Reading Time: 5 minutes

For small business owners, it takes lots of pain and challenges to complete their small business journey successfully. Handling a start-up or any local business is a long run on an arcade filled with unexpected hurdles. As per the study, more than14% of businesses fail and the major reason for this failure is the lack of proper marketing.  

Real-life example: A bakery business owner who has all types of cakes, including birthday cakes, corporate cakes, sugar-free cakes, egg-less cakes, and many more unique cake items fail to flourish in the city though they were one of its kind. Some of the possible reasons for business failure could be:

  • Not enough resources to carry out a marketing plan.
  • Budgetary constraints to hire a marketing team.
  • Not being sure about what are the right ways to market their business.
  • Lack of enough time to perform marketing tasks. 

Let’s find out some such challenges that small businesses like bakery businesses have to face while growing and marketing.

Spreading Brand Awareness using marketing tactics

Making any new or small brands lack popularity as they don’t understand the significance of brand awareness. Moreover, they think that it takes lots of time and money to promote any business. But the reality is marketing any small business has never been so easy. There are so many social channels like Facebook, Twitter, Instagram, and others that connect your business to your potential customers. All you need is a small team or digital marketing agency experienced in modern marketing channels. They must practice SEO, social media, content marketing, emailing, and other important tasks regularly & wisely to keep your business alive online.  

Real-life example: Bakery owner can share pictures of their cakes along with prices on different social platforms on a regular basis. This will attract more customers and help them gain orders. 

Finding and Retaining Profitable Customers from competition

Small businesses are not aware of their USPs, and those who know, they don’t know how to use them to reach the prospects and increase their customer base. They don’t even know how these USPs can help them stand out from their competitors. 

Even if they know about their positives, they know much about their customers like their interest, job, income, and other factors. Grouping customers on the basis of common interest or interaction with their business will help you provide what they expect from you like special offers, updates, discounts, etc. Most of the marketing channels work on customers’ demographic details and small businesses fail to consider its significance.  

Real-life example: If sugar-free cake for old age is a USP of any bakery, then they need to target the right audience which is children of old parents who wish to celebrate their parents’ birthday (In this case). If a bakery owner is not aware of which category of people they need to focus on, then they will never be able to reach their right audience with their USPs.

Staying Current in their sector

Many local businesses fail to stay updated with what is happening around in the market and what’s new their competitor are up to. They don’t keep a check on the latest market trend in their business niche, how their competitors have accepted that change. They don’t have any change in plan for their marketing efforts which degrade their reputation and let customers lose interest in their business. 

Real-life example: If a bakery owner keeps producing Pineapple, chocolate, and fruitcake ignoring or not being aware of blackberry cake or kiwi cake is in high demand.

Lack Of Proper Marketing

Lack of proper marketing plan will most likely make you copy your competition’s strategy which will be just a waste of time and money. If you have a unique marketing plan for your business, it will definitely alleviate many of your marketing challenges. It will guide you on your goals and let you market your business to your ideal customer more effectively. 

Always be practical about what you can do and what you cannot depend on the resources you have and can afford. Once you define you marketing strategy, its time to outline the activities that will come under each strategy. Don’t forget to check these tasks to ensure which ones make sense for your target audience. Always stick to the plan for a definite period until you gain desired results. 

Real-life example: if you are adding a new product category in your eCommerce store, then you have to make your customers aware of it. In this case, you need the help of a marketing team that will develop a complete plan on how to introduce this new category to the consumers. This team will be responsible for carrying out pre-launching activities on social platforms, website, and other means. All these activities will drive more customers towards the new set of products. 

Monitoring Performance

Performance monitoring is a reality check on your strategies that will give you real insights into how your business is performing with the new marketing strategy. Highlight the opportunities that you have obtained within that span and also identify the challenges that you had to face. You must be aware of both of them. Measure the ROI to know the final result of all the efforts made. 

Real-life example: Keep an eye on bakery performance and check ROI for real insights. 

Lack of Technology Upgradation

Tools and technology keep changing and you have to update yourself with this changing technology just like business trends. Use software and tools to have a better understanding of customer experiences or feedbacks. Embracing technology like Automation, CRM, Analytics, etc. will make things easier and simpler for business owners. This will alleviate some of the challenges especially time constraints making time management easy. 

Real-life example: Bakery owner doesn’t use technology for marketing and knowing customer responses like CRM, email, contextual SMS, chatbots, online ordering, etc. for better customer experience and growth of the business.

Reading Time: 2 minutes

Covid19 has shaken the world economy. Businesses are facing huge losses, and small ones have been adversely affected. Some of them have even cleaned out completely as they failed to cope up with the current situation. If you own a small business and you could see it not running well, then you need help!


The biggest challenge for businesses at this time is to retain its existing customers as building new customer line is nearly impossible in this risky situation. Study shows that the existing customers of your business tend to spend 33% more than the new customers. It is five times easier to retain an old customer than acquiring a new customer in terms of cost. So, it would not be wrong to mention that retaining existing customers will be helpful for reducing the COVID effect on your business.

COVID has affected not only the businesses but also the consumers. They are finding difficulty in shopping, paying high costs and also compromising on certain aspects. So, COVID has created a middle ground for both buyers and sellers. It’s the right time for small business people to act wisely and do something get them as well as their consumers out of this COVID trouble. Let’s check out some suggestions or proven strategies to retain your existing customers and recover from this tough time.

7 Proven Strategies For Small Businesses

  • Stay in touch with your existing customers through social media platforms, WhatsApp, or email.
  • Interact with your existing customer regularly and in this manner, meet new customers.
  • Get your business online and showcase your products/services online.
  • Offer different payment methods like online payment, COD, Paytm, GPay, etc. so that they can enjoy cashback and special offers.
  • Create audio and video manuals of your important products so that customers can understand your product range in detail and know their usage well.
  • Make the best use of delivery methods like home delivery, workplace delivery, etc. or make an alliance with any good delivery service provider.
  • Follow all these suggestions immediately or hire an experienced agency that can help you in doing this for your business.


Do you need help in retaining your existing customers and bring your business online? Get in touch with us today!

CAll : +91-9567-681-722

MAIL : contact@graffiti9.com

Reading Time: 3 minutes

Is your area affected by coronavirus? Is Covid19 is affecting your business? Do you want your business to reach your consumers without violating social distancing rules? Get your business digital!

Yes, getting your business online is the only way to struggle with this difficult COVID time. Let’s find out how you can maintain your business sales by getting online with social distancing.

Facebook Advertising

Target your future customers with Facebook ads. It is the easiest way to promote any new or old business as you just need to target your customers based on their location, demographic, and profile information. No expert knowledge required. All you need to do is create and run campaigns using easy-to-use self-service tools, and track their performance with clear reports. No matter what kind of audience you want to reach, you will find them easily through Facebook ads.

Google My Business (GMB)

Create your free Business Profile, and let’s get connected easily with customers across Google Search and Maps. You can post photos, videos, reviews and offers to your profile to show your customers how your business is unique, and why they should choose you. Google My Business page is important for local businesses as it will allow your customers to connect you through clicks, calls, bookings, followed by your Business Profile.

Google Adwords

Google Ads is an easy way to advertise your business online and connect with your customers. Get yourself served when your customers are searching for you and pay only when someone clicks your ad or calls you. Set a budget that works for your business and create smart & easy ads. This will definitely pay you positively.

Organic Social Media Marketing

Promote your brand, post, social account, or overall business through organic social media use without spending a single penny to “boost” content. This marketing technique will help you create brand awareness through social channels without fronting the money. People trust organic search results more than the paid ones. So, you can use it as a fast and efficient customer care and service tool.

Different Shopping Options

Give your customers different easy and attractive shopping options on your website or social pages. Give them all kinds of purchasing ease so that they can end up buying something from you. Offer them help at every step of buying to avoid bounce back.

Home Delivery Services

Providing home delivery without charging extra or on minimal charges could be helpful. No matter what you offer, you must provide doorstep delivery as customers expect this from every business.

Reading Time: 3 minutes

Covid-19, a global pandemic is taking a toll on the lives of human beings. It has also affected small business owners as a result, some of them have taken a backseat while others are forced to take radical decisions to continue operating. They all know it well that the current situation could risk the future of their business. Many have witnessed the economic impact of Covid-19 as they have already seen a reduction in customer demand and the rest of them are not confident about the financial future of their business.

Consumer behaviour has changed a lot across the world over the course of this pandemic and lockdown situation. Several small manufacturing units, retailers, and shop owners had to shut down their businesses due to lockdown which has led to a near halt. They have lost money, customers, and investments in this crisis.

Studies have shown that more than 74% of the individuals believe that Coronavirus has changed the way they used to live their lives and it will continue to impact their lifestyle over the next 5 years.

But this pandemic has changed the “preferences” of the consumers which could be better defined as behavioural changes in shopping. Now, people will not prefer venturing into the streets or shopping malls with the same carefree and reckless gusto as before. They prefer online channels to shop and home deliveries to avoid risking their health. There has been a surge in the use of online channels and the trend will definitely escalate once the lockdown is completely lifted.

How Small Businesses Should Make A New Start In The Critical Phase Of Pandemic?

After wide-sweeping shutdowns, governments in many countries look to start relaxing strict measures. It’s time again for small businesses to think wisely and find out how they will adapt and move forward safely and sustainably.

As per the survey, only 8 % of business owners had paused / stopped their business activities.

Lockdown has made people familiar and used to one thing, i.e. the internet. Our country’s total internet consumption has increased by 13% after the lockdown was implied. Though consumer purchase intent has remained the same, but their shopping methods have changed a lot. They now prefer shopping online. If they have to visit brick-and-mortar shops, then 71% believe in maintaining social distancing at the physical shops. They now prefer only those service providers that give an option of shop online or maintain proper hygiene or home delivery system at their shops. Lastly, online shopping has become a topmost priority.

12.5% of individuals are using their free time in performing thorough research on products in order to make purchase decisions.

If the businesses have to survive and thrive, then they have to be flexible and adaptable to consumers’ new and evolving needs. You need a proper plan or you can take the help of the marketing experts to carefully insight what may need to change about your business.

You need to explore the new growth opportunities that may exist for you in a post-pandemic world.

Considering the fact that the Internet is on the boom, businesses should consider every opportunity that could benefit them. No need to feel downhearted as a true businessman finds its way no matter how hard the situation is. It’s never too early or too late. It’s the time and you have to do your best to bring your business on track without ignoring safety measures.

How You Can Get The Things Going For Your Business?

Get in touch with your customers and communicate them how you have changed your shopping policies considering the current situation into the account. Inform them how you have made it easy for the consumers to shop from their premises. Also, tell them the protective measures that you are following to make sure your brand store, shop, or business site absolutely safe for their visit. This is applicable to the manufacturing units as well to convince their clients. They have to bring confidence to their clients that we are ready to handle this pandemic as well as new orders in a responsible manner.

Reading Time: 7 minutes

In this post you’re going to learn about top rated IT companies in Kottayam offering the best web design, SEO, digital marketing, social media marketing and custom software development services.

This guide includes:

  1. List of top 10 IT Companies in Kottayam
    • Their Services
    • Supporting industries
    • Ratings
    • Website links
    • Office Address
  2. Guidelines to choose the best Company for your Purpose

Before starting, have a look at some unseen facts about these companies in Kottayam:

  • These are reputable companies in Kottayam helping small and big businesses to skyrocket their growth.
  • Some have nationally and internationally reputed brands as clients.
  • Many offers a range of services from website designing to advanced digital marketing at one place. It’s best for businesses who like to add services by stages of growth.
  • You can find out a few, offering digital marketing services by undertaking responsibility of business conversion too!

Let’s dive right in…

List of Top 10 “IT Companies in Kottayam”

Here is the top companies in the city that have gained immense reputation through their services and excellent customer support.

  1. Graffiti9 digital marketing agency
  2. Web Soul Technologies
  3. Web India Solutions
  4. Uniware Web
  5. Orbit Solutions
  6. Webova Soft
  7. Tisser Technologies
  8. Oleo Tech Solutions
  9. Bitwissend
  10. Its Developers & Marketers

Indeed, you cannot hire each one of them, but I can help you choose the best one through a brief introduction about each one of these companies.

1. Graffiti9 Digital Marketing Agency

Graffiti9 Digital Agency

Graffiti9 is one of the most reputable digital marketing agency in Kottayam that was established in 2005. They offer web design, web development, digital marketing, SEO, social media marketing and PPC services. They have enormous experience and knowledge of handling clients from small and medium businesses in India and abroad.

They have experienced team that work very hard to design unique business strategies which could help their clients’ businesses by increased sales and revenue. They follow the latest market trends & perform market research, create advanced digital marketing strategies, and use industry tools for better results.

Services Offered:

Industries Specialized

Education, Construction Company, Automotive, Food & Beverage, Hr & Recruitment, Industrial, Manufacturing, Medical & Health, Non-Profit, Personal Services, Hospitality & Tourism.

Office Address :

Graffiti9 Digital marketing agency
Building No: XIII 603, Amayannoor,
Kottayam – 686019, Kerala, India.

Read Graffiti9’s Client reviews

View Graffiti9’s Case studies

Rating: 4.8/5

2. Websoul Soft Technologies

Websoul Soft Technologies

Websoul Soft Technologies is a professional web designing and web development company Kottayam that offers a full facility for designing a website at a reasonable price. They are committed to ensure the highest quality standards with the changing customer needs.

Services Offered:

  • Web Development
  • E-Commerce
  • Digital Marketing
  • Progressive Apps
  • Email Marketing
  • Domain Registration
  • Website Hosting

Office Address:

Building Number # 2/359A
Rubberboard P.O,Kottayam
Kerala ,India Pin- 686 009

Rating: 4.9/5

3. Web India Solutions

Web India Solutions

They are professional Web Development Company in Kottayam with professional web designers and digital marketers. Their team brings their skills above and beyond the ordinary to each and every project.

Services Offered:

  • Digital Marketing
  • Digital Branding
  • Web Designing
  • Mobile App Development
  • Professional Photography

Office Address:

Majestic Building
Majestic Road, Kanjikuzhy,
Kottayam – 686004, Kerala, India

Rating: 4.9/5

4. Uniware Technologies

Uniware Technologies

They are focused on delivering latest technology driven IT solutions such as ERP solutions, scalable business websites, mobile applications etc, to our customers with state of the art features.

Services Offered:

  • Web Designing
  • Software Development
  • Digital Marketing
  • e-Commerce
  • SEO
  • SEM
  • Social Media Marketing
  • Website Development
  • Security Systems

Office Address:

Castle Charis Complex, Kalathipady
Kottayam, Kerala-686 010, India

Rating: 5.0/5

5. Orbit IT Solutions

ORBIT IT SOLUTIONS

It is a Global Consulting and Information Technology Services Corporation based in Kottayam, Kerala, India. The company has potential and experience in development of complex solutions for its customers – implementation of concepts for data security, corporate and virtual private networks, databases and software development.

Services Offered:

  • Software Development
  • Website Development
  • ERP Solutions
  • Cloud Computing
  • IT Consultancy
  • Legacy Migration
  • Network Management
  • E-Commerce Solutions
  • SEO

Office Address:

Vayaskara Lane, Star Jn.,
Kottayam, Kerala – 686039

Rating: 3.7/5

6. Webovasoft

Webova Soft

They are specialized in creating professional websites and developing smart web applications. They have the ability to create the web experience that customers expect.

Services Offered:

  • Web Design
  • E-Commerce
  • CMS
  • SEO
  • Software Development
  • Print Design

Office Address:

Room No : C-02, Aysha’s Arcade,
Near N.S.S College,Perunna, Changanacherry, Perunna,
Changanassery, Kerala

Rating: 4.9/5

7. Tisser Technologies

Tisser Technologies LLP

Tisser is a group of talented professionals who fulfill your IT needs. They strongly that it’s a competitive sphere and remain best is not an easy task. Tisser Technologies can assure 100% satisfaction on your product

Services Offered:

  • Web Developing
  • Software Developing
  • Mobile Application
  • Website Maintenance
  • Search Engine Optimization
  • Google Ads & SMO

Office Address:

Second floor,Excel Tower,Star Junction,
Kottayam-1, Kerala, India

Rating: 5.0/5

8. Oleotech Solutions

Oleotech Solutions

Oleotech is a professional web designing and development company functioning since 2010. The company is promoted and managed by a team of experts from the different streams of Technology and Management.

Services Offered:

  • Web Designing
  • Web Development
  • Web Hosting
  • Graphics Designing

Office Address:

Thekkumkattil Building
Good Shepherd Road, Kottayam 686001

Rating: 5.0/5

9. Bitwissend Technologies

Bitwissend Technologies

It is a leading Software and Web development company in Cochin. They mainly focused on delivering quality and cost effective solutions through strong virtual presence.

Services Offered:

  • Website Design
  • Web Development
  • Mobile Solutions
  • Software Services
  • SEO & Digital Marketing
  • E-Commerce

Office Address:

Technolodge Phase II, Union Club Road, Karapuzha,
Kottayam Kerala 686003

Rating: 5.0/5

10. ITS Developers & Marketers

ITS Developers & Marketers

It is a web & graphic designing and Marketing Company based in India. They combine an innovative approach to creative projects with strong design sensibility and a focus on business strategy, providing our clients with the best results possible.

Services Offered:

  • Website Designing
  • SEO
  • Android App
  • Domain & Space
  • Digital Marketing
  • Outdoor Marketing
  • Graphic Design
  • Logo Design

Office Address:

Kayathil Building, Kumaranalloor,
Kottayam, Kerala, India

Rating: 4.4/5

Guidelines to choose the best Company for your Purpose

There is no rocket science involved in choosing a right company for your business requirement. You need someone whom you think can take the responsibility of your business, but you need a support that can do justice to it.

Here’s how to select the best company for your requirement.

Based On Services Your are looking for

Here I’ll explain how to hire on the basis of the services you are looking for your business:

  • Web design: If you need a basic website only, then you might hire any company for the purpose. But if you like to expand your business, then you need the service of a professional agency. They will share your ideal customer insights from the market, that can be use for better customer experience both online and offline.
  • SEO: For SEO services, it is always better to look for a professional SEO company with good track record and team. They must be capable to handle on-page, off- page as well as technical SEO.
  • Social Media Marketing: For perfect SMM must have a team of designers, developers, video & photo production and copywriters. Also your SMM team must be masters on quality website design and CRO (conversion rate optimization) as traffic generated by SMM is get converted into business through websites.
  • Digital Marketing: Always check the company experience & their case study . They must have hands on experience on industry standard tools and expert team to handle complex digital marketing process.
  • Custom Software Development: If you want to get software developed for your business, always prefer a company from the list that has past experience on developing a software products.

Based on the Growth Stage of your Buiness

Are you establishing a new business?

Hire company that can share you present marketing insights and capable to suggest the best solution based on the current market demand, present status of your business and your budget-of course.

Do you hold an already established company?

The company you choose must have capability to take your sales graph upwards by applying marketing techniques.

Is it a well established and reputable firm?

Then the company must have enough experience on maintaining the exiting reputation, and engaging your customers through different channels. Find a company which can give a fresh appearance to your old business every time. I believe, a complete digital marketing company can best suit your business needs.

Location

Hiring a company from your “near – by location” is the best decision as meeting the team personally and making them understand what you want to do with your business always prove helpful. Moreover, you can have periodic meetings and personal interactions if the agency is nearby.

General Requirement

If you don’t know what needs to be done for strong online presence or what are the issues that making your online existence lag behind in the competition, then you can choose an agency that offer almost all kinds of services like web designing & development, SEO, social media marketing, PPC, Content marketing and many more. Such a comprehensive service provider can help you, definitely!

Reading Time: 4 minutes

Google is doing its best to give answers to all the queries of online users. It is giving real insights of the brands to their consumers. Most of us check online reviews, google reviews before buying any goods or availing any service. So, it becomes important for the brands to give tough competition to each other through unique marketing plans.

The battle winning plans are not limited to brands only. School directors, principal or educators must understand the significance of digital marketing for their schools and how it can increase the number of enrollments for the coming academic session.

There are so many such approaches that will lead you towards your school goal, i.e. getting more admissions. ‘Buyer Persona” is the first and most important practice that gives you a clear idea about your target audience.

What Is Buyer Persona?

Buyer” means your customer and “persona” means their character or personality.

Every business has its specific set of buyers or target audience on which they have to focus. And before you could say anything to your customer, you need to understand their character.

You need to check:

  • What do they think?
  • What they expect?
  • What they need ?
  • And what are their questions?

Instead of focusing on one-dimensional profile of your buyers, you need to map their complete buying journey. This will comprise of – their specific attitude, concerns and criteria that drive them to choose you, your competitor or the existing state of affairs.

A buyer persona is not merely a description of your buyers or target audiences, it is more than that. Because on simply profiling your buyer, you will come up with too many personas, which will not lead you towards correct marketing plan. When you will start understanding what your buyers think about doing business with you, then you will easily discover the knowledge you need to align in your marketing decisions. From positioning and pitching through content marketing and sales enablement, you will successfully fulfil your buyer’s expectations.

Creating buyer personas in 5 simple steps

Personas are something that are not made based on your instincts. If you really want to develop useful buyer personas, then it needs to be based on real-world information.

You must define your audience who would actually get their children admitted to your school. You should not divert your efforts towards parents who can’t afford your fees or outstation parents who will never prefer your school for their child’s admission.

Do thorough audience research:

Find out your real audience that is already your customer. Gather all the information about your existing customer base like age, location, language, income, buying behavior, interests and activities, and life stage. Supplement the existing information through email surveys, focus groups, online surveys,or even customer interviews.

Get help from Google and Social media analytics tools:

These tools can help you get an incredible amount of information. This information will be about the people who keep checking your school updates on the website or social platform. It might be possible that their children are not studying in your school, but it doesn’t matter at all.

Identify customer pain points:

What is the reason behind parents visiting your website or social handle again and again. What barriers do they face in reaching their goals? The best way to find out is to organize social media sentiment analysis. This will help you know what parents think about your school, its studies, its teachers and others. You can easily learn what is stopping them to enroll their kids to your school. What kind of doubts or misconceptions they have about your educational institute.

Identify customer goals:

These are the other side of pain points. These are the potential reasons behind their frequent visits or goals they want to achieve. What can help your customers and what is the solution to all their dilemma. It’s time for marketing team to come into action. Your marketing team can help you give insights on customer goals. They will talk to real people who are thinking about your school, and they have a deep understanding of what these people are actually looking for. They will come up with the key strategies that they can use to overcome parents’ objections.

It’s Time To Convert Your Research into buyer personas:

Gather all the data you have collected through your research and start finding common characteristics. As you categorize those characteristics together, you will have the foundation of your unique customer persona ready.

If you really think that you need help on this, you must hire a marketing agency. A good marketing agency can perform all research for buyer persona on your behalf and assist you in knowing who your target audience is and what they expect from you. They will also create a complete marketing plan on the basis of persona and perform all marketing tasks necessary for your school marketing.

How to use personas to conduct your marketing?

Once buyer persona is formed, then the next step is creating specific marketing messages that can speak to your real customers.

  • For each buyer persona, create one key marketing message that answers the most important question – “How We Can Help?”
  • How does your school can help this particular persona answer their questions and achieve their goals? Your persona template should reflect this in one clear sentence.
  • Always think about your buyer personas every time you make a decision about your school and make any change in your school marketing strategy.
  • Keep doing the right things based on the personas you have created and you will successfully build a bond with the parents, boosting enrolments while creating loyalty and trust.

To wrap it all, Digital marketing is an essential element that you need to add to your marketing efforts with the help of an experienced marketing company. To know more about it, checkout our training topic guidelines To Increase School Admissions For The Academic Year 2020-21 With Digital Marketing. You can understand the role of buyer persona and other similar components on school marketing.

Reading Time: 5 minutes

With times changing, most of the schools are finding it difficult to engage in strong school marketing tactics to thrive in today’s market. This means that most of the schools are searching for the best school marketing ideas to enhance their marketing plans and improve the services they offer. For those institutions who are looking to build a proper school marketing plan for the very first time, it will be difficult to understand and implement these ideas that would help them in achieving their goals and objectives.

Strategic marketing plan for schools is the path that will lead to achieve success in the present market and meet all the market standards. It will help the school to stay in the track with the innovative ideas that get implemented throughout the year, and ideally, in the upcoming years as well.

One of the best strategies is the digital marketing strategy for schools that will help them in sustaining in the market and deliver the services that people are expecting. It also helps in smoothening the school admissions processes and makes sure that the best ones are getting selected, while the underprivileged or the ones who need help are equally given the importance that they deserve.

If you are someone who is running a school, then you will come across various school marketing campaigns that focus on the usage of technologies to develop the services that you offer to the children. With people focusing to market a private school to promote the privatization and its importance in the market, it will be the best opportunity for you to implement some of the best ideas to promote your private school in the market and establish ourselves as one of the leading competitors to the others.

Here are some of the best tips and hacks for you that will help you in conquering the market with ease:

Identify your goals

If you already have a marketing strategy plan in place, then make sure that you properly study the plan again and again to determine all the pros and cons of the plan. Cons should be your primary focus while fixing all the loopholes in the strategy should be your only motive when you are studying the plan. You can come up with the below-listed initiatives in the plan to ensure that your target audience understands what you are offering and promising them to deliver:

  • Enrolment of the students
  • Accept donations to improve your school’s standards
  • Events and functions every season
  • After school completion programs
  • Effective communication and regular feedback to the parents on their child’s performance
  • Open day events and cultural activities
  • Open house discussions

Apart from this, you can also focus on the curriculum of the college students to enhance and ease it to a bit so that they don’t experience much difficulty while studying in your school.

Use the right products

The key to achieving success in digital marketing is positive word of mouth in the market. If you successfully onboard a marketing tool and deliver the best performance to the students, the positive response from the students and parents will help you in achieving great success in your life.

Marketing has also become a key factor that drives your success rates. You can get in touch with companies who are offering marketing solutions so that your workload is reduced to a significant extent. Apart from this, those companies who offer this type of marketing solutions have the right expertise and knowledge to improve your standards of deliverables. You can collaborate with these companies to come with efficient marketing campaigns that would include the following:

  • Email newsletters promoting your school’s products and services
  • School shopping utilities and applications,
  • Social media marketing tools and applications,
  • Content development tools for
  • Search engine optimization tools
  • Your school’s official Facebook Page
  • Promotional strategical tools in Social media

Enhance the experience in your official website

Websites are gaining a lot of attention nowadays in the market because of various obvious reasons. There are students, parents, and guardians who are willing to sit at their homes and surf online to see what kinds of services your school offer. Therefore, enhancing your website experience becomes an important and critical task for you. You can do the following to enhance the experience of your website for all prospective students, parents, and guardians:

Build a responsive website

Imagine you access a website that is slower to reload or download the contents of the pages, would you like to visit that page again and again or rely on the products that the company is selling? No, right? Therefore, come up with a website that is responsive and easy to navigate. You can also promote your school campaigns in your website.

Your website should be faster

Not only making your website responsive will help you achieve all your goals effectively. You will have to also make sure that your website is fast and quick to respond to the clicks of the visitors. Make sure that the web pages load at a faster rate.

Make sure that your website is easy to use and navigate

You will come across various websites where you can easily find items and within seconds. Therefore, make sure whenever a visitor search for anything on your website, he or she need not have to spend more than 5 minutes to figure out where is it. Keep your simple and easy to scroll, yet effective to use. You will have to ensure that the developer has to test your website before launching it in the market and you will have to check whether it meets your requirement and expectations.

Make sure your website is professional

When you are dealing professionally with your competitors, clients, and customers, why to give a bad impression to them by keeping your website casual? Make sure that the website is extremely professional and informative. Don’t spin or use any contents that are already published on some website or your competitors are using it. Come up with new, innovative, and creative contents that promote your school’s objective and aim effectively and efficiently. Also, mention all your school supplies details in brief so that the parents or the guardians know exactly what you are offering.

Final Words

School is a learning institution that helps in shaping and building the life of the student. It is the base pillar that builds careers of millions of students who become successful in their lives at one point in time.

Everyone in the world misses the school season as they grow older because of the services and hospitalities the school offers to them. Make sure that you continue to give all the students the best experience and help them to shape and build their future with their own capable hands.

Reading Time: 4 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website is a crucial aspect to consider in developing a business. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing sucess which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a “no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch.

Reading Time: 2 minutes

With the wide scope of gaining a globally recognized accreditation, advertising through digital channels (digital marketing) is no more an option, but a necessity for online business platforms.

But, Search engine optimization and online marketing seems to be a confusing concept to grasp. Many of the businesses use digital marketing and SEO interchangeably. Many of the authentic information misleads the reader about the differentiating line of the two concepts.

Is there even a difference between them?

Certainly Yes.

It is important to understand the difference between the two terms and that they are different.

A thorough understanding of digital marketing tactics, as well as planning, management, and optimization of digital marketing platforms, are equally important for a focused plan of action.

  • SEO and digital marketing are fully different, but they work in tandem.
  • SEO is just a single aspect of Digital marketing. Hence, it a challenge to clearly define the differentiating line between the two.

What is the main objective of SEO?

The main objective of SEO is to improve the Search Engine Ranking and ensuring that the site appears more frequently to the visitor. SEO implements a lot of marketing strategies including email marketing, social media marketing, etc. SEO involves different s diftrategies to boost the ranking.

  • keyword research
  • mobile optimization
  • regular posting of valuable content
  • accurate metadata
  • correct Alt tags, etc.

Search Engine Optimization professionally uses common search terms in your written content that your page will rank high when visitors enter those search terms into search engines. All the marketing channels become viable and visible through SEO. To make it clear, imagine you start a shop without a banner or signboard. You might have the best products, but nobody comes to know about it. The banners do the function of optimization.

SEO targets various types of searches like image search, local search, video search, and news search. Implementing an effective SEO strategy will let you position your website in the limelight to be appealingly visible at the most critical points of the buying process. SEO interlace with a lot of aspects of digital marketing and have a very dynamic behavior. Transparency, Technology, and Training can certainly improve your results.

What is the main objective of Digital marketing?

Digital marketing aim for an improved ROI, global brand awareness, and conversions.

It is a wider perspective which also utilizes SEO to achieve its goals. Optimizing a website for search engines does not mean a digital marketing and digital marketing of a website, not all means optimizing it for the search engines. Both are very much interrelated but totally different.

Digital Marketing is an integration of different platforms and marketing through these platforms, like

  • Quality website optimized for conversions
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click
  • Marketing funnel
  • Conversion rate optimization
  • Content marketing
  • Video marketing
  • And a lot more!

Today’s online marketplace is overcrowded and it is certain to employ digital marketing strategies in combination with SEO to gain the expected marketing and sales goals. Seamless integration of SEO and Digital Marketing have revolutionized the approach of an organization to branding, sales, and marketing. Increased use of social media by people all around the globe is the key reason this recently beneficial integration.

  • SEO takes several months to see the results.
  • But Digital marketing give you several options to get results quickly.
  • SEO is beneficial to online marketing in the long run, but not mandatory.

Move forward with a better understanding of the basic concepts in digital marketing for better strategic planning and an improved ROI!

Reading Time: 3 minutes

Quality websites have become undeniably essential for business these days. Often the business owners find it hard to realize its importance. Most of them are skeptical that, is it worth the time and money invested?

The tight competition and corporate world behavior make it vital for any business to establish its presence on a global basis.

To make up the requirement, quality website design is a crucial aspect to consider in developing a website. A proficient website creates a heavy impact on many aspects of your digital marketing strategy and hence extra care has to be taken while developing one. Let us discuss some important aspect of digital marketing which is influenced by the website design and development.

Rank High, with SEO

Some critical elements of SEO, like the capability of the website to input necessary information like custom meta descriptions, Alt tags, etc; and integrating a ”no index, no follow” tag to prevent crawling on offensive pages, have to be incorporated while designing the site infrastructure. “no index, no follow” tags can help to prevent your site from content duplication issues and thus improving the search engine rankings.

Also, speed matters much in an SEO web design. Every second is highly valuable as you lose a lot of potential customers for the delay of your loading speed.

Apart from establishing an SEO website, it is equally important to maintain it for the best results.

Enhance Conversion Rate Optimization

An intelligently designed website will be keyword dense, and sticks on to its value proposition, enabling the functionality of the marketing funnel.

Be straight and crisp with solid, convincing proofs like testimonials to make the visitors feel you’re genuine and authoritative. Neither be too simple, nor be complex.

Work out to find out a moderate and appealing design customized for your business, equally satisfying the UX and CRO. You need to invest the time, but can certainly reap long term benefits.

Ensure easy flowing guidance on your website and make him take a desirable action. Performing a desirable action can make the visitor more connected to your website, make him do a revisit, know more about your business, and a lot more ways of customer engagement and conversions. Professional service from experienced web design and development agencies help you to develop a suitable gateway capable of converting each visitor into a prospective buyer.

Creating dedicated keyword dense landing pages will also improve your Conversion Rate.

Brand your business

Websites are super powerful tools to brand your business online. Take extra care to eliminate quality deteriorating factors like,

  • Technical malfunctions
  • Confusing navigation
  • Ugly typography, etc.

Imformation Architecture priority fixing help you to project the most valuable information and your brand values. Visitors subconsciously develop a perception while going through your website and put enough efforts to build a desirable perception among the prospects.

Technically, website design has to be aesthetically attractive and must have excellent usability. Entice your visitors with accessible and organized content filled with relevant information.

The logo designs are integrated into the website for stamping brand consistency. The website design team at Graffitti9 ensures brand consistency to avoid confusion among customers across multiple platforms.

Improved User Experience (UX)

During the design phase, do not over complicate the navigation incorporating large images or flashy designs, which adversely effect the loading speed of your website.

Loading speed is an important factor intertwined with UX.

User Experience designers design the website as though it provokes the pain points of the prospects,. Website designers streamline the content and effortlessly incorporate the text and other visual elements in their design, without affecting the loading speed. Moreover, they add empty spaces that the visitor’s eyes can rest in the middle of their continuous reading.

Analytics

Data-driven analysis is the key to improvement.

Design the website with the scope for a thorough data collection from every aspect. Make the most use of the advanced tracking facilities available online to improve as well as to measure your success rate. Design each individual set up with different URLs facilitating an easy checkout. Be clear on that, else you will miss a lot of valuable data for improvement.

In digital marketing, customers’ decision making starts with a website designed for them.

To reap long-term benefits to the fullest, make sure you consider each and every strategy right from scratch. Good luck!

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