Reading Time: 4 minutes

The use of offline media channels to create awareness of a company’s products, services, and brand is a thing of the past. There is a significant shift towards online marketing methods like digital marketing that is mushrooming so fast. The reason behind the increasing use of digital marketing techniques is the pandemic condition that has badly affected the world. Not only individuals but small or medium enterprises have also been severely affected due to Covid-19 and country lockdown. People have a fear of going out for shopping and getting infected. They don’t want to visit the local market, malls, restaurants, hotels, and all those places that can be a hotspot for virus spread. Moreover, they are now familiar with online shopping and home delivery which is helping them in fulfilling their daily needs.

The current pandemic situation has forced several small businesses to pause their operations. But they cannot continue like this as the Covid-19 pandemic is indefinite and everyone has to learn to live their lives and do their work with this disease. Now, with the ease provided by the authorities, it is the right time to give a kick start to your old business in a completely new way. Because the competition is less and demand is going to be high, you can be a new king of your business niche. Though the biggest challenge at this time is a lack of resources, you cannot let limited resources affect your customers’ needs. But make sure you don’t compromise with the necessary precautions and safety guidelines recommended by the experts while interacting with your customers. You are good to go, let’s find out how!

Social Media Marketing

Social media is the highly used digital marketing channel during the lockdown. People used it day and night and now have become more habitual to it. So, using social media platforms is a good way to start your brand awareness. You need to be very specific while sharing content on your social profiles focusing more on advanced targeting options like age group, location, area, gender, profession, and many more. Location-based social marketing will let you reach more and more customers and also engage the existing customer.

Google My Business

If your SME doesn’t have Google My Business Page yet, then there is nothing more damaging than this COVID might have made to your business. GMB allows:

  • You appear in maps and local pack listings.
  • People leave reviews of your business.
  • Insights that give you helpful information.
  • Local people know about your business
  • You to manage the online presence of your business on Google easily and free of cost.
  • You post products/services related pictures, videos, and reviews.
  • Enhance the credibility & visibility of your business.

Google Adwords

Adwords is the clickable ads that appear in Google searches. Using Google Adwords at this time can be beneficial as competition is low and you can reach new customers without even a website or social media/online presence. Google Ads can help you by increasing your Google search for your products or services. This means your business will show this presence on Google Search engine results.  

Content Marketing

Content is a “King” and it will always be. It’s your time to make the best use of content marketing as it acts as your online salesperson 24/7. You can help your customers by sharing relevant content informing how your product solves customers’ problems. This will help you generate more leads and prospects. Content marketing helps you reach your prospects and keep those individuals away that cannot be your customer. Sharing product manual, product detailing and other product-related information could prove useful. Also, you can guide them on how they use your service during this pandemic situation.

Email marketing

Get in touch with your existing customers and inform them how you have changed yourself with the changing time (i.e. coronavirus). Share new offers, deals, or discounts you are offering to your prospects to convert them to your customers. Also, opt for email segmentation where you divide your email subscribers into smaller segments based on set criteria. For example, if you own a restaurant, you can categorise your customers on the basis of their food choices like veg or non-veg. You can further segment them on the basis of cuisine they like – Indian, Chinese, Mughlai, etc. 

Search engine optimization

SEO is and has always been an important aspect of digital marketing. Those who are recently switching to online would need to understand the significance of SEO for their business. SEO will help you build brand awareness, generate potential leads, and convert them to customers without spending a single penny. No matter how difficult the situation is, SEO has always worked and helped businesses differently.

CONCLUSION

Digital Marketing is a need of time for small businesses. It can help them get out of losses caused in pandemic conditions. Follow the right digital marketing strategies or take the help of a digital marketing agency that can create a fresh marketing plan keeping in mind changing consumer behaviour and current marketing demands. 

Reading Time: 4 minutes

It is very rightly said that we are presently living in a digital world. In a similar manner, marketing for business has also caught digital fever. Thus, digital marketing has become almost a mandate for the businesses in recent times irrespective of their type and size. Search Engine Optimisation which is better known as SEO is one of the most popular channels of digital marketing owning to the wide range of benefits that it offers. A good and effective SEO of the website plays a vital role in enhancing the credibility of the business. So, it is recommended that all of the businesses should necessarily opt for SEO services for getting fruitful results. Here are a few interesting and quite essential statistics to help you understand the importance of SEO for business.

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93% of the online experiences of the users begin with a search engine.

Most of the people search regarding their problem or its solution online. So, here they get suggestions which are released by some brands and they prefer to get in touch with that particular brand and hence the online experiences start with search engines.

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Google currently holds about 90.1% of the total market share of search engines that is Google and Google Images followed by YouTube which is also owned by Google, then comes Yahoo, Bing, and Amazon.

Currently, Google holds about 90.1 percent of the total search engine marketing so it becomes extremely important to optimise for Google.

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81% of the people perform some or the other types of online research before finally making a large purchase.

Most of the people do different types of online researches before making a purchase. So, it is essential to have enough content that too properly optimised in the form of testimonials, case studies etc. related to the product or service available online for the searchers.

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About 47% of the consumers view around 3 to 5 pieces of content created by a company before talking to any salesman from that company.

Always keep in mind that content is the king and thus new content pieces should be updated regularly that is not only SEO friendly but also engaging for the consumers to read.

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75% of people never scroll past the first page of the results displayed by the search engines.

There is a huge percentage of people who won’t go to the second page of the search engines which means that the content, as well as the website, must be well optimised to display on the first page of the Google search results.

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61% of the internet users do a research on a product online before making a purchase.

The business owners should provide a good and detailed description of their products but keeping in mind the SEO friendliness of the content.

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Leads so generated from the search engines have a close rate of 14.6%, while on the other hand, the outbound leads such as cold calling, direct mail etc. have a close rate of 1.7%.

The leads generated through search engines have the greatest conversion rates as compared to other outbound leads like direct mailing, cold calling etc. Here the searchers while searching for a product or service, they know about the brand that offers the same and directly contact the brand which ensures high conversion rates.

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About 70% to 80% of people ignore the paid search results and choosing to only click on the organic search results.

Most people click on organic search results rather than paid search results thereby indicating the importance of SEO.

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The bounce rates increase by 50% if the website takes 2 seconds extra to load.

Check on the performance of the website so that it loads quickly thereby reducing the bounce rates.

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The rates of conversion fall by about 12% for every extra second that it takes for the website to load.

For the effective increase of the conversion rates, make sure that the website loading time is decreased.

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57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)

About 57 percent of the marketers put strong marketing effort on SEO to generate leads because leads generated through SEO is much more qualified than leads generated through other marketing initiatives.

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The first position on Google search results has a 34.36% clickthrough rate for desktop and about 35% for mobile. (HubSpot, 2018)

Work on the SEO of your website to ensure that it is able to grab the first position on the Google search results.

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50% of the visitors are more likely to click a result if the brand appears multiple times in the results of the search engine. (Search Engine People, 2018)

The SEO of the website should be as such that it appears several times on the results of the search engines so as to improve the click through rates.

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The leads so generated from SEO have a 14.6% close rate as compared to only 1.7% for the outbound leads such as print advertisements and others. (Search Engine People, 2018)

SEO is able to generate convertible leads more efficiently as compared to the other modes of marketing.

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51% of the smartphone users have discovered a new company or product at the time of searching on their phone. (HubSpot, 2018)

About 51 percent of smartphone users come in contact with the unknown brands or companies at the time of searching on their smartphones which clearly indicates the importance of SEO as well as mobile optimised websites.

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About 60% of the smartphone users say that they have discovered a new company or a product when conducting a search on their smartphones. (Google, 2018)

About 60 percent of smartphone users have discovered new brands or companies at the time of searching on their smartphones thereby indicating the importance of SEO as well as mobile optimised websites.

Reading Time: 5 minutes

Local SEO is the most important facet of digital marketing that serves to promote your business visibility on location-based searches. It is imperative to the local businesses especially for those who have physical stores or provide a particular service in a particular locality. Through local SEO, you can make your business, its products or services reachable to the people who are searching for it at that locality.”

Here I’ve listed 29 statistics from real data that support the significance and need of local SEO for businesses. Let’s discuss them and find out what your customers love to do and not to while searching for any service or product locally.

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Voice search currently accounts for 10% of total searches.

Local Voice Searches currently accounts for 10%! Voice search radically improves user and by the year 2020, most of the online searches will be made through voice search. Make sure your customers should find you through this search method on Google. For this, get your business listed on the Google (especially local businesses).

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72% of consumers who perform a local search visit a store within 5 miles of their current location

Consumers who search for local business generally prefer nearby stores or business places. 72% of them prefer visiting a store which is within 5 miles of their current location.

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61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searchers contact nearby businesses and prefer going to their physical shops or stores, if they have mobile friendly website.

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88% of consumers trust online reviews as much as they trust personal recommendations.

More than 88% of consumers first check online reviews of a particular business before they contact them. They trust online ratings and reviews more than personal recommendations.

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86% of people look up the location of a business on Google Maps.

Make sure your business location is listed on Google Maps because 86% of people check your exact location on Google Maps, checkout the distance and direction to reach you through maps.

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78% of location-based mobile searches result in an offline purchase.

Those consumers who search through location based mobile searches perform offline search by personally visiting your store or shop. The percentage of such consumers is more than 78%.

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18% of location-based mobile searches result in a sale within one day.

18% of location based mobile searches result in a sale within 1 day. Visitors who visit your website and are local residents are expected to act instantly and decide their purchase within a day.

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46% of all Google searches are looking for local information.

Most of the Google searches are performed for local business. These searches are performed by more than 46% of people who search for local information on the Google.

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97% of people learn more about a local company online than anywhere else.

People get to know more about local businesses through online searches. 97% of people learn more about any local company through its website than anywhere else.

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88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

People who search for local businesses through their mobile devices, 88% of them either call or visit the searched business within 24 hours.

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61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. Your website should be responsive and adaptive to different mobile devices and their respective platforms so that customer can easily access and move towards conversion.

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By 2021, mobile devices will influence more than $1.4 trillion in local sales.

Experts believe that mobile devices will definitely make major contribution in local sales in future. They expect that mobile phones will influence more than $1.4 trillion local sales by 2021.

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18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.

18% of local Smartphone searches for local businesses are directed towards purchase within one day, whereas only 7% of non local searches through smartphones led to a sale.

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78% of location-based mobile searches result in an offline purchase.

78% of location based mobile searches result in an offline purchase. This is due to business information & contact details shared on the web. People prefer visiting store or shop personally & perform offline purchase.

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Near me or close by type searches grew by more than 900% over two years.

Searches using keywords “Near me” or “Close by” has been seen a growth of more than 900% over 2 years. This shows the significance of local SEO.

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72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.

72% of computer or tablet users & 67% of smartphone users want to see ads that are customized to their city or zip code. They want local ads to be displayed only.

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By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.

Location based coupons can lead to 9916% increase in revenue through mobile phone. You can distribute or award your customers location based coupons that they can use to perform purchase through their mobile phones which could lead to increased income.

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Local searches result in purchases 28% of the time.

28% of the local searches ends in purchases.

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Search result information will send 70% of consumers to a physical store.

It is important that you must share complete information about your business on search engines like contact information, address and listing on Google map so that your potential customers can reach your physical store without any difficulty. It has been found that 70% consumers are send to a physical store after they check your business information on the web.

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92% of searchers will pick businesses on the first page of local search results.

92% of search engine users prefer businesses that rank on the first page of the local search results. Therefore, never underestimate local SEO and perform it rightly so that you cannot miss any of your visitors who could convert into customer.

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4 in 5 consumers use search engines to find local information.

4 in 5 consumer use search engines to find any local information. You must list your business on all search engines and make sure it ranks well on all of them.

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Searches using keywords “open” or “now” or ” near me” has been seen a growth of 200% .

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46% of all searches on Google are local.

46% of searches for a product or service on google is with local intend.

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56% of consumers shop equally online & offline.

56% of customers do their purchase online and offline(equally) .

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Online advertising will be 70% larger than TV advertising by 2020.

By the year 2020, online advertising will exceed TV advertising by 70%

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Position 1 of local search rankings get 24.46% of all clicks.

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Position 2 of local search rankings get 13.38% of all clicks.

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Position 3 of local search rankings get 10.12% of all clicks.

Local listings after the 6th ranking position each get less than 2% of the clicks.

Business on position 1 of local search rankings gets 24.46% of all clicks. Position 2 gets 13.38% clicks and Position 3 gets 10.12% clicks. Each local listing that comes after 6th ranking position gets less than 2% of clicks.

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97% of consumers use internet when researching local products/services

To do research on a local product or service, 97% of consumers use help of internet.


Reference:

Reading Time: 2 minutes

With the wide scope of gaining a globally recognized accreditation, advertising through digital channels (digital marketing) is no more an option, but a necessity for online business platforms.

But, Search engine optimization and online marketing seems to be a confusing concept to grasp. Many of the businesses use digital marketing and SEO interchangeably. Many of the authentic information misleads the reader about the differentiating line of the two concepts.

Is there even a difference between them?

Certainly Yes.

It is important to understand the difference between the two terms and that they are different.

A thorough understanding of digital marketing tactics, as well as planning, management, and optimization of digital marketing platforms, are equally important for a focused plan of action.

  • SEO and digital marketing are fully different, but they work in tandem.
  • SEO is just a single aspect of Digital marketing. Hence, it a challenge to clearly define the differentiating line between the two.

What is the main objective of SEO?

The main objective of SEO is to improve the Search Engine Ranking and ensuring that the site appears more frequently to the visitor. SEO implements a lot of marketing strategies including email marketing, social media marketing, etc. SEO involves different s diftrategies to boost the ranking.

  • keyword research
  • mobile optimization
  • regular posting of valuable content
  • accurate metadata
  • correct Alt tags, etc.

Search Engine Optimization professionally uses common search terms in your written content that your page will rank high when visitors enter those search terms into search engines. All the marketing channels become viable and visible through SEO. To make it clear, imagine you start a shop without a banner or signboard. You might have the best products, but nobody comes to know about it. The banners do the function of optimization.

SEO targets various types of searches like image search, local search, video search, and news search. Implementing an effective SEO strategy will let you position your website in the limelight to be appealingly visible at the most critical points of the buying process. SEO interlace with a lot of aspects of digital marketing and have a very dynamic behavior. Transparency, Technology, and Training can certainly improve your results.

What is the main objective of Digital marketing?

Digital marketing aim for an improved ROI, global brand awareness, and conversions.

It is a wider perspective which also utilizes SEO to achieve its goals. Optimizing a website for search engines does not mean a digital marketing and digital marketing of a website, not all means optimizing it for the search engines. Both are very much interrelated but totally different.

Digital Marketing is an integration of different platforms and marketing through these platforms, like

  • Quality website optimized for conversions
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click
  • Marketing funnel
  • Conversion rate optimization
  • Content marketing
  • Video marketing
  • And a lot more!

Today’s online marketplace is overcrowded and it is certain to employ digital marketing strategies in combination with SEO to gain the expected marketing and sales goals. Seamless integration of SEO and Digital Marketing have revolutionized the approach of an organization to branding, sales, and marketing. Increased use of social media by people all around the globe is the key reason this recently beneficial integration.

  • SEO takes several months to see the results.
  • But Digital marketing give you several options to get results quickly.
  • SEO is beneficial to online marketing in the long run, but not mandatory.

Move forward with a better understanding of the basic concepts in digital marketing for better strategic planning and an improved ROI!

Reading Time: 4 minutes

Are you an entrepreneur focusing to establish your business? Do you wish your website to appear on top of the search results page? Be ready in front of your prospects and customers with the most effective SEO, the search engine optimization. Optimize your websites to be in the Search Engine Result Page fetched for queries related to your business and services. Let’s discuss the most effective ways of implementing SEO to businessess and improve the search engine rankings.

Dig more into the SEO concepts

As the Google Search Engine Result Pages consistently grow and improve, SEO learning is also a continuous process. Gain a deeper understanding of the basic SEO concepts. Make use of free, reliable, and authentic online resources to learn more about SEO – the relevance of backlinks, keywords, and other important SEO strategies.

Address your technical SEO issues

For a better ranking, address the basic SEO issues like,

Response codes

Help the search engines to crawl your sites with ease by reducing the number of response codes. Address them by updating any pages with the response code links to a live destination page.

Duplicate content

Ensure unique and customized content on every page. Confirm the uniqueness and individuality of every product regarding an E-commerce site.

Speed

Follow these tips to increase website speed.

  • Enable compressions
  • Reducing CSS, javascript, and HTML
  • Utilize browser caching
  • Image optimization
  • Unoptimized pages
  • Do on-page and off page optimizations to fix the issue.

Make use of the most advanced tools to be updated with the broken links. Either edit them or remove them using unlink option.

The process is really time-consuming, but has a huge positive impact on your rankings and traffic.

Project your values first, in combination with SEO

Deeply understand the values and unique features of your business. Try to find out clear answers for “why you”? Present your personalized features through trust building factors like client testimonials and user reviews. Please do not go behind templates for ease. Be realistic about the possibilities of getting the search engine rankings. Well-optimized content can work as a marketing tool. While preparing the content, give due importance to the following aspects.

  • Value rich content
  • Avoid keyword stuffing for SEO (This increases bounce rate)
  • Place keywords in headings, titles, and subtitles.
  • Sprinkle the keywords in the first para and throughout the content body.

Deeper keyword research

Pick up the right keywords to optimize your content for search engines. Think about all the possibilities of how people are searching for your business and services and implement mid tailed keywords including the targeted local area. Have a clear understanding of the products and services. Find out answers to some questions like,

  • How, when, and where do customers need your product or service?
  • Will it be away from home, using their cell phone or from home using a desktop computer or tablet?
  • Is it to satisfy a personal desire, like good food to eat or a great place to spend a holiday?
  • Or is it driven by a disruptive event like a home or personal issue?

to add life to your keywords and content.

A lot of reliable online tools like Google search console and Google analytics are available to help you out!

Backlinks help the crawl bots to crawl to the website and rank it correctly. Optimize your backlinks to improve the SEO ranking factors. The number of backlinks does not stand for its quality. Some top tips for relevant SEO backlinks are,

  • Go for relevant backlinks – “The general content topic of the connecting domain, The core of the linking page; The appropriateness of the backlinks which hit the domain” determines the relevancy of the backlink.
  • Associate with authoritative websites
  • Focus on websites with good traffic
  • Carefully spread your anchor text
  • Gain backlinks from standard websites
  • Post a comment to relevant articles and add your link
  • Try to post stimulating comments

Include a schema mark up

Schema markups send signals about the page contents like,

  • Business name
  • Address
  • Phone number
  • Business hours
  • Ratings
  • This ensures a rich snippet action.

Link your website positively to social media and gain a lot of conversations, customer engagement, and gain massive followers. Social media SEO support your business to,

  • Share and link quality content
  • Gain followers and hence traffic to the site
  • Better branding
  • Continuous interaction to stay live
  • Higher Search Engine Ranking

There are no hard and fast rules regarding SEO costs. It totally depends on your business approach. This guide for business SEO will help you get the right path for effective SEO considering the 7 key aspects. Be ready to experience the change and share this blog if you find it useful.

Reading Time: 3 minutes

Google has confirmed that site speed is one of the most important factors determined by its algorithm for Search Engine Rankings. The concept of page speed is intertwined with the website speed for a better user experience. “If your website loads faster, you make money faster,” says Max Goldberg, digital marketing specialist.

Let us discover some key aspects of improving your website speed to improve the bounce rates and Google rankings.

Optimizing the plugins

Plugins are common and integrated parts of a website. Analyze your plugins to remove the unwanted ones. There is a myth that image plugins can have a negative impact on website speed as they include additional PHP and SQL requests. Though time-consuming, manual optimization and reloading of plugins can bring in severe benefits as they compress the size without compromising the quality.

Update your PHP to version 7 (if PHP is used)

Updating to version 7 from PHP assures a lot of benefits with a huge impact on website speed. Version 7 is two to three times efficient than PHP 5.6.

Advantages of version 7

  • Faster
  • More secure
  • More resource efficient

Make use of the Page Speed Insights Tool from Google

Google’s Page Speed Insights Tool is excellent for webmasters to check their site loading speed in comparison to other websites. Bookmark the feedbacks and start improving one by one. You can check your competitor’s website loading speed as well for a detailed analysis.

Accelerated Mobile Pages, AMP

AMP is a new open-source standard for mobile devices preferred by Google. Instead of content loading, Google indexes its own version which loads quickly on mobile devices. Convert new posts to AMP for a better user experience.

Reduce Server Response Time

The time taken to fetch your site depends on the efficiency of your Domain Name System (DNS) provider. If it is not performing well, do a comparison and switch to a faster DNS provider.

Analyze your third-party tools

Do a thorough analysis of third-party tools, especially the review tools to,

  • Eliminate the unwanted ones/low performing ones
  • Cache the third party tools regularly
  • It is the most important to be on par with the client expectations.

Realize that improving the website speed can bring about a primary level of ranking boosts and redirection of organic traffic. Whereas site speed optimization can,

  • Improves crawling
  • Improves conversions and customer engagement
  • Improves brand reputation

Following the above strategies honestly can make you feel the change at the earliest. Sounds interesting? Join our free training school to get more practical insights to improve your business.

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