Content Marketing is an inbound marketing strategy that supports you to attract, engage, and delight the prospects and customers through the delivery of quality content. Quality content ensures value to the visitors with an intelligently designed VPA (Value Proposition Area). It is meant to provide accurate, relevant, and helpful information to people at no cost as well as to create brand awareness. The marketing tactic has proved extremely powerful, highly practical, and very useful to create a huge impact and ensure a far better reach and customer engagement. Hence in this blog we are going to explain the role of content marketing.
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Over a period of time, people feel disturbed with the cluttered advertisements and hence, adhere to a gentler way of promoting your products and services. Empower your customers with the most valuable information and give them the freedom to choose.
Content marketing is often misunderstood as stuffing a variety of online contents like blogs, social media posts, or articles. But in reality, it is a longterm strategy which utilizes a variety of content to build a stronger relationship with the audience, grab their attention, improve engagement, and brand recall.
Some of the key features of valuable content include,
- Be straight
- Follow a storyline
- Discuss common customer concerns
- Discuss effective solutions
- Share the best quality external sources
Let us peep into some of the key benefits of content marketing which will help you to have a fair idea of its role in transforming online businesses.
Pushes conversions and improves SEO
Content marketing is a budget-friendly, long term business strategy that helps to improve conversions as well as Search Engine Rankings. Analytics studies show that companies focusing on content marketing stay 6 times higher than their competitors who do not pay much attention to content marketing. The significant investment of time, money, and resources pay off gradually through a consistent increase in conversion rates and hence the SEO.
Promote without selling
Making the visitor capable enough to handle information and take the right decision is a key feature which differentiates content marketing from traditional marketing. Make the customer keen to hear from you. They are no more interested in your promotion blasts. Apart from your significant values, give the visitors more reasons to pay attention to your business.
Moves the visitors through the marketing funnel
Content marketing increases the chances of revisits to the website which drastically reduces the bounce rates. It also opens the doors to more information about the company for the visitors. Data analytics show that around 53% of the consumers revisit the company website, 50% research on the company’s products and services, and around 40% purchase the products/services.
Content marketing can effectively push visitors to the subsequent stages of a marketing funnel and take action. Include product descriptions, testimonials, explainer videos, and case studies to convince the prospects.
Benefits both business and the consumer
Content marketing is completely beneficial as it mutually benefits the business and the consumer. This will help you to build better trust and great brand awareness. Through effective content marketing strategies implemented, the businesses become more transparent and deliver only high-quality content. It can also transition visitors through the marketing funnel with a greater level of conversions and customer engagement which in turn leads to a better Search Engine Ranking.
Position yourself as an industry expert
It is critical to position yourself as an industry expert to outshine the fierce competition in the market. Quality content helps you to stay authentic and gain an upper hand among the competitors. Consumers are always in search of industry experts to better understand their needs and find out perfect solutions.
Make it shareable
Improve your online visibility and consumer reach through the shareable quality content. Getting your content shared, be it a social media post, or an email or a blog, the visibility and the reach are improved!
Be ready to experience the change in your online business with effective content marketing strategies. Be patient to see the results and get ready to deliver valuable content, systematically to improve your ROI. There are a lot of other benefits out of which only the important ones are mentioned here.
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