A powerful converting marketing funnel delivers whatever you need in an online business. Be it an increased conversion rate, enhanced ROI, or brand awareness. Ultimately, the marketing funnels turn your website visitors into paying customers. Experience the massive sales and experience the funnel working!
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What exactly is a marketing funnel?
A funnel describes the sequential steps a prospective customer takes to become a paying customer. Technically, a marketing funnel is made up of different stages from the awareness stage to lead generation. A powerful marketing funnel pushes the maximum number of prospects to the following stages. It is the multistep process that progressively nurture people to make them ready for purchase.
The topmost part of the funnel is all about increasing brand awareness. The visibility of your online business is enhanced to make more people aware of your brand. Make the most out of this stage to showcase your authority in the industry. Introduce your business to a wide range of potential customers.
To make it clear, it may be like someone reading your blog, watching YouTube videos, clicking on your ad, or being involved in an interactive strategy like a quiz.
Facebook ads is one method to hit the right people during the awareness stage. There are features like Lookalike audience to explore users similar to your present audience. SEO can help you a lot to gain better ranks in SERPs and thus to improve the online visibility of your business.
The pain points of the customers are accurately identified to initiate a successful customer journey.
Once awareness is generated, only interested people move to the second stage.
Here, you need to develop an interest and keep them engaged. Put efforts to create interest among people to know more about what you do and what you offer.
Try to extract a piece of contact information which may be later used to nurture your customer relations. In the middle part of the funnel, give them the accessibility to a free piece of interesting content upon submitting their email address or filling up a form. From an awareness stage, the likely visitors are pushed to the interest stage, say they are taken to a landing page with a request to sign up. You can also analyze how many people are really interested in what you offer. Improve the corresponding stages as per the result.
If you have a lot of visitors at the awareness stage and very few in the interest stage, the demand for tweaking the landing pages are well understood.
Here, put in the best efforts to convince them you are the best among the possible alternatives.
Present your product in a compelling manner to make them vulnerable to take action. Autorespond with the most appealing and best quality content, straight into the inbox of your potential prospects. Project your credibility, accountability, and real-time proofs to build trust and make them feel you are the best. Blend it with your values and USP for the best impact.
The persuasion triggering pattern of presentation is a better option to keep your prospects actionable towards business.
The concluding stage involves pulling the trigger. Showcase positive testimonials to push the customer towards action. Present case studies with different customer profiles to convince a prospect that you suit him the best.
It is highly important to make a satisfied customer leave a positive review or a product recommendation. Sharing post-purchase experiences can play a critical role in the purchase decision process.
An effective marketing funnel helps you pick out the core reasons for a weak performance, ranging from technical errors to the gap between your ad and landing page, or something else. Each of these can increase your bounce rate, which lowers the conversion rate. Fixing up these identified leaks can help you go a long way in no time!