Reading Time: 5 minutes

Are you wondering why your website costs you clients?

Importance of Quality Website for your business including Statistics.

Surely, there are some astonishing reasons behind this.

In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won’t cost you marginal conversions.

If any of the issue listed here sounds familiar to you, I’ glad I can help you with this blog.

Let’s dive right in….

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It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave

You might have thousands of visitors every day on your website, but if your sales hardly budge upwards, then it’s a problem

Your website goal should be to convert a one-time visitor into a customer. The site should be designed for convincing visitors in 0.05 seconds to stay longer.

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According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor's site instead

If your visitors have to experience difficulty while browsing, find navigation and resolution problems, then they are unlikely to return your website.

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88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

Local businesses generally get their maximum leads from the same city. When people search for them or for a business related to them on mobile devices, they get all the details through the web. It is always important to register your business on search engines & share your contact details clearly every where possible so that your prospects can reach you effortlessly.

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57% of internet users say they won't recommend a business with a poorly designed website on mobile

55%internet users never recommend a badly designed and difficult to access website to anyone. In appropriate website design will always create snag your pathway to success.

How this is going to affect your business?

Customer recommendations are really important. A satisfied customer/visitor is the best marketing channel for your business promotion, but an unsatisfied or angry visitor could prove devastating for your business success.

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38% of people will stop engaging with a website if the content or layout are unattractive

What information you have shared on your website, words used, its tone and seriousness have a great significance. Apart from this, the way you have presented your business information on the website also contributes in engaging visitors. 33% people stop visiting your website and engaging with your business if the content and layout is unattractive.

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88% of online consumers are less likely to return to a site after a bad experience

Visitors who have first bad experience with your website will never return back and 88% of the internet users agree to this. User experience & satisfaction is all that matters for the customers. This is key to gain confidence & trust of the visitors and turn them into customers.

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39% of people will stop engaging with a website if images won't load or take too long to load

Most of the visitors simply bounce back if your website lacks attractive images or if images take too long to load. As already mentioned, visitors show patience for just 5 seconds. If your website would take more than that to load and display what it has, then it’s not good for your business.

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75% of consumers admit to making judgements on a company's credibility based on the company's website design

75% of people believe that they judge the credibility of any business through its website. A good & engaging website with all important element right in the front of customers definitely brings sense of satisfaction. It helps them trust your business & move further with next step, i.e. purchase.

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70% of small business websites lack a Call to Action (CTA) on their homepage

70% individuals agree to this that CTA on the homepage or page of their interest always pushes them to the next step. On the other hand, lack of CTA sets them confuse how to move further. As a result, either they bounce back or struggle finding CTA.

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Mobile devices are projected to comprise 63% of global internet use by the end of 2019

People prefer using mobile websites and the percentage of mobile users will increase by 63% by the end of 2019. This means your business website should be responsive and mobile-friendly so that they can desktop like experience and ease of browsing it.

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A study found that 94% of negative website feedback was design related

94% of negative feedbacks are related to website design. Visitors get annoyed when they witness designing problems in any website and they share their resentment through negative feedbacks or reviews.

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Nearly 8 in 10 customers would stop engaging with content that doesn't display well on their device

8 out of 10 customers never like to read content on the website if it is not available in a readable format. They don’t want to spend time in zooming in & out to read what is there on your website. They expect content to adjust according to the screen size & resolution of their device.

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83% of mobile users say that a seamless experience across all devices is very important

Customer expects your business website should adjust according their mobile device and its operating system. More than 83% of the users expect to have seamless browsing & navigation experience as per their device.

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Average smartphone conversion rates are up 64% compared to desktop conversion rates

You must target smartphone users and create a separate mobile friendly version of your website and make sure it is apt in order to satisfy the visitors. This is important as there are more conversion through smartphones than desktops/laptops.

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Once on a company's homepage, 86% of visitors want to see information about that company's products/services

Visitors visiting your website first land on your homepage where they expect to know a little about you and your story, but more about your products, services, prices & special offers. Always serve the important & useful information on the homepage.

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Once on a company's homepage, 64% of visitors want to see the company's contact information

If your visitors are convinced and want to proceed further with the purchase, but have some doubts to clear, they expect to have some contact information like phone number, email or Skype id so that they can contact instantly and confirm their purchase.

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Once on a company's homepage, 52% of visitors want to see 'about us' information

As already mentioned, you must include a little about your company and its achievements (if any). But introduction should be brief keeping main focus on company products & services.

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47% of website visitors check out a company's products/services page before looking at any other sections of the site

Your website’s products services page should be up-to-date, reader friendly and must have all the information related to the product/services and CTA to convert visitor into buyer quickly.

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44% of website visitors will leave a company's website if there's no contact information or phone number

It is so vital with a company website to have clear contact information with valid phone number.


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Reading Time: 3 minutes

Education sector in India has lots of opportunities to offer to the population between the age group of 5-24. Our country has the largest network of schools, colleges, and universities in the world. This has all become possible only because of the efforts of the Indian Government and increased internet penetration.

Schools and higher educational institutions know the significance of internet presence and website. They have also understood that the competitiveness of this sector and why they need to apply digital marketing strategies.

They need to tell their educational idea to the parents as well as students so that they can have a maximum number of admissions!

Digital Marketing addresses the following things rightly and in a sophisticated manner:

  • Inform potential prospects about your educational institutions
  • How your institution is different?
  • How it is going to benefit the prospects?
  • How your institute is going to contribute in their bright career?

Let’s find out why schools, colleges, and universities should utilize digital marketing.

Reach your audiences in the budget:

Digital Marketing is a cost-effective way to reach your target audience and attract more prospects. It is necessary to choose a marketing agency that has specialization in marketing educational institutes at a little to no cost.

They can guarantee outstanding results in the form of admissions.

You can avail services like search engine optimization, social media marketing, mobile marketing, and email marketing. All these digital marketing aspects can help you attain desired quickly.

Increased Brand Awareness:

Digital marketing is the best way to popularize your institute name through different social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others. These social platforms are buzz place for a greater section of the audience.

Connect with people socially, response their queries and clear their doubts, all these actions will help you enhance your followers and improve your admissions as well.

Track Your Marketing Campaign Performance:

There are several marketing tools that allow you to track your performance and overall effectiveness of your marketing campaign.

A good company will plan a marketing strategy based on analytics report of initial marketing stages. This marketing strategy can also be changed if statistics are not good and the response rate is low.

With digital marketing, you can redirect the focus of the strategy in the education sector.

High Conversion Rate:

Online marketing platforms for education sector receive a high conversion rate. These include SMS and e-mails platforms are some of the forms of digital marketing efforts that receive a greater response rate because you can reach your prospects personally. These are effective ways for educational institutes to easily reach their targeted audience.

Online Presence:

Creating a digital presence is vital for any institution, and the education sector is one of them that need to be present online. People mainly choose online sources to find information about educational institutes.

That is the reason why experts recommend establishing a strong digital presence to make sure that students and parents can find you online and consider your institution while taking career-related decisions.

Promotion through PPC:

Search and display play ads are the most effective ways to promote an educational institution. Paid ad campaigns direct a large section of the online audience towards your site. This is the most appropriate way to drive traffic and generate good leads. Use relevant and top keywords to increase the total number of impressions.

Online Reputation Management:

Maintain your online reputation by promoting quality blogs, garnering testimonials, capturing videos, implementing alumni feedback, and promoting positive campus news to gain the attention of the audience. This fascinates your audience and leads to a quality online reputation.

How Things Are Planned For The Marketing of Educational Institutes?

Most of the institutions in India are using Digital Marketing and its related aspects for engaging more and more students.

They have a support team of digital marketers that follow different approaches and some great strategies to target, i.e. students who are searching for suitable courses and looking for help to know detailed information about the course.

This communication between the marketing team and the students/parents could be directly on the website on different social channels like Facebook, Twitter, and other social platforms. So, the institution must have its setup ready for almost all kinds of communication channels to avoid missing any lead.

One of the most important things that educational institutions need to keep in mind is the fact that most of the internet users are not interested in

“find more or explore your career game”.

They come to any website with a fixed frameset in their mind and expect that related information should be served during the search without much delay. So, digital marketers make sure everything should be there on the page that visitors are looking for. They don’t need to bother themselves to find out the information that they are actually looking for.

Reading Time: 3 minutes

The CRO can make help you grab a higher ROI with your existing investment.

Conversion refers to the process of a visitor completing any of the site goals, including making a purchase, signing up to receive emails, or filling up a form.

Conversion rate Optimization is an organized process focused on transforms Prospects into Customers.

The CRO is gaining rapid popularity as it has proved to increase profits from sales without increasing your advertising spend. Conversion rates have a dynamic behavior which depends on your industry and business model, but regardless, everybody aims for a better conversion rate! By measuring conversion rates, evaluate whether your pages are convincing visitors to take a desirable action. The higher the conversion rates, the better the reachability of your business to prospective customers. There are a variety of goals, and hence the conversion rates, that you can track on your website.

Quantitative analysis is the prerequisite for CRO. You need to gain a clear idea of where, what, and who to optimize. We discuss some important concepts to be considered for Optimizing the conversion rates.

Conversion Testing

It is simply the process of carrying out an AB/Multivariate test to improve the conversion rates without increasing the traffic or advertisement spend.
A well defined CRO program measures, analyses, and optimizes the traffic on a monthly basis.

Customer Value Proposition

“What do I get, if I buy from you?” Be clear and appealing to this core area of concern of your customer. A carefully drafted value proposition can powerfully push the customer down to the bottom of the marketing funnel. Share your USPs and appealing testimonials to compel the decision making.

Create an Urgency

Make your customer feel this is the right time for the purchase. Create a limited time left feeling to make act fast.

Address the customer concerns at the earliest

Be vigilant to be part of the social media conversations, know the customer behavior along with their concerns, and remove them.

Figure out exactly what is needed as there are a plethora of factors that determine whether people convert or not. Putting things straight and clear is imperative for a better understanding of your business. Design and modification of certain pages like the home page and landing page can also increase the possibility of conversions. An attractive and appealing headline; clear, concise, and targeted content, a catchy and clickable CTA, captivating website design, and user-friendly lead capture form lead to a remarkable boost in CRO and site quality.

When to do the conversion rate optimization?

Once the sales and marketing strategies become functional and it consistently attracts visitors progressively, it is the right time to think about CRO to convert those visitors into leads.

Some interesting CRO marketing strategies

Text-based CTAs

Call to action is an integral part of a website. To make it simple include a stand-alone line linked to a landing page, a text-based CTA to facilitate conversions. Go for an innovative location for those CTA rather than being traditionally at the bottom.

A/B test your landing pages

Landing pages are the most important part of your website from a marketing perspective where most of the visitors convert or spend more tie with your brand. A/B test each and every aspect of Landing page like the titles, images, design or form questions to make the most out of it.

Add messages to high converting pages

Add relevant messages to highly converting pages to push the visitors to convert, rather than they leave. Add instant messaging options to settle their issues without a delay.

Reading Time: 3 minutes

A powerful converting marketing funnel delivers whatever you need in an online business. Be it an increased conversion rate, enhanced ROI, or brand awareness. Ultimately, the marketing funnels turn your website visitors into paying customers. Experience the massive sales and experience the funnel working!

What exactly is a marketing funnel?

A funnel describes the sequential steps a prospective customer takes to become a paying customer. Technically, a marketing funnel is made up of different stages from the awareness stage to lead generation. A powerful marketing funnel pushes the maximum number of prospects to the following stages. It is the multistep process that progressively nurture people to make them ready for purchase.

Awareness Stage

The topmost part of the funnel is all about increasing brand awareness. The visibility of your online business is enhanced to make more people aware of your brand. Make the most out of this stage to showcase your authority in the industry. Introduce your business to a wide range of potential customers.

To make it clear, it may be like someone reading your blog, watching YouTube videos, clicking on your ad, or being involved in an interactive strategy like a quiz.

Facebook ads is one method to hit the right people during the awareness stage. There are features like Lookalike audience to explore users similar to your present audience. SEO can help you a lot to gain better ranks in SERPs and thus to improve the online visibility of your business.
The pain points of the customers are accurately identified to initiate a successful customer journey.

Interest Stage

Once awareness is generated, only interested people move to the second stage.

Here, you need to develop an interest and keep them engaged. Put efforts to create interest among people to know more about what you do and what you offer.

Try to extract a piece of contact information which may be later used to nurture your customer relations. In the middle part of the funnel, give them the accessibility to a free piece of interesting content upon submitting their email address or filling up a form. From an awareness stage, the likely visitors are pushed to the interest stage, say they are taken to a landing page with a request to sign up. You can also analyze how many people are really interested in what you offer. Improve the corresponding stages as per the result.

If you have a lot of visitors at the awareness stage and very few in the interest stage, the demand for tweaking the landing pages are well understood.

Evaluation stage

Here, put in the best efforts to convince them you are the best among the possible alternatives.

Present your product in a compelling manner to make them vulnerable to take action. Autorespond with the most appealing and best quality content, straight into the inbox of your potential prospects. Project your credibility, accountability, and real-time proofs to build trust and make them feel you are the best. Blend it with your values and USP for the best impact.

The persuasion triggering pattern of presentation is a better option to keep your prospects actionable towards business.

Purchase Decision

The concluding stage involves pulling the trigger. Showcase positive testimonials to push the customer towards action. Present case studies with different customer profiles to convince a prospect that you suit him the best.

Post-purchase behavior

It is highly important to make a satisfied customer leave a positive review or a product recommendation. Sharing post-purchase experiences can play a critical role in the purchase decision process.

An effective marketing funnel helps you pick out the core reasons for a weak performance, ranging from technical errors to the gap between your ad and landing page, or something else. Each of these can increase your bounce rate, which lowers the conversion rate. Fixing up these identified leaks can help you go a long way in no time!

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