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It is very rightly said that we are presently living in a digital world. In a similar manner, the marketing for business has also caught the digital fever. Thus, digital marketing has become almost a mandate for the businesses in the recent times irrespective of their type and size. Search Engine Optimisation which is better known as SEO is one of the most popular channels of digital marketing owning to the wide range of benefits that it offers. A good and effective SEO of the website plays a vital role in enhancing the credibility of the business So, it is recommended that all of the businesses should necessarily opt for SEO services for getting fruitful results. Here are a few interesting and quite essential statistics to help you understand the importance of SEO for business.

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93% of the online experiences of the users begin with a search engine.

Most of the people searches regarding their problem or its solution online. So, here they get suggestions which are released by some brands and they prefer to get in touch with that particular brand and hence the online experiences start with search engines.

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Google currently holds about 90.1% of the total market share of search engines that is Google and Google Images followed by YouTube which is also owned by Google, then comes Yahoo, Bing, and Amazon.

Currently, Google holds about 90.1 percent of the total search engine marketing so it becomes extremely important to optimise for Google.

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81% of the people perform some or the other types of online research before finally making a large purchase.

Most of the people do different types of online researches before making purchase. So, it is essential to have enough content that too properly optimised in the form of testimonials, case studies etc. related to the product or service available online for the searchers.

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About 47% of the consumers view around 3 to 5 pieces of content created by a company before talking to any salesman from that company.

Always keep in mind that content is the king and thus new content pieces should be updated regularly that is not only SEO friendly but also engaging for the consumers to read.

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75% of people never scroll past the first page of the results displayed by the search engines.

There are a huge percentage of people who won’t go to the second page of the search engines which means that the content as well as the website must be well optimised to display on the first page of the Google search results.

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61% of the internet users do a research on a product online before making a purchase.

The business owners should provide a good and detailed description of their products but keeping in mind the SEO friendliness of the content.

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Leads so generated from the search engines have a close rate of 14.6%, while on the other hand, the outbound leads such as cold calling, direct mail etc. have a close rate of 1.7%.

The leads generated through search engines have greatest conversion rates as compared to other outbound leads like direct mailing, cold calling etc. Here the searchers while searching for a product or service, they know about the brand that offers the same and directly contact the brand which ensures high conversion rates.

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About 70% to 80% of people ignore the paid search results and choosing to only click on the organic search results.

Most people click on organic search results rather that paid search results thereby indicating the importance of SEO.

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The bounce rates increase by 50% if the website takes 2 seconds extra to load.

Check on the performance of the website so that it loads quickly thereby reducing the bounce rates.

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The rates of conversion fall by about 12% for every extra second that it takes for the website to load.

For the effective increasing of the conversion rates, make sure that the website loading time is decreased.

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57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)

About 57 percent of the marketers put strong marketing effort on SEO to generate leads because leads generated through SEO is much more qualified than leads generated through other marketing initiatives.

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The first position on Google search results has a 34.36% clickthrough rate for desktop and about 35% for mobile. (HubSpot, 2018)

Work on the SEO of your website to ensure that it is able to grab the first position on the Google search results.

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50% of the visitors are more likely to click a result if the brand appears multiple times in the results of the search engine. (Search Engine People, 2018)

The SEO of the website should be as such that it appears several times on the results of the search engines so as to improve the click through rates.

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The leads so generated from SEO have a 14.6% close rate as compared to only 1.7% for the outbound leads such as print advertisements and others. (Search Engine People, 2018)

SEO is able to generate convertible leads more efficiently as compared to the other modes of marketing.

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51% of the smartphone users have discovered a new company or product at the time of searching on their phone. (HubSpot, 2018)

About 51 percent of smartphone users come in contact with the unknown brands or companies at the time of searching on their smartphones which clearly indicates the importance of SEO as well as mobile optimised websites.

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About 60% of the smartphone users say that they have discovered a new company or a product when conducting a search on their smartphones. (Google, 2018)

About 60 percent of smartphone users have discovered new brands or companies at the time of searching on their smartphones thereby indicating the importance of SEO as well as mobile optimised websites.