business to a wide range of potential customers.

To make it clear, it may be like someone reading your blog, watching YouTube videos, clicking on your ad, or being involved in an interactive strategy like a quiz.

Facebook ads is one method to hit the right people during the awareness stage. There are features like Lookalike audience to explore users similar to your present audience. SEO can help you a lot to gain better ranks in SERPs and thus to improve the online visibility of your business.
The pain points of the customers are accurately identified to initiate a successful customer journey.

Interest Stage

Once awareness is generated, only interested people move to the second stage.

Here, you need to develop an interest and keep them engaged. Put efforts to create interest among people to know more about what you do and what you offer.

Try to extract a piece of contact information which may be later used to nurture your customer relations. In the middle part of the funnel, give them the accessibility to a free piece of interesting content upon submitting their email address or filling up a form. From an awareness stage, the likely visitors are pushed to the interest stage, say they are taken to a landing page with a request to sign up. You can also analyze how many people are really interested in what you offer. Improve the corresponding stages as per the result.

If you have a lot of visitors at the awareness stage and very few in the interest stage, the demand for tweaking the landing pages are well understood.

Evaluation stage

Here, put in the best efforts to convince them you are the best among the possible alternatives.

Present your product in a compelling manner to make them vulnerable to take action. Autorespond with the most appealing and best quality content, straight into the inbox of your potential prospects. Project your credibility, accountability, and real-time proofs to build trust and make them feel you are the best. Blend it with your values and USP for the best impact.

The persuasion triggering pattern of presentation is a better option to keep your prospects actionable towards business.

Purchase Decision

The concluding stage involves pulling the trigger. Showcase positive testimonials to push the customer towards action. Present case studies with different customer profiles to convince a prospect that you suit him the best.

Post-purchase behavior

It is highly important to make a satisfied customer leave a positive review or a product recommendation. Sharing post-purchase experiences can play a critical role in the purchase decision process.

An effective marketing funnel helps you pick out the core reasons for a weak performance, ranging from technical errors to the gap between your ad and landing page, or something else. Each of these can increase your bounce rate, which lowers the conversion rate. Fixing up these identified leaks can help you go a long way in no time!

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As technology is handy and the internet has become a necessity, Social media networking, as a full-blown digital marketing tool, empowers digital marketing. Proficient Digital marketing through social media platforms like Facebook, Twitter, Google Plus, Instagram, LinkedIn, YouTube, etc. can expand the business quickly and efficiently. Stay competent to the dynamic & evolving trends in social media with the corresponding marketing strategies.

Strategize according to the finalized goals

  • Have a brainstorming session with the complete team
  • Finalize your business goals
  • Focus on the goals and plan business strategies
  • Consider the dynamic trends in social networking platforms
  • Discuss and conclude on the type of content, and how often you post in social media platforms
  • Do not absorb adverts mindlessly, focus to be part of the communication
  • Be clear about what you want, and make it clear you expect a response
  • Give a personable feel to your business

Before finalizing the strategies, carefully analyze different social media platforms, their pros and cons, compare the prices, potential reach, targeting options, and formats.

Be authentic and share moments that matter

2019 is going to be the year of authenticity in social media. Those who win to present themselves authentically, are certainly going to win the focus. Focus on true and inspiring stories to make your prospects and visitors feel irresistible. Ensure more conversions through social media by

  • Less technical details
  • More raw and intimate stories
  • Presentation from the customer’s perspective than the brand perspective
  • Amplify the positive signals by repurposing the successful contents (video to the blog, blog into an article, etc)

Make use of the right tools

Utilize the best available social media tools to schedule your content across multiple social networking platforms for a month. Apart from the huge benefits like saving a lot of time and manual work, you can oversee the post analytics, create monthly reports to follow a data-driven & more promising approach, and track your links as well. Some of the suggested social media optimization tools are, Hootsuite, MeetEdgar, IFTTT, etc.

Include videos

Videos are going to be a promising trend in 2019. Businesses, brands, and marketers need to have specific video strategy like

  • Live Video
  • Vertical video
  • Interactive video
  • Smartphone-quality videos
  • Video Remarketing

Develop a short video of 30-60 seconds with a human touch that can be used in various social networking channels. Remember to put your best step forward in the first ten seconds to convey the idea to the largest possible group of viewers. Set perfect goals for your video.

Make the most use of blog posts

Blogs are excellent tools to enhance your social networking efforts. Update your status with the new blog posts to grab the chance of BRINGING PEOPLE BACK to your website. Demonstrate your KNOWLEDGE IN THE INDUSTRY through the blogs and project them to the RIGHT PEOPLE, AT THE RIGHT TIME. Incorporate the SHARE BUTTON to ensure an effortless sharing. MENTION OTHER RELATED PEOPLE AND BUSINESSES that they share your content and mention you in return. Also, stick on scientifically proven tips to create a COMPELLING BLOG POST.

Incorporate audio

Marketing is more of a visual and interaction based these days. Hence it is important to include compelling audios to your website. Structure the audios to stay unique and better connected with your audience.

  • Make the most use of audio tweets
  • Record client testimonials
  • CEO message to greet the audience
  • Background score to the website
  • Record blog posts to satisfy visitors preferring podcasts
  • Make your brand more personalized

You can organize your content and plan the promotional campaigns with the help of content calendars. Plan and implement the above strategies to stay ahead of the fierce digital marketing competition. We cannot list out the complete strategies as it varies from business to business. Correlate with the nature of your business before implementing these strategies for the best results. Please join our training school for more insights into the topic.

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Understanding the dynamic nature of your audience preference, keep a track of some effective content marketing hacks to stay on the top and create a big impact.

Get ready to adapt rapidly to the dramatic changes in the field. Content has turned out to be the most efficient and cost effective tool for conversions rather than creating brand awareness. Keep your content most engaging, crisp, and clear for enhancing the traffic and driving sales. We discuss 7 promising content marketing strategies to keep your website at the top, stunning and dynamic .

Systematic Content Development

Traditional way of developing content with valuable information have paved the way to content marketing strategies which focuses on sales specific information. It emphasizes on the value, to those who consume the products and services.

A compelling ‘Call to Action’ that demands response from the target audience is a key feature of a good content marketing strategy. Develop your contents systematically, adhering to the following tips.

The technique involves are:

  • Find a link worthy content
  • Develop a better content
  • Share what you have developed

These techniques can turn content into high-quality backlinks and drives more web traffic.

Develop outstanding contents

Due to the heavy competition and easy availability of blogs, extra care has to be given to deliver only remarkable blogs. Cyberspace has become overcrowded with a plethora of contents. Inorder to grab a rapid attention, it has become imperative to come up only with outstanding contents.

How can you do that?

  • Research well
  • Write structured blogs
  • Stick on to the topic
  • Write from a user-benefit point of view
  • Magnetic headline
  • Be Crisp and straight, to the point
  • Aim for a sharp hitting

As the Search Engine ranking system is of a dynamic nature, the results you have achieved cannot last for long. So do update your most popular blogs regularly to stay back at the attained top positions. Google always prefers recent and updated blogs to old and steady content.

How to update?

  • Ensure all the links are working
  • Update all the images and screenshots which look outdated
  • Fresh up the examples you use
  • Break up systematically with headings and subheadings
  • Ensure all the facts are still updated
  • Rework on your introduction and conclusion
  • Include more general information

You might not have taken it seriously yet, optimizing your content for a voice search. But, be surprised to know the voice search has become very popular and a lot of people use it on a regular basis. It is expected that half of the online searches will be voice searches by 2020.

  • Optimize at least some of the content for voice search
  • Shape up the content that Voice assistants recommend

Include different types of content

Include different types of content like

  • Blogs
  • Social media content
  • Email marketing
  • Podcasting
  • Marketing videos, and a lot more

Take enough care to present different types of contents for different types of the audience along with a multi channel presence. Video contents one of the most wanted type of content these days. 100 million hours of video are reported on Facebook every day and people watch around 5 billion videos on YouTube!

Test your headlines

A/B test your headlines to ensure they stand out among the crowd. Discover some top tips to come up with catchy headlines.

  • Number your headlines
  • Compose headlines with 12-18 words ( most accepted)
  • Try to put it up with a number, adjective, along with the promise
  • The keywords why and how also grabs a lot of attention

Leverage Artificial Intelligence

Integration of AI and content marketing will make heavy impacts over the coming years. AI can support content marketing with

  • Machine learning and analytics
  • AI can gather and interpret huge data, minimizing manual work
  • It helps to develop better content strategies
  • Bespoke contents for the audience segments

Hope the above tips help you to gain a better content marketing perspective. Please subscribe to our newsletters to receive related blog posts.

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Increase, maintain, and bolster your business campaign results with these top tips to stay adapted to the dynamic nature of PPC advertising. Have a discerning eye towards the environment shift to reassess your strategies and stay ahead of the competition curve.

Audience rise, setting aside the keywords

Audient’s intent is being prioritized to the keywords to meet the expectation of the audience rather than listing the ads.

“The key to success in 2019 and beyond will be to create a detailed strategy of the various audience types and audiences lists and how you can layer them (with positive and negative bid types) to shape your paid search strategy.”

Christi Olson, Head of Evangelism for Search, Microsoft.

Some effective tips to stay adhered to the user intent is,

  • Spent more time to create and optimize customer segments
  • Draft relevant and more personalized ads
  • Stick on to developing comprehensive funnel strategies

However, in no way, the importance of keywords can go out of the frame. Framing a PPC approach featured by the layering of keyword strategies and audience targeting has become imperative for the best outcomes. Paid search audience targeting is a comprehensive solution to both keyword issues and audience issues.

Call To Actions

2019 is going to witness a smarter call to action strategy. Implementing CTA will come out of its traditional patterns to grab more conversions.

Stick on to the following tips while you finalize your call to action.

  • Go for well-crafted Call to Action
  • Include an action/emotion
  • Pierce into the sub-conscious mind of the customer
  • Be short and crisp
  • Follow a direct and instructive
  • Shape it towards your business goals

Mobile PPC

Mobile PPC has become an essential component of PPC during this digital era. The smartphone users are consistently shooting up for the past few years and this ensures the larger search volume with small screen devices.

Stick on to

  • Mobile friendly websites
  • Mobile optimized landing pages
  • Smartphone user targeted purchase process
  • Optimize PPC for the progressively increasing mobile audience
  • Implement mobile speed optimization techniques for user engagement
  • Do the testing to ensure and multiply the results

Remarketing

Remarketing, based on some key factors is going to be one of the potent trends in PPC 2019. Remarketing opens up the possibilities of reaching the visitors who did not make any impact on your website. Make the most use of this Google feature to increase revenue.

  • Displays targeted Ads to past visitors while they browse the web or watch YouTube videos
  • Remarketing keep your brand at the top of the mind influencing visitors to come back
  • Add a pice of remarketing code to existing google adverts
  • You can customize the code to different pages of your choice
  • Display your ads to users when they browse through the wide network of Google partner sites
  • Lower your cost per click as you target a narrowed stream of audience
  • Stay connected with your target audience even if they leave your site
  • Increased brand exposure
  • Build up the trust

Omnichannel strategies are essential

Multichannel advertising is advertising across multiple channels whereas omnichannel ensures a continuous and evolving multichannel marketing experience.

Omnichannel strategies can,

  • Reach the prospect again and again through different channels
  • Push the visitors through the marketing funnel more effectively
  • Omnichannel strategies can be implemented in many variations, with a final output to provide an integrated, uninterrupted user experience.

Analyze your multichannel and start working to integrate them in combination with special offers or content offerings to push the customers down the funnel from every stage of their interaction with your business.

Consider these emerging PPC trends into consideration and start implementing those which goes hand in hand with your brand. Do a thorough study of your business features and these PPC trends to choose the best fit for your business. Be future ready!

Feeling good upon implementing? Please share.

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Are you an entrepreneur focusing to establish your business? Do you wish your website to appear on top of the search results page? Be ready in front of your prospects and customers with the most effective SEO, the search engine optimization. Optimize your websites to be in the Search Engine Result Page fetched for queries related to your business and services. Let’s discuss the most effective ways of implementing SEO to businessess and improve the search engine rankings.

Dig more into the SEO concepts

As the Google Search Engine Result Pages consistently grow and improve, SEO learning is also a continuous process. Gain a deeper understanding of the basic SEO concepts. Make use of free, reliable, and authentic online resources to learn more about SEO – the relevance of backlinks, keywords, and other important SEO strategies.

Address your technical SEO issues

For a better ranking, address the basic SEO issues like,

Response codes

Help the search engines to crawl your sites with ease by reducing the number of response codes. Address them by updating any pages with the response code links to a live destination page.

Duplicate content

Ensure unique and customized content on every page. Confirm the uniqueness and individuality of every product regarding an E-commerce site.

Speed

Follow these tips to increase website speed.

  • Enable compressions
  • Reducing CSS, javascript, and HTML
  • Utilize browser caching
  • Image optimization
  • Unoptimized pages
  • Do on-page and off page optimizations to fix the issue.

Make use of the most advanced tools to be updated with the broken links. Either edit them or remove them using unlink option.

The process is really time-consuming, but has a huge positive impact on your rankings and traffic.

Project your values first, in combination with SEO

Deeply understand the values and unique features of your business. Try to find out clear answers for “why you”? Present your personalized features through trust building factors like client testimonials and user reviews. Please do not go behind templates for ease. Be realistic about the possibilities of getting the search engine rankings. Well-optimized content can work as a marketing tool. While preparing the content, give due importance to the following aspects.

  • Value rich content
  • Avoid keyword stuffing for SEO (This increases bounce rate)
  • Place keywords in headings, titles, and subtitles.
  • Sprinkle the keywords in the first para and throughout the content body.

Deeper keyword research

Pick up the right keywords to optimize your content for search engines. Think about all the possibilities of how people are searching for your business and services and implement mid tailed keywords including the targeted local area. Have a clear understanding of the products and services. Find out answers to some questions like,

  • How, when, and where do customers need your product or service?
  • Will it be away from home, using their cell phone or from home using a desktop computer or tablet?
  • Is it to satisfy a personal desire, like good food to eat or a great place to spend a holiday?
  • Or is it driven by a disruptive event like a home or personal issue?

to add life to your keywords and content.

A lot of reliable online tools like Google search console and Google analytics are available to help you out!

Backlinks help the crawl bots to crawl to the website and rank it correctly. Optimize your backlinks to improve the SEO ranking factors. The number of backlinks does not stand for its quality. Some top tips for relevant SEO backlinks are,

  • Go for relevant backlinks – “The general content topic of the connecting domain, The core of the linking page; The appropriateness of the backlinks which hit the domain” determines the relevancy of the backlink.
  • Associate with authoritative websites
  • Focus on websites with good traffic
  • Carefully spread your anchor text
  • Gain backlinks from standard websites
  • Post a comment to relevant articles and add your link
  • Try to post stimulating comments

Include a schema mark up

Schema markups send signals about the page contents like,

  • Business name
  • Address
  • Phone number
  • Business hours
  • Ratings
  • This ensures a rich snippet action.

Link your website positively to social media and gain a lot of conversations, customer engagement, and gain massive followers. Social media SEO support your business to,

  • Share and link quality content
  • Gain followers and hence traffic to the site
  • Better branding
  • Continuous interaction to stay live
  • Higher Search Engine Ranking

There are no hard and fast rules regarding SEO costs. It totally depends on your business approach. This guide for business SEO will help you get the right path for effective SEO considering the 7 key aspects. Be ready to experience the change and share this blog if you find it useful.

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Google has confirmed that site speed is one of the most important factors determined by its algorithm for Search Engine Rankings. The concept of page speed is intertwined with the website speed for a better user experience. “If your website loads faster, you make money faster,” says Max Goldberg, digital marketing specialist.

Let us discover some key aspects of improving your website speed to improve the bounce rates and Google rankings.

Optimizing the plugins

Plugins are common and integrated parts of a website. Analyze your plugins to remove the unwanted ones. There is a myth that image plugins can have a negative impact on website speed as they include additional PHP and SQL requests. Though time-consuming, manual optimization and reloading of plugins can bring in severe benefits as they compress the size without compromising the quality.

Update your PHP to version 7 (if PHP is used)

Updating to version 7 from PHP assures a lot of benefits with a huge impact on website speed. Version 7 is two to three times efficient than PHP 5.6.

Advantages of version 7

  • Faster
  • More secure
  • More resource efficient

Make use of the Page Speed Insights Tool from Google

Google’s Page Speed Insights Tool is excellent for webmasters to check their site loading speed in comparison to other websites. Bookmark the feedbacks and start improving one by one. You can check your competitor’s website loading speed as well for a detailed analysis.

Accelerated Mobile Pages, AMP

AMP is a new open-source standard for mobile devices preferred by Google. Instead of content loading, Google indexes its own version which loads quickly on mobile devices. Convert new posts to AMP for a better user experience.

Reduce Server Response Time

The time taken to fetch your site depends on the efficiency of your Domain Name System (DNS) provider. If it is not performing well, do a comparison and switch to a faster DNS provider.

Analyze your third-party tools

Do a thorough analysis of third-party tools, especially the review tools to,

  • Eliminate the unwanted ones/low performing ones
  • Cache the third party tools regularly
  • It is the most important to be on par with the client expectations.

Realize that improving the website speed can bring about a primary level of ranking boosts and redirection of organic traffic. Whereas site speed optimization can,

  • Improves crawling
  • Improves conversions and customer engagement
  • Improves brand reputation

Following the above strategies honestly can make you feel the change at the earliest. Sounds interesting? Join our free training school to get more practical insights to improve your business.

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