Reading Time: 5 minutes

Local SEO is the most important facet of digital marketing that serves to promote your business visibility on location-based searches. It is imperative to the local businesses especially for those who have physical stores or provide a particular service in a particular locality. Through local SEO, you can make your business, its products or services reachable to the people who are searching for it at that locality.”

Here I’ve listed 29 statistics from real data that support the significance and need of local SEO for businesses. Let’s discuss them and find out what your customers love to do and not to while searching for any service or product locally.

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Voice search currently accounts for 10% of total searches.

Local Voice Searches currently accounts for 10%! Voice search radically improves user and by the year 2020, most of the online searches will be made through voice search. Make sure your customers should find you through this search method on Google. For this, get your business listed on the Google (especially local businesses).

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72% of consumers who perform a local search visit a store within 5 miles of their current location

Consumers who search for local business generally prefer nearby stores or business places. 72% of them prefer visiting a store which is within 5 miles of their current location.

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61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searchers contact nearby businesses and prefer going to their physical shops or stores, if they have mobile friendly website.

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88% of consumers trust online reviews as much as they trust personal recommendations.

More than 88% of consumers first check online reviews of a particular business before they contact them. They trust online ratings and reviews more than personal recommendations.

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86% of people look up the location of a business on Google Maps.

Make sure your business location is listed on Google Maps because 86% of people check your exact location on Google Maps, checkout the distance and direction to reach you through maps.

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78% of location-based mobile searches result in an offline purchase.

Those consumers who search through location based mobile searches perform offline search by personally visiting your store or shop. The percentage of such consumers is more than 78%.

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18% of location-based mobile searches result in a sale within one day.

18% of location based mobile searches result in a sale within 1 day. Visitors who visit your website and are local residents are expected to act instantly and decide their purchase within a day.

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46% of all Google searches are looking for local information.

Most of the Google searches are performed for local business. These searches are performed by more than 46% of people who search for local information on the Google.

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97% of people learn more about a local company online than anywhere else.

People get to know more about local businesses through online searches. 97% of people learn more about any local company through its website than anywhere else.

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88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

People who search for local businesses through their mobile devices, 88% of them either call or visit the searched business within 24 hours.

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61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. Your website should be responsive and adaptive to different mobile devices and their respective platforms so that customer can easily access and move towards conversion.

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By 2021, mobile devices will influence more than $1.4 trillion in local sales.

Experts believe that mobile devices will definitely make major contribution in local sales in future. They expect that mobile phones will influence more than $1.4 trillion local sales by 2021.

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18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale.

18% of local Smartphone searches for local businesses are directed towards purchase within one day, whereas only 7% of non local searches through smartphones led to a sale.

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78% of location-based mobile searches result in an offline purchase.

78% of location based mobile searches result in an offline purchase. This is due to business information & contact details shared on the web. People prefer visiting store or shop personally & perform offline purchase.

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Near me or close by type searches grew by more than 900% over two years.

Searches using keywords “Near me” or “Close by” has been seen a growth of more than 900% over 2 years. This shows the significance of local SEO.

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72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.

72% of computer or tablet users & 67% of smartphone users want to see ads that are customized to their city or zip code. They want local ads to be displayed only.

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By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue.

Location based coupons can lead to 9916% increase in revenue through mobile phone. You can distribute or award your customers location based coupons that they can use to perform purchase through their mobile phones which could lead to increased income.

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Local searches result in purchases 28% of the time.

28% of the local searches ends in purchases.

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Search result information will send 70% of consumers to a physical store.

It is important that you must share complete information about your business on search engines like contact information, address and listing on Google map so that your potential customers can reach your physical store without any difficulty. It has been found that 70% consumers are send to a physical store after they check your business information on the web.

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92% of searchers will pick businesses on the first page of local search results.

92% of search engine users prefer businesses that rank on the first page of the local search results. Therefore, never underestimate local SEO and perform it rightly so that you cannot miss any of your visitors who could convert into customer.

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4 in 5 consumers use search engines to find local information.

4 in 5 consumer use search engines to find any local information. You must list your business on all search engines and make sure it ranks well on all of them.

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Searches using keywords “open” or “now” or ” near me” has been seen a growth of 200% .

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46% of all searches on Google are local.

46% of searches for a product or service on google is with local intend.

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56% of consumers shop equally online & offline.

56% of customers do their purchase online and offline(equally) .

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Online advertising will be 70% larger than TV advertising by 2020.

By the year 2020, online advertising will exceed TV advertising by 70%

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Position 1 of local search rankings get 24.46% of all clicks.

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Position 2 of local search rankings get 13.38% of all clicks.

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Position 3 of local search rankings get 10.12% of all clicks.

Local listings after the 6th ranking position each get less than 2% of the clicks.

Business on position 1 of local search rankings gets 24.46% of all clicks. Position 2 gets 13.38% clicks and Position 3 gets 10.12% clicks. Each local listing that comes after 6th ranking position gets less than 2% of clicks.

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97% of consumers use internet when researching local products/services

To do research on a local product or service, 97% of consumers use help of internet.


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Reading Time: 5 minutes

Are you wondering why your website costs you clients?

Importance of Quality Website for your business including Statistics.

Surely, there are some astonishing reasons behind this.

In this post I have listed 19 Sounding analytics about business websites. Check out these unless your website won’t cost you marginal conversions.

If any of the issue listed here sounds familiar to you, I’ glad I can help you with this blog.

Let’s dive right in….

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It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave

You might have thousands of visitors every day on your website, but if your sales hardly budge upwards, then it’s a problem

Your website goal should be to convert a one-time visitor into a customer. The site should be designed for convincing visitors in 0.05 seconds to stay longer.

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According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor's site instead

If your visitors have to experience difficulty while browsing, find navigation and resolution problems, then they are unlikely to return your website.

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88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

Local businesses generally get their maximum leads from the same city. When people search for them or for a business related to them on mobile devices, they get all the details through the web. It is always important to register your business on search engines & share your contact details clearly every where possible so that your prospects can reach you effortlessly.

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57% of internet users say they won't recommend a business with a poorly designed website on mobile

55%internet users never recommend a badly designed and difficult to access website to anyone. In appropriate website design will always create snag your pathway to success.

How this is going to affect your business?

Customer recommendations are really important. A satisfied customer/visitor is the best marketing channel for your business promotion, but an unsatisfied or angry visitor could prove devastating for your business success.

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38% of people will stop engaging with a website if the content or layout are unattractive

What information you have shared on your website, words used, its tone and seriousness have a great significance. Apart from this, the way you have presented your business information on the website also contributes in engaging visitors. 33% people stop visiting your website and engaging with your business if the content and layout is unattractive.

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88% of online consumers are less likely to return to a site after a bad experience

Visitors who have first bad experience with your website will never return back and 88% of the internet users agree to this. User experience & satisfaction is all that matters for the customers. This is key to gain confidence & trust of the visitors and turn them into customers.

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39% of people will stop engaging with a website if images won't load or take too long to load

Most of the visitors simply bounce back if your website lacks attractive images or if images take too long to load. As already mentioned, visitors show patience for just 5 seconds. If your website would take more than that to load and display what it has, then it’s not good for your business.

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75% of consumers admit to making judgements on a company's credibility based on the company's website design

75% of people believe that they judge the credibility of any business through its website. A good & engaging website with all important element right in the front of customers definitely brings sense of satisfaction. It helps them trust your business & move further with next step, i.e. purchase.

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70% of small business websites lack a Call to Action (CTA) on their homepage

70% individuals agree to this that CTA on the homepage or page of their interest always pushes them to the next step. On the other hand, lack of CTA sets them confuse how to move further. As a result, either they bounce back or struggle finding CTA.

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Mobile devices are projected to comprise 63% of global internet use by the end of 2019

People prefer using mobile websites and the percentage of mobile users will increase by 63% by the end of 2019. This means your business website should be responsive and mobile-friendly so that they can desktop like experience and ease of browsing it.

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A study found that 94% of negative website feedback was design related

94% of negative feedbacks are related to website design. Visitors get annoyed when they witness designing problems in any website and they share their resentment through negative feedbacks or reviews.

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Nearly 8 in 10 customers would stop engaging with content that doesn't display well on their device

8 out of 10 customers never like to read content on the website if it is not available in a readable format. They don’t want to spend time in zooming in & out to read what is there on your website. They expect content to adjust according to the screen size & resolution of their device.

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83% of mobile users say that a seamless experience across all devices is very important

Customer expects your business website should adjust according their mobile device and its operating system. More than 83% of the users expect to have seamless browsing & navigation experience as per their device.

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Average smartphone conversion rates are up 64% compared to desktop conversion rates

You must target smartphone users and create a separate mobile friendly version of your website and make sure it is apt in order to satisfy the visitors. This is important as there are more conversion through smartphones than desktops/laptops.

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Once on a company's homepage, 86% of visitors want to see information about that company's products/services

Visitors visiting your website first land on your homepage where they expect to know a little about you and your story, but more about your products, services, prices & special offers. Always serve the important & useful information on the homepage.

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Once on a company's homepage, 64% of visitors want to see the company's contact information

If your visitors are convinced and want to proceed further with the purchase, but have some doubts to clear, they expect to have some contact information like phone number, email or Skype id so that they can contact instantly and confirm their purchase.

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Once on a company's homepage, 52% of visitors want to see 'about us' information

As already mentioned, you must include a little about your company and its achievements (if any). But introduction should be brief keeping main focus on company products & services.

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47% of website visitors check out a company's products/services page before looking at any other sections of the site

Your website’s products services page should be up-to-date, reader friendly and must have all the information related to the product/services and CTA to convert visitor into buyer quickly.

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44% of website visitors will leave a company's website if there's no contact information or phone number

It is so vital with a company website to have clear contact information with valid phone number.


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Reading Time: 7 minutes

In this post you’re going to learn about top rated IT companies in Kottayam offering the best web design, SEO, digital marketing, social media marketing and custom software development services.

This guide includes:

  1. List of top 10 IT Companies in Kottayam
    • Their Services
    • Supporting industries
    • Ratings
    • Website links
    • Office Address
  2. Guidelines to choose the best Company for your Purpose

Before starting, have a look at some unseen facts about these companies in Kottayam:

  • These are reputable companies in Kottayam helping small and big businesses to skyrocket their growth.
  • Some have nationally and internationally reputed brands as clients.
  • Many offers a range of services from website designing to advanced digital marketing at one place. It’s best for businesses who like to add services by stages of growth.
  • You can find out a few, offering digital marketing services by undertaking responsibility of business conversion too!

Let’s dive right in…

List of Top 10 “IT Companies in Kottayam”

Here is the top companies in the city that have gained immense reputation through their services and excellent customer support.

  1. Graffiti9 digital marketing agency
  2. Web Soul Technologies
  3. Web India Solutions
  4. Uniware Web
  5. Orbit Solutions
  6. Webova Soft
  7. Tisser Technologies
  8. Oleo Tech Solutions
  9. Bitwissend
  10. Its Developers & Marketers

Indeed, you cannot hire each one of them, but I can help you choose the best one through a brief introduction about each one of these companies.

1. Graffiti9 Digital Marketing Agency

Graffiti9 Digital Agency

Graffiti9 is one of the most reputable digital marketing agency in Kottayam that was established in 2005. They offer web design, web development, digital marketing, SEO, social media marketing and PPC services. They have enormous experience and knowledge of handling clients from small and medium businesses in India and abroad.

They have experienced team that work very hard to design unique business strategies which could help their clients’ businesses by increased sales and revenue. They follow the latest market trends & perform market research, create advanced digital marketing strategies, and use industry tools for better results.

Services Offered:

Industries Specialized

Education, Construction Company, Automotive, Food & Beverage, Hr & Recruitment, Industrial, Manufacturing, Medical & Health, Non-Profit, Personal Services, Hospitality & Tourism.

Office Address :

Graffiti9 Digital marketing agency
Building No: XIII 603, Amayannoor,
Kottayam – 686019, Kerala, India.

Read Graffiti9’s Client reviews

View Graffiti9’s Case studies

Rating: 4.8/5

2. Websoul Soft Technologies

Websoul Soft Technologies

Websoul Soft Technologies is a professional web designing and web development company Kottayam that offers a full facility for designing a website at a reasonable price. They are committed to ensure the highest quality standards with the changing customer needs.

Services Offered:

  • Web Development
  • E-Commerce
  • Digital Marketing
  • Progressive Apps
  • Email Marketing
  • Domain Registration
  • Website Hosting

Office Address:

Building Number # 2/359A
Rubberboard P.O,Kottayam
Kerala ,India Pin- 686 009

Rating: 4.9/5

3. Web India Solutions

Web India Solutions

They are professional Web Development Company in Kottayam with professional web designers and digital marketers. Their team brings their skills above and beyond the ordinary to each and every project.

Services Offered:

  • Digital Marketing
  • Digital Branding
  • Web Designing
  • Mobile App Development
  • Professional Photography

Office Address:

Majestic Building
Majestic Road, Kanjikuzhy,
Kottayam – 686004, Kerala, India

Rating: 4.9/5

4. Uniware Technologies

Uniware Technologies

They are focused on delivering latest technology driven IT solutions such as ERP solutions, scalable business websites, mobile applications etc, to our customers with state of the art features.

Services Offered:

  • Web Designing
  • Software Development
  • Digital Marketing
  • e-Commerce
  • SEO
  • SEM
  • Social Media Marketing
  • Website Development
  • Security Systems

Office Address:

Castle Charis Complex, Kalathipady
Kottayam, Kerala-686 010, India

Rating: 5.0/5

5. Orbit IT Solutions

ORBIT IT SOLUTIONS

It is a Global Consulting and Information Technology Services Corporation based in Kottayam, Kerala, India. The company has potential and experience in development of complex solutions for its customers – implementation of concepts for data security, corporate and virtual private networks, databases and software development.

Services Offered:

  • Software Development
  • Website Development
  • ERP Solutions
  • Cloud Computing
  • IT Consultancy
  • Legacy Migration
  • Network Management
  • E-Commerce Solutions
  • SEO

Office Address:

Vayaskara Lane, Star Jn.,
Kottayam, Kerala – 686039

Rating: 3.7/5

6. Webovasoft

Webova Soft

They are specialized in creating professional websites and developing smart web applications. They have the ability to create the web experience that customers expect.

Services Offered:

  • Web Design
  • E-Commerce
  • CMS
  • SEO
  • Software Development
  • Print Design

Office Address:

Room No : C-02, Aysha’s Arcade,
Near N.S.S College,Perunna, Changanacherry, Perunna,
Changanassery, Kerala

Rating: 4.9/5

7. Tisser Technologies

Tisser Technologies LLP

Tisser is a group of talented professionals who fulfill your IT needs. They strongly that it’s a competitive sphere and remain best is not an easy task. Tisser Technologies can assure 100% satisfaction on your product

Services Offered:

  • Web Developing
  • Software Developing
  • Mobile Application
  • Website Maintenance
  • Search Engine Optimization
  • Google Ads & SMO

Office Address:

Second floor,Excel Tower,Star Junction,
Kottayam-1, Kerala, India

Rating: 5.0/5

8. Oleotech Solutions

Oleotech Solutions

Oleotech is a professional web designing and development company functioning since 2010. The company is promoted and managed by a team of experts from the different streams of Technology and Management.

Services Offered:

  • Web Designing
  • Web Development
  • Web Hosting
  • Graphics Designing

Office Address:

Thekkumkattil Building
Good Shepherd Road, Kottayam 686001

Rating: 5.0/5

9. Bitwissend Technologies

Bitwissend Technologies

It is a leading Software and Web development company in Cochin. They mainly focused on delivering quality and cost effective solutions through strong virtual presence.

Services Offered:

  • Website Design
  • Web Development
  • Mobile Solutions
  • Software Services
  • SEO & Digital Marketing
  • E-Commerce

Office Address:

Technolodge Phase II, Union Club Road, Karapuzha,
Kottayam Kerala 686003

Rating: 5.0/5

10. ITS Developers & Marketers

ITS Developers & Marketers

It is a web & graphic designing and Marketing Company based in India. They combine an innovative approach to creative projects with strong design sensibility and a focus on business strategy, providing our clients with the best results possible.

Services Offered:

  • Website Designing
  • SEO
  • Android App
  • Domain & Space
  • Digital Marketing
  • Outdoor Marketing
  • Graphic Design
  • Logo Design

Office Address:

Kayathil Building, Kumaranalloor,
Kottayam, Kerala, India

Rating: 4.4/5

Guidelines to choose the best Company for your Purpose

There is no rocket science involved in choosing a right company for your business requirement. You need someone whom you think can take the responsibility of your business, but you need a support that can do justice to it.

Here’s how to select the best company for your requirement.

Based On Services Your are looking for

Here I’ll explain how to hire on the basis of the services you are looking for your business:

  • Web design: If you need a basic website only, then you might hire any company for the purpose. But if you like to expand your business, then you need the service of a professional agency. They will share your ideal customer insights from the market, that can be use for better customer experience both online and offline.
  • SEO: For SEO services, it is always better to look for a professional SEO company with good track record and team. They must be capable to handle on-page, off- page as well as technical SEO.
  • Social Media Marketing: For perfect SMM must have a team of designers, developers, video & photo production and copywriters. Also your SMM team must be masters on quality website design and CRO (conversion rate optimization) as traffic generated by SMM is get converted into business through websites.
  • Digital Marketing: Always check the company experience & their case study . They must have hands on experience on industry standard tools and expert team to handle complex digital marketing process.
  • Custom Software Development: If you want to get software developed for your business, always prefer a company from the list that has past experience on developing a software products.

Based on the Growth Stage of your Buiness

Are you establishing a new business?

Hire company that can share you present marketing insights and capable to suggest the best solution based on the current market demand, present status of your business and your budget-of course.

Do you hold an already established company?

The company you choose must have capability to take your sales graph upwards by applying marketing techniques.

Is it a well established and reputable firm?

Then the company must have enough experience on maintaining the exiting reputation, and engaging your customers through different channels. Find a company which can give a fresh appearance to your old business every time. I believe, a complete digital marketing company can best suit your business needs.

Location

Hiring a company from your “near – by location” is the best decision as meeting the team personally and making them understand what you want to do with your business always prove helpful. Moreover, you can have periodic meetings and personal interactions if the agency is nearby.

General Requirement

If you don’t know what needs to be done for strong online presence or what are the issues that making your online existence lag behind in the competition, then you can choose an agency that offer almost all kinds of services like web designing & development, SEO, social media marketing, PPC, Content marketing and many more. Such a comprehensive service provider can help you, definitely!

Are you the principal of a reputable school ? Do you think you are doing your best to get maximum admissions every year? Are you sure that your primitive marketing efforts giving you justified results? Or a school manager? Or a school owner?

I believe they are not! You might be getting a few new admissions every year, but that is not enough! You might get more admissions on spending the same amount on marketing, but “digital marketing”.

We are living in a digital era where everything is getting over the internet. Your school marketing strategies and efforts should also need to be digital. “Digital Marketing” is the latest version of advertisement and promotion. This new way of marketing will help you survive in the competition initially, and later make your place followed by a sure-shot win in the future.

Here I suggest you several important components of digital marketing which need to be covered while performing online marketing process. You need to understand the meaning and significance of each one of them to take maximum benefits. These components include:

Persona Identification

Sample Persona

Creating a school persona is an important step. In your case, persona means identifying your target audience depending upon the quality of your school. Understand the pain points of the parents/students and ways to motivate them to get/take admissions. Serve them with information on how your school environment can become beneficial to their children. Prepare marketing materials based on this and plan your admission campaign.

Design A Website For Your Visitors

Website

Create a nice website, but before that, find out how a website can help you get more admissions. You will get inquiries, sign-ups and even phone calls if you are present over the Internet. You must create an informative website that is easy to navigate and mobile responsive at the same time. It must load quickly and give all required information that parents generally search on school websites.

Content Marketing

When it is about marketing then there is always content that works as a life support system of every marketing strategy. Periodic updates in the form of content, images, and videos will boost your credibility in search engines. Moreover, it will help parents to know you more, activities you generally involve your students in and how your school could be the best choice for their kids.

SEO

Search Engine Optimization - SEO
Search Engine Optimization (SEO)

Keywords play a most important role in your marketing efforts. You must know your target keywords and perform SEO based on those keywords so that parents can easily find your school website when they put a specific keyword. For example, “CBSE Schools in Kottayam”. This is an important way to increase traffic to your website.

Conversion Rate Optimisation (CRO)

All the website visitors might not get their kids admitted in your school. You might get huge traffic, but all the visitors are not your customers. To get conversions, it is important to have Conversion Rate Optimization with clearly defined workflows or target them to take action.

Social Media

You have to be active on social media platforms with periodically updated contents in the form of texts, posts, infographics, audios, videos, etc.

Identify Your Customers’ Touch Points

These are the places from where your potential customers’ decision making may get influenced. This could be Google, social media platforms, or just a review platform of your business. Identify all these channels and upload relevant information about your brand on each one of them.

PPC

PPC campaigns are the most recommended ways to send the products and services to maximum people and attract potential customers among them.This may be Google or social media. You need an experienced and skilled PPC team that can read customer mind and actions and spend wisely on ads.

Database Creation

Next step is lead generation and nurturing. Bring them to website uploaded with quality content. Use landing pages addressing their problems and providing them apt solutions.

Automation

The most recommended way to engage your potential customers with your brand. Email automation & website automation are the best ways to do this.

Live chat or personal touch

This is the best way to handle a prospect that comes to the website. This has to be interactive so that your potential customer will get attracted to your brand and open ways for easy conversion.

Conversion

Define which actions of the customers are your conversions. This may be in different ways:

  • A campus visit: This is possible only if you have in house counselors so that they will convert a student who visits your campus.
  • Admissions: A student taking admission. You can get avail service of digital agencies who undertake responsibility of admissions.

Importance of Mobile Accessibility

Mobile Accessibility

“Everything you share on your website, in fact even your website should be mobile optimized. People mostly access mobile devices to check any information. Therefore, your website should be mobile responsive. It should be convincing with high speed, good quality score and UX design elements”

Important Note:

All these things won’t work out overnight. For successful conversions, well-defined strategies require implementation and optimization period of min 6 months to one year.

Now you must have understood the significance of digital marketing for better promotion of your school. Apart from this, you will need an experienced marketing agency that can take this responsibility and perform all the important tasks on your behalf.

Digital marketing is just the online marketing of your products and businesses using the latest digital technologies, mostly on the internet also including mobile phones, display advertising, and any other digital medium. People in this digital are so advanced technologically that most of them own smartphones, laptops, or tablets linked with the internet, which is highly imperative, or probably a necessary requirement. This clearly portrays the scope of digital marketing and its relevance. Digital agencies significantly improve your brand awareness and lead generation through all possible digital channels.

Anish Vijayan here, from Graffiti9, wishing you a great time ahead, sharing some key information regarding the conversion principles of a good digital agency.

Importance of online conversion funnel

The basic functioning of a sales funnel includes the acquisition of leads, conversion to customers, and retaining them for further business transactions. It is important to note that the funnel has a universal structure, and good agencies can ideally personalize each and every step of the funnel fit exclusively for your business purposes.

Acquisition of traffic

The acquisition is the primary step to conversions, making people visit your website. Digital agencies make use of popular channels like SEO, paid advertising, social media channels, influencer marketing, email marketing, content marketing etc. to acquire more quality traffic to your business. The first step is to make the customers familiar with your brand, punch your values, and make them how important is your brand in their lives.

CRO

CRO (Conversion Rate Optimization)

Digital agencies not only help you for converting the leads but also to do it most efficiently by optimizing the conversion rates. It is of high importance that the conversions are not identical to the purchases for every case. Reliable digital agencies are good at maximizing the rate of conversions through a process called Conversion Rate Optimization. It keeps your business irresistible for the prospects utilizing some of the on page elements like easy navigation, appealing content & design, compelling call to action along with a systematic CRO process.

The Equation for revenue

Let’s talk about a hard and fast sort of rule for obtaining revenue. Feeling skeptical? It really works! Yeah, a promising one. Let me jump into that-

Traffic x Conversion Rate x Price = Revenue

This confirms that just a minute increase creates a huge impact on your revenues. Analytics shows that conversion rate optimization processes are highly promising when coupled with A/B testing.

Lead nurturing

Not all the leads at the awareness stage are ready to convert. Lead nurturing is the marketing tactics, digital agencies to follow those dropouts, make use of their interest to your brand, make them feel special & revisit to transcend through the funnel and push them out. While planning the strategies, they take into consideration the critical role of leads in customer purchase cycle and customer lifetime value.

Customer retention

Focusing on lifetime customer value, digital agencies pay enough attention to completely satisfy the existing users. Complete customer satisfaction can certainly lead to extended purchase which in turn leads to advocating your products. Just grow your revenues!

Today, SEO is one of the hottest topics of interest among business owners. But, what SEO really means to businesses?

SEO or Search Engine Optimization is the process of increasing the visibility of your website on search engine result pages.

Business people are always forward thinking. Irrespective of the size of business, every business owners of today choose digital marketing services to compete with their competitors. SEO is one among different online marketing services, which is not only beneficial but a necessary marketing tool for compelling brand awareness and sales generation.

To rank higher in the search pages, your website must have these two elements:

  • Well – structured website
  • Website content relevant to both visitors and search engines

If you think about SEO, hiring an experienced SEO agency will be the best option. Because SEO is a team work and the agency expertise can help you optimize website structure in a manner to rank high and generate sales.

Your Website become highly visible on SERPs

Improve the chances of getting more clicks and leads when you appear high on a Search Engine Results Page. Enhance your online visibility and divert more quality traffic towards your business to be on par with the current marketing trends. Bypass the competition in the market through user-friendly SEO websites and ensure high quality information for your visitors. Take your business to the next level with a strong digital presence and new customers.

Get more Quality Traffic

It is important to get quality traffic rather than huge traffic. Improve your customer base with SEO and stay competitive. Once you start getting targeted traffic, it will enhance conversions and improve your ROI. SEO Improves the relevance of your website and make it most suitable for the large customer base.

Increased conversion rate

Search Engine Optimized sites are user-friendly, they load faster, and are highly responsive. 9 out of 10 people use the internet to shop today, all these are critical factors to improve the probability of visitors transforming to your loyal customers, returning visitors, subscribers, and brand advocates. Data-driven SEO approach makes it quantifiable, real-time and there is endless scope for promising improvements.

Enhanced Customer Engagement

Make them feel excited to be with you! Let them be keen to hear “what’s next?” from your business. An SEO website is user-friendly and impacts the buyer cycle, making the most out of it to express the dependability of your products and services. Add value from a customer perspective instead of self-promotion. Ensure a customer engagement when you bring your strong unique selling point into the limelight.

Building up the authenticity of your business

As you are primarily visible to more and more potential and prospective customers, gradually the website builds reliability which transforms to authenticity. Deep and accurate content stamps your knowledge and experience in the industry. Include genuine content and tell raw experiences rather than the built ones to enhance your credibility. Make use of positive customer reviews and testimonials to punch that you are most accepted.

Strength of local SEO

Since local SEO gives you targeted traffic, the conversion rate will be higher. Local SEO optimizes your business for a specific locality that stays on the top for searches in that vicinity. This keeps your customers one step closer to a business transaction. Local SEO concentrate on specific regions, cities, towns, and even states. Message your brand values to the core, locally and never miss out any of your local customers!

Do you find it difficult to survive with the competition in your business zone due to the phenomenal growth of digital marketing? Do you think about growing your business? Or reaching new markets? And need more sales and profit?

Now, are you considering to hire a digital marketing agency? If you think about hiring a digital marketing agency to gear up the online marketing services for your business, be vigilant before you choose an agency.

Anish Vijayan here, sharing some valuable insights that help you to choose the right digital marketing agency.

Check the agency’s website

Carefully check the website of the agency. This is to ensure that whether they have already implemented the things they offer to you.

Listen to what they promise, and verify it with their website. If they didn’t yet implement what the offer, what is the point in choosing them for your online marketing? Search the agency sites and the associated social media sites of the agency for customer reviews and feedbacks. Make sure the agency has work records with reputed clients on what they offer.

Their case studies and testimonials

Case studies and testimonials serve as proof for an agency’s success record. Carefully analyze these trust building factors to the core.

Pay attention to their case studies and testimonials in detail, understand the clientele. If they are tied up with fairly good companies, they are doing a good job worth the money spent. Mostly, you might like their service as well.

The marketing services

Pay enough attention to what do they offer! Observe whether they talk based on KPI’s and previous work records. Research on the services they offer.

For your information, don’t jump into conclusion, if they focus on the bottom of the funnel results, like assuring a rapid cent percent conversion. A good digital agency will not do so. Instead, they will break up the complex marketing plan into the simplest pieces of information and share it with you from top to bottom. They will also have convincing answers to your doubts.

Experience with B2B or B2C Companies

Look whether the digital marketing agency is experienced in working with B2B and B2C companies, implementing what they say.

If they are found satisfactory in implementing what they promise with some of the leading companies (B2B or B2C), certainly they can efficiently handle your online marketing.

Their Team

The Team is power- The digital marketing agency may look convincing during the initial interaction. But ensure they have a team of experts.

Do a detailed study on their team strength to ensure they can give you the results they offer. Never bother about do they have a complete in-house working team. Standard Digital agencies hire experts, doesn’t matter they work in-house, or remote. What matters is absolutely the team expertise.

Regularity on communication with the client

A professional agency’s work culture includes consistent communication through weekly phone calls, emails, and reports to know what’s happening? What are the upcoming changes on plan?

Most of the business owners from a company have a misconception that there is finished once they select an digital agency. But it is not! Ensure the digital agencies have a work culture of regular communication through weekly phone calls, emails, and reports to know what’s happening? What are the changes? An honest digital agency updates you with project updates, status, changes in marketing strategy, future plans, etc.

Verify the marketing proposals

Do focus on the experience and expertise of a digital agency to implement the expected outcomes, and not on the service cost.

Once you have shortlisted the digital agencies, verify their proposals. This can help you compare service from various companies and select the one which best meets your requirements. Do focus on the experience and expertise of the digital agency to implement the expected outcomes, and not on the service cost. A proficient digital marketing agency can bring about an exponential improvement of your ROI. Choose the best-you can reap long term benefits.

I am Anish Vijayan, sharing a few vital information about the marketing tactics of effective conversions, through online sales funnels.

Do you feel great to see the huge number of likes and fan following for your business pageson social media? And have you ever wondered why you don’t get enough sales in spite of a large number of generated leads? You have a well-organized and irresistible content and regularly perform Search Engine Optimization, and still, not happy with the sales? Yes, everything is right!

Make it a habit to nurture your leads, capable of increasing conversions at an unbelievable rate and lower costs. Make your customer feel that you take care of them and certainly they’ll reward you with a purchase. Conversion funnels help you to anticipate the customer needs and deliver them at the right time. Agencies use geo-based data throughout the funnel.

Every stage of the conversion funnel is important

Business people believe that once a prospect is pushed out of the funnel, the work is done! But a broader concept of marketing funnels are into play where the extracted customers are maintained through product updates, events, blogs, emails, and loyalty programmes to convert them into loyal lifelong customers and brand advocates. Work more at each and every stage of the sales funnel to nullify the causes for a drop-off. Identify and resolve the leaks for better conversions in a short time and reduced costs.

Digital agencies give visitors the best opportunity to know your products and services before buying. Invoke a tone of curiosity to engage the customers, to make them stick on to you.

More Conversions Through Great Marketing Strategies

To ensure the best conversions, digital agencies work hard right from the beginning. The professionals take enough time to identify and resonate with the right group of people from the awareness stage itself to increase the possibility of conversions. They research well on the customer requirements, thoroughly analyze competitor’s websites to understand what remains unsatisfactory, and how to surpass them. Your USPs and areas where you can dominate in the market are given more focus. They explain how you can deliver the values rather than simply telling the customers about the promises. Enough care is taken to make the signing up process easy, like logging in with Gmail, Facebook, or Twitter.

Using The Power of Content

Touch the pain points of the customers to encourage them at its best. The copywriters draft short and crisp messages to grab the complete attention of the customers and they take care to speak only what the customers expect. The key success lies behind developing an extraordinary content plan that foresees, meets, and exceeds customer expectation. What is expected at every stage of the sales funnel is well understood to craft the content.. Nurture the leads through e-mail marketing and link it with the autoresponder. This helps the customers to evaluate your product.

Plan Smart Ways To Convert Visitor into Purchaser

Good digital agencies practices to encourage referrals, enticing something attractive to the giver and the receiver. They’ll make the market aware of the category of customers you are looking for. Rewarding systems are planned, clearly stating the benefits for referrals. Marketing agencies train visitors to act positive, in disguise. Ensure the purchasing process is very simple and easy to follow. Include the least number of steps to complete a purchase.

Hi! I am Anish Vijayan, sharing some vital information from my own work experience that can help you boost the conversion rates.

Everything looks fine, but are you not gaining the expected conversions? Still confused to decide what to focus on?

The digital market is overcrowded and you need to be no less than extraordinary in your domain to gain online traffic and sales. Clearly convince the visitors in a short time, “why you?”

Develop an urgency

Implement countdown clocks in your websites that have proved to improve online sales. A professionally designed and implemented countdown clock bring out a feeling of “this is the right time” for the visitor.

Exit Popups

Exit Popup

Digital marketers use exit-intent popups to display the most powerful and well-timed pop-up ads once they detect the visitor is about to leave. Exit pop-ups are highly customizable and marketers take it as the last chance to reach the customer. They pick up the best format of the exit popups to add more to your business website.

Personalize your website

Proficient digital marketers make use of the geo data to incorporate the name of the city in the webpages to create a personalized feel for the reader.

Pic snippets

Digital marketers work in synchronization with the content writers to select the most appropriate and appealing pictures and craft compelling, personalized content. Personalize your offers and even include the name of the customer.

Remarketing

Digital marketers make use of the remarketing technique to get the customers back through new offers of educational materials. Remarketing can be effectively implemented through social media channels, Google, or YouTube. Answer all the customer concerns genuinely to ensure they stick on to you further.

Make variations to your website

Automation tools like “crazy egg” can do wonders to automatically implement the variations and adjust the traffic accordingly to gain jaw-dropping improvements in conversions. Crazy Egg can give you valuable suggestions to decide what to change in your website for more conversions.

This valuable piece of content was released by:
AnishVijayan
Digital Marketing Specialist
Grafitti9 Digital agency.

The Dynamic nature of digital marketing trends is one of the key domains to tackle for success in doing online marketing. Unless the strategies are designed to fit those changing trends, all the efforts are in vain and the money involved becomes ineffective.

Marketing trends have become so dynamic that it has changed more in the past two years when compared to a few decades. Being a digital marketing expert for so many years, I thought of sharing some vital information to equip your business to skyrocket the ROI in 2019.

Omnichannel Marketing

Multi-channel marketing has been the leading marketing trend. Marketing through Twitter, Facebook, Emails, etc is efficiently used to introduce your business to the potential customer base. Year 2019 looks forward for an omnichannel approach for better user experience. This innovative approach an integrated, seamless, and consistent communication with the prospects and customers across all channels.

Power of audios

Voice searches have become increasingly popular, increasing the online verbal demand all over the world. Rise up to match the demand by incorporating audio clips. People find it easier to listen than to read and comprehend. Audio is considered to be a faster process that saves time. Make it more conversational to improve customer interest.

Conversion Rate Optimization

Digital agencies are striving hard to thrive as the cost per click is rising. This has lead to a drastic increase in advertising costs. SEO had it first place for improving the ROI, but in 2019 CRO has grabbed the place. It is vital to include CRO in your marketing strategy and experience the reduction in cost per click and increase in your conversions.

Marketing Funnels

Most of you might have heard about the marketing funnels, and have gained enough knowledge of its working principles. Have you started using it yet? If you still feel like the ad prices are going up again, the only solution is to find more customers. Design an extra efficient marketing journey for your prospects to enhance more conversion and sales through marketing funnels.

User-generated Content

It is highly beneficial for your business to showcase how customers use your products and services. This is the best way to build trust and reliability of your brand in the highly crowded online market. It can really work like a word-of-mouth campaign and can help you gain loyal customers. User-generated content can have a great impact on the buying decision of potential customers. This mode of marketing is cost-effective as well.

Personalized Emails

Personalize your Email marketing campaigns to hit straight into the inbox of prospective customers.

Implementing automation techniques as well as personalization makes email marketing appealing and promising for 2019. Trigger email marketing for a particular marketing objective like user searching for a particular product is followed up with a promotional demonstration video in a personalized email can work out marketing wonders. Create the trigger spark to motivate action, when blended with your remarketing techniques.

Video content

Videos are becoming alarmingly popular day by day. Leverage the acceptability of videos and incorporate video contents into your business. Be more user-friendly and provide better customer engagement through videos. The following numbers can stamp the significance of video marketing in this digital age.

  • 70% of consumers say that they have shared a brand’s video.
  • 72% of businesses say the video has improved their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
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Google is doing its best to give answers to all the queries of online users. It is giving real insights of the brands to their consumers. Most of us check online reviews, google reviews before buying any goods or availing any service. So, it becomes important for the brands to give tough competition to each other through unique marketing plans.

The battle winning plans are not limited to brands only. School directors, principal or educators must understand the significance of digital marketing for their schools and how it can increase the number of enrollments for the coming academic session.

There are so many such approaches that will lead you towards your school goal, i.e. getting more admissions. ‘Buyer Persona” is the first and most important practice that gives you a clear idea about your target audience.

What Is Buyer Persona?

Buyer” means your customer and “persona” means their character or personality.

Every business has its specific set of buyers or target audience on which they have to focus. And before you could say anything to your customer, you need to understand their character.

You need to check:

  • What do they think?
  • What they expect?
  • What they need ?
  • And what are their questions?

Instead of focusing on one-dimensional profile of your buyers, you need to map their complete buying journey. This will comprise of – their specific attitude, concerns and criteria that drive them to choose you, your competitor or the existing state of affairs.

A buyer persona is not merely a description of your buyers or target audiences, it is more than that. Because on simply profiling your buyer, you will come up with too many personas, which will not lead you towards correct marketing plan. When you will start understanding what your buyers think about doing business with you, then you will easily discover the knowledge you need to align in your marketing decisions. From positioning and pitching through content marketing and sales enablement, you will successfully fulfil your buyer’s expectations.

Creating buyer personas in 5 simple steps

Personas are something that are not made based on your instincts. If you really want to develop useful buyer personas, then it needs to be based on real-world information.

You must define your audience who would actually get their children admitted to your school. You should not divert your efforts towards parents who can’t afford your fees or outstation parents who will never prefer your school for their child’s admission.

Do thorough audience research:

Find out your real audience that is already your customer. Gather all the information about your existing customer base like age, location, language, income, buying behavior, interests and activities, and life stage. Supplement the existing information through email surveys, focus groups, online surveys,or even customer interviews.

Get help from Google and Social media analytics tools:

These tools can help you get an incredible amount of information. This information will be about the people who keep checking your school updates on the website or social platform. It might be possible that their children are not studying in your school, but it doesn’t matter at all.

Identify customer pain points:

What is the reason behind parents visiting your website or social handle again and again. What barriers do they face in reaching their goals? The best way to find out is to organize social media sentiment analysis. This will help you know what parents think about your school, its studies, its teachers and others. You can easily learn what is stopping them to enroll their kids to your school. What kind of doubts or misconceptions they have about your educational institute.

Identify customer goals:

These are the other side of pain points. These are the potential reasons behind their frequent visits or goals they want to achieve. What can help your customers and what is the solution to all their dilemma. It’s time for marketing team to come into action. Your marketing team can help you give insights on customer goals. They will talk to real people who are thinking about your school, and they have a deep understanding of what these people are actually looking for. They will come up with the key strategies that they can use to overcome parents’ objections.

It’s Time To Convert Your Research into buyer personas:

Gather all the data you have collected through your research and start finding common characteristics. As you categorize those characteristics together, you will have the foundation of your unique customer persona ready.

If you really think that you need help on this, you must hire a marketing agency. A good marketing agency can perform all research for buyer persona on your behalf and assist you in knowing who your target audience is and what they expect from you. They will also create a complete marketing plan on the basis of persona and perform all marketing tasks necessary for your school marketing.

How to use personas to conduct your marketing?

Once buyer persona is formed, then the next step is creating specific marketing messages that can speak to your real customers.

  • For each buyer persona, create one key marketing message that answers the most important question – “How We Can Help?”
  • How does your school can help this particular persona answer their questions and achieve their goals? Your persona template should reflect this in one clear sentence.
  • Always think about your buyer personas every time you make a decision about your school and make any change in your school marketing strategy.
  • Keep doing the right things based on the personas you have created and you will successfully build a bond with the parents, boosting enrolments while creating loyalty and trust.

To wrap it all, Digital marketing is an essential element that you need to add to your marketing efforts with the help of an experienced marketing company. To know more about it, checkout our training topic guidelines To Increase School Admissions For The Academic Year 2020-21 With Digital Marketing. You can understand the role of buyer persona and other similar components on school marketing.

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With times changing, most of the schools are finding it difficult to engage in strong school marketing tactics to thrive in today’s market. This means that most of the schools are searching for the best school marketing ideas to enhance their marketing plans and improve the services they offer. For those institutions who are looking to build a proper school marketing plan for the very first time, it will be difficult to understand and implement these ideas that would help them in achieving their goals and objectives.

Strategic marketing plan for schools is the path that will lead to achieve success in the present market and meet all the market standards. It will help the school to stay in the track with the innovative ideas that get implemented throughout the year, and ideally, in the upcoming years as well.

One of the best strategies is the digital marketing strategy for schools that will help them in sustaining in the market and deliver the services that people are expecting. It also helps in smoothening the school admissions processes and makes sure that the best ones are getting selected, while the underprivileged or the ones who need help are equally given the importance that they deserve.

If you are someone who is running a school, then you will come across various school marketing campaigns that focus on the usage of technologies to develop the services that you offer to the children. With people focusing to market a private school to promote the privatization and its importance in the market, it will be the best opportunity for you to implement some of the best ideas to promote your private school in the market and establish ourselves as one of the leading competitors to the others.

Here are some of the best tips and hacks for you that will help you in conquering the market with ease:

Identify your goals

If you already have a marketing strategy plan in place, then make sure that you properly study the plan again and again to determine all the pros and cons of the plan. Cons should be your primary focus while fixing all the loopholes in the strategy should be your only motive when you are studying the plan. You can come up with the below-listed initiatives in the plan to ensure that your target audience understands what you are offering and promising them to deliver:

  • Enrolment of the students
  • Accept donations to improve your school’s standards
  • Events and functions every season
  • After school completion programs
  • Effective communication and regular feedback to the parents on their child’s performance
  • Open day events and cultural activities
  • Open house discussions

Apart from this, you can also focus on the curriculum of the college students to enhance and ease it to a bit so that they don’t experience much difficulty while studying in your school.

Use the right products

The key to achieving success in digital marketing is positive word of mouth in the market. If you successfully onboard a marketing tool and deliver the best performance to the students, the positive response from the students and parents will help you in achieving great success in your life.

Marketing has also become a key factor that drives your success rates. You can get in touch with companies who are offering marketing solutions so that your workload is reduced to a significant extent. Apart from this, those companies who offer this type of marketing solutions have the right expertise and knowledge to improve your standards of deliverables. You can collaborate with these companies to come with efficient marketing campaigns that would include the following:

  • Email newsletters promoting your school’s products and services
  • School shopping utilities and applications,
  • Social media marketing tools and applications,
  • Content development tools for
  • Search engine optimization tools
  • Your school’s official Facebook Page
  • Promotional strategical tools in Social media

Enhance the experience in your official website

Websites are gaining a lot of attention nowadays in the market because of various obvious reasons. There are students, parents, and guardians who are willing to sit at their homes and surf online to see what kinds of services your school offer. Therefore, enhancing your website experience becomes an important and critical task for you. You can do the following to enhance the experience of your website for all prospective students, parents, and guardians:

Build a responsive website

Imagine you access a website that is slower to reload or download the contents of the pages, would you like to visit that page again and again or rely on the products that the company is selling? No, right? Therefore, come up with a website that is responsive and easy to navigate. You can also promote your school campaigns in your website.

Your website should be faster

Not only making your website responsive will help you achieve all your goals effectively. You will have to also make sure that your website is fast and quick to respond to the clicks of the visitors. Make sure that the web pages load at a faster rate.

Make sure that your website is easy to use and navigate

You will come across various websites where you can easily find items and within seconds. Therefore, make sure whenever a visitor search for anything on your website, he or she need not have to spend more than 5 minutes to figure out where is it. Keep your simple and easy to scroll, yet effective to use. You will have to ensure that the developer has to test your website before launching it in the market and you will have to check whether it meets your requirement and expectations.

Make sure your website is professional

When you are dealing professionally with your competitors, clients, and customers, why to give a bad impression to them by keeping your website casual? Make sure that the website is extremely professional and informative. Don’t spin or use any contents that are already published on some website or your competitors are using it. Come up with new, innovative, and creative contents that promote your school’s objective and aim effectively and efficiently. Also, mention all your school supplies details in brief so that the parents or the guardians know exactly what you are offering.

Final Words

School is a learning institution that helps in shaping and building the life of the student. It is the base pillar that builds careers of millions of students who become successful in their lives at one point in time.

Everyone in the world misses the school season as they grow older because of the services and hospitalities the school offers to them. Make sure that you continue to give all the students the best experience and help them to shape and build their future with their own capable hands.

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