With the wide scope of gaining a globally recognized accreditation, advertising through digital channels (digital marketing) is no more an option, but a necessity for online business platforms.
But, Search engine optimization and online marketing seems to be a confusing concept to grasp. Many of the businesses use digital marketing and SEO interchangeably. Many of the authentic information misleads the reader about the differentiating line of the two concepts.
Is there even a difference between them?
It is important to understand the difference between the two terms and that they are different.
A thorough understanding of digital marketing tactics, as well as planning, management, and optimization of digital marketing platforms, are equally important for a focused plan of action.
- SEO and digital marketing are fully different, but they work in tandem.
- SEO is just a single aspect of Digital marketing. Hence, it a challenge to clearly define the differentiating line between the two.
What is the main objective of SEO?
The main objective of SEO is to improve the Search Engine Ranking and ensuring that the site appears more frequently to the visitor. SEO implements a lot of marketing strategies including email marketing, social media marketing, etc. SEO involves different s diftrategies to boost the ranking.
- keyword research
- mobile optimization
- regular posting of valuable content
- accurate metadata
- correct Alt tags, etc.
Search Engine Optimization professionally uses common search terms in your written content that your page will rank high when visitors enter those search terms into search engines. All the marketing channels become viable and visible through SEO. To make it clear, imagine you start a shop without a banner or signboard. You might have the best products, but nobody comes to know about it. The banners do the function of optimization.
SEO targets various types of searches like image search, local search, video search, and news search. Implementing an effective SEO strategy will let you position your website in the limelight to be appealingly visible at the most critical points of the buying process. SEO interlace with a lot of aspects of digital marketing and have a very dynamic behavior. Transparency, Technology, and Training can certainly improve your results.
What is the main objective of Digital marketing?
Digital marketing aim for an improved ROI, global brand awareness, and conversions.
It is a wider perspective which also utilizes SEO to achieve its goals. Optimizing a website for search engines does not mean a digital marketing and digital marketing of a website, not all means optimizing it for the search engines. Both are very much interrelated but totally different.
Digital Marketing is an integration of different platforms and marketing through these platforms, like
- Quality website optimized for conversions
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Marketing funnel
- Conversion rate optimization
- Content marketing
- Video marketing
- And a lot more!
Today’s online marketplace is overcrowded and it is certain to employ digital marketing strategies in combination with SEO to gain the expected marketing and sales goals. Seamless integration of SEO and Digital Marketing have revolutionized the approach of an organization to branding, sales, and marketing. Increased use of social media by people all around the globe is the key reason this recently beneficial integration.
- SEO takes several months to see the results.
- But Digital marketing give you several options to get results quickly.
- SEO is beneficial to online marketing in the long run, but not mandatory.
Move forward with a better understanding of the basic concepts in digital marketing for better strategic planning and an improved ROI!